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Urban Hair Design

Hairdresser · Rolleston North West, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Urban Hair Design

Hairdresser · Rolleston North West, Christchurch

Where you stand#105of 498 hair salons & barbers
Overall health7.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Urban Hair Design Rolleston is a home-based salon in Rolleston run by Amy, a hairdresser with 20 years' experience. The salon offers precision haircuts, personalised colour, styling and treatments in a warm, family-friendly setting. Customers note friendly service, a relaxed atmosphere and skill with all ages, including children and clients seeking a considerate, low-stress experience.

Urban Hair Design Rolleston is a home-based hair salon in Rolleston run by Amy, who brings 20 years' hairdressing experience. The salon operates from a private, family-oriented setting and focuses on delivering tailored hair services to local clients.

Services include precision haircuts, professional styling and blowouts, personalised hair colour and restorative treatments. The website lists those core offerings and presents the salon as a place for both everyday cuts and occasion styling, with colour work and treatments among the main specialities.

Customer feedback emphasises friendly, attentive service and consistent results. Reviews mention Amy's skill with children and adults, quick and efficient appointments, and a welcoming environment that suits regular clients and those who prefer a calm, understanding approach. One review specifically describes a positive experience after a long gap without hairdressing, signalling care for clients who need patience and sensitivity.

Locally, Urban Hair Design stands out as a small, exclusive salon that blends professional techniques with a personal, family-friendly style. The combination of Amy's two decades of experience, home-based privacy and consistently positive customer remarks positions the salon as a neighbourhood option for clients seeking tailored, considerate hair services in Rolleston.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Urban Hair Design Rolleston shows a very high health score and strong basic listing completeness. The most notable findings are that the listing is claimed, contact details and a website link are present, and the business is shown as open for customers. The main opportunity is adding fresh, high-quality photos to increase local appeal.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 5 of them.
9.4Strong
9:41
Tiles © Esri
1
Urban Hair Design✓✓
5.0 ★★★★★ (9)
Hairdresser · Rolleston North West2
Open 4 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Hello there! I'm Amy, and I've been immersed in the art of hairdressing for a solid 20 years. For me, it's more than just a profession; it's a passion that extends to every aspect of hair care. I run an exclusive home-based salon where I blend professionalism with a personal touch. Each cut and color I do is crafted with precision and finesse, ensuring tailored and sophisticated results. Your satisfaction is not merely a goal but a commitment I take seriously. In my salon, you'll experience a warm and inviting atmosphere that reflects my appreciation for family values. I'm eager to get to know you and your unique hair needs. Looking forward to the privilege of welcoming you to my salon for a delightful and tailored experience!

Google listingChristchurch hair salons & barbers · 498 businesses
You are #31 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Urban Hair Design Rolleston shows a health score of 4.1 out of 10, indicating below-average Google review performance. The business benefits from a very strong star rating, placing it in the top 10% for customer satisfaction, and has begun collecting reviews. Ongoing focus should be on increasing total reviews and maintaining high rating quality to build trust with local clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing all of them.
3.0Room to grow
9:41
Urban Hair Design
OverviewReviewsPhotosAbout
5.0★★★★★9 reviews 1
5
4
3
2
1✓
hairstyling 3kids 2atmosphere 2talent 2
2How far your rating and your review count together can be trusted
L
Lydia★★★★★ · a year ago

After moving to Christchurch as someone who has autism, I was scared to seek a new hairdresser so hadn’t had my hair done in 2 years. I found Amy the start of this year and she is absolutely incredible. I cannot recommend her enough! She is...

Response from the owner3

Thank you for the very kind words. I am so pleased you love your hair Lydia. It has been an absolute pleasure to be apart of your hair journey.

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #347 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Urban Hair Design Rolleston shows a healthy overall Google Maps presence with a health score of 7.3 out of 10. The business ranks well for key terms like hair salon and unisex hairdresser in Rolleston, reflecting solid visibility in its suburb and surrounding areas. Two top opportunities focus on strengthening aggregate maps visibility and maintaining momentum in the local borough.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.5Good
9:41
1234Tiles © Esri
2Top three for "hair salon" in 2 suburbs, seen in 6
1
Copperhead Road5.0 ★ (61) · Hairdresser
2
Urban Hair Design15.0 ★ (9) · Hairdresser
3
Pure Collective4.6 ★ (57) · Hairdresser
4
Just Cuts Rolleston Fields4.9 ★ (162) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #127 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Urban Hair Design Rolleston shows a high overall health score with strong social and directory presence. Key findings include outstanding Instagram and Facebook profiles driving trust, plus solid Fresha visibility. The main opportunities lie in expanding TikTok activity, completing Yellow Page and NoSecretSalon listings, and linking a LinkedIn profile to humanise the brand.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
9:41
Gurban hair design rolleston north west
AllImagesMapsNews
Instagramamy_at_urbanhairdesignUrban Hair Design | Instagram✓
FacebookUrbanhairRollestonUrban Hair Design | Facebook✓
Fresharolleston-haircuts-rolleston-drive-rolleston-0qNPeQFound through search, not linked from anything you own3
Wedding Guiderolleston-hair-designFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaWedding GuideYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 5 of them.
8.4Strong
9:41
facebook
UrbanhairRolleston✓
479 followers 2
I run an exclusive home-based salon where I blend professionalism & personal touch. Each service is crafted with precision and finesse, ensuring tailored and sophisticated results. Your satisfaction i...
FollowMessage
★ 2 reviews · recommended 1
🌐 urbanhairdesign.co.nz✓
☎ +64 21 256 4538✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #83 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Urban Hair Design Rolleston shows a strong on-page SEO health with a score of 8.5 out of 10. The site has a valid favicon, fast loading under 3 seconds, a compact page size, and an existing H1 tag, all helping clarity and crawlability. The most notable issues are tightening the meta description length and addressing some render-blocking resources to push performance higher.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒urbanhairdesign.co.nz✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch hair salons & barbers · 498 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Urban Hair Design Rolleston shows a healthy website traffic picture with a 7.5/10 health score. The main takeaways are that paid traffic is not yet measured and organic value is mid-range, suggesting room to improve content and SEO fundamentals. The business should consider light paid testing while continuing to optimise content and user experience for better organic performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.6Good
9:41
Ghairdresser rolleston north west
AllMapsImagesShopping
21No ads from you on any search
www.rollestonhaircuts.co.nzRolleston Haircuts | Affordable Hairdresser & Walk-In Barber
www.urbanhairdesign.co.nzUrban Hair Design | Rolleston Hairdresser

As one of the premier Rolleston hairdressers, I provide precision haircuts, vibrant coloring, luxurious treatments, and stylish blowouts. Read more

www.vivo.co.nzVivo Rolleston: Excellence in Hair Styling
3About 644 visits a month from search, across 110 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #119 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Urban Hair Design Rolleston has several strong matches between opening hours and local demand, notably weekday lunchtime on Tuesday and Wednesday. However, it misses popular Saturday late-morning and midday demand when many customers search for hair services. There are no open hours during low-demand windows, so operating hours are efficient but could be extended selectively into Saturday late-morning to capture extra bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.9Room to grow
9:41
Urban Hair Design
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9:30am-8pm
Wednesday9:30am-5pm
Thursday9:30am-8pm
Friday9:30am-2:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #304 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#105of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #105 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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