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Urban Pinhole

Photographer · North Beach, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
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Executive summaryExclusive Marketbase business report

Urban Pinhole

Photographer · North Beach, Christchurch

Where you stand#158of 194 photography businesses
Overall health1.9/10across the eight areas

Going well

05Facebook page9.808Opening hours9.1

Where we can help

02Reviews3.601Google listing3.004Listings and social1.103Map positions0.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Urban Pinhole is a Christchurch-based photography studio in North New Brighton that captures ethereal urban landscapes using pinhole cameras. The studio focuses on long-exposure, analogue-style imagery that highlights light, texture and atmosphere across city scenes. Work is rooted in the pinhole process and in photographing urban environments around Christchurch.

Urban Pinhole is a photography studio operating from North New Brighton in Christchurch. The practice centres on creating images of city scenes and built environments with pinhole cameras, describing its output as ethereal urban landscapes.

The studio specialises in pinhole camera photography and the visual results that technique produces. Source material identifies the primary focus as urban landscapes captured through pinhole methods, emphasising mood, light and the particular qualities that arise from that analogue approach.

No customer review snapshot was supplied in the provided source material, so reported client experiences and review themes are not available here. The available information does not include details about commissioning processes, print sales, workshops or exhibition schedules.

Within the local Christchurch photography scene, Urban Pinhole is distinguished by its stated commitment to pinhole-camera work and to documenting urban subject matter around North New Brighton. The combination of location and a specific analogue technique is the central characteristic noted in the supplied material.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Urban Pinhole shows a below-average overall health for its Google Business Listing with a 3.4/10. The listing already has essential contact details and a claimed status, but gaps exist in web presence, content richness and visuals. The most important findings are the need for a website link and a logo, as well as expanding photos and refining the description to lift overall effectiveness.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Urban Pinhole
3
Urban Pinhole✓✓
0.0 ★★★★★ (0)
Photographer · North Beach
Open 7 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Ethereal Urban Landscapes Captured with Pinhole Cameras

2
Google listingChristchurch photography · 194 businesses
You are #136 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Urban Pinhole's Google Business health sits at 3.5 out of 10, indicating below-average performance. The strongest opportunity lies in building trust through more reviews and better engagement, particularly improving response behaviour and gathering new feedback from customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Urban Pinhole
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch photography · 194 businesses
You are #125 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Urban Pinhole shows very low overall Google Maps health, at 0.3 out of 10. This indicates limited visibility in maps searches. Top keywords reveal strength in the north Brighton area with phrases like photographer in north beach and photographer in new brighton, suggesting focus points for improvement. Key opportunity lies in improving aggregate and borough scores to move up searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
photographer
1Seen in 1 search across Christchurch, top three in none
1
Adena Teka Photography5.0 ★ (19) · Photographer
2
Shutterplay Photography5.0 ★ (1) · Photographer
3
Hillary K Photography5.0 ★ (5) · Photographer
4
Raewyn Murray Photography5.0 ★ (10) · Photographer
↓
Urban Pinhole2Further down, below the first results
Map positionsChristchurch photography · 194 businesses
You are #186 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Urban Pinhole shows a very high overall health with strong social traction. The most notable finding is outstanding presence on Instagram and Facebook, indicating active followers and trusted branding, while LinkedIn Company Page adds professional credibility. Opportunities include boosting TikTok presence and ensuring listings on Yellow, Neighbourly, and LinkedIn to extend reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search alone.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 3 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Gurban pinhole north beach
AllImagesMapsNews
FacebookGisborneDCUrban Pinhole | Facebook2
InstagramNo account found1
TiktokNo account found3
YellowNo listing found
NeighbourlyNo listing found
Listings and socialChristchurch photography · 194 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 5 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
Gisborne District Council | Gisborne✓
27.3K followers ✓
Official news and updates from Gisborne District Council Te Kaunihera o Te Tairāwhiti. We only monitor our page Mon-Fri 8am-5pm. Contact us 24/7 on 0800 653 8002
FollowMessage
🌐 gdc.govt.nz1
☎ +64 800 653 800✓
PostsAboutPhotosReviews
Facebook pageChristchurch photography · 194 businesses
You are #4 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Urban Pinhole shows a below-average on-page SEO health score, with a 4.0 out of 10. The top findings highlight a missing or weak on-page SEO baseline, no meta description, and no title tag on the homepage, plus a missing favicon and render-blocking resources that slow loading. Addressing these can improve click-through and crawl accessibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒taupodc.govt.nz132
Your websiteChristchurch photography · 194 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Urban Pinhole shows an average health score for website traffic with room for improvement. The most impactful findings are low organic traffic value and zero visible organic rankings in the top 100. Paid activity also appears minimal, suggesting a small or non-existent paid spend and traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Urban PinholeNot in these results
About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch photography · 194 businesses
You are #87 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Urban Pinhole's published hours align well with local demand during mid-day weekdays, with no high-demand gaps when closed. Key strong matches fall around Monday late morning to early afternoon and Wednesday midday. Some open hours occur when demand is lower, suggesting small inefficiencies in early mornings and late evenings. Adjusting a few low-demand hours could improve commercial efficiency without reducing access at peak times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.1Strong
What customers seeWhere you rank
9:41
Urban Pinhole
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Saturday · North Beach
1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in North Beach look   You are shut
Opening hoursChristchurch photography · 194 businesses
You are #18 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 45 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#158of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #158 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 194 photography businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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