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Urbanfunction

Architectural designer · Brookhaven-Ferrymead, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Urbanfunction

Architectural designer · Brookhaven-Ferrymead, Christchurch

Where you stand#44of 252 architects
Overall health8.3/10across the eight areas

Going well

08Opening hours9.202Reviews8.703Map positions8.604Listings and social7.101Google listing6.705Facebook page6.4

Where we can help

07Google search and traffic3.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Urbanfunction is a boutique architectural studio in Ferrymead, Christchurch, specialising in residential hillside homes, small-house architecture, multi-unit and commercial mixed-use projects. The practice focuses on thoughtful, context-sensitive design and collaborative client work, with experience in heritage restoration and bespoke fit-outs.

Urbanfunction is a boutique architectural studio based in Ferrymead, Christchurch, specialising in residential hillside homes, small-house architecture, multi-unit developments and commercial mixed-use projects. The studio describes a focus on intelligent, context-aware design shaped by climate, materials and lived experience.

Services include bespoke residential design, commercial fit-outs, multi-unit planning and heritage restoration and renovation. The firm states an approach guided by a clear brief, careful planning and collaborative processes, producing well-resolved spaces that respond to site and client needs.

Customers commonly describe a collaborative experience where the team listens to requirements, translates ideas into built outcomes and works within budgets. Reviews highlight long-term satisfaction with completed homes, successful commercial fit-outs in Ferrymead, and managed restoration projects that handled complex briefs and seismic-related challenges.

Urbanfunction is marked locally as a small, client-focused practice delivering practical outcomes through strategic thinking and careful detailing. Its combination of residential, heritage and mixed-use experience, along with an emphasis on collaboration and site-specific design, distinguishes the studio within the Christchurch market.

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01Google listingMarketbase business report

Your Google listing

Urbanfunction shows a solid Google Business Listing health score of 6.3 out of 10, indicating above-average presence with room to improve. The listing already includes a website link, a clear listing title, claimed status, an open-for-business indicator and a phone number. The top priorities are refining the description to move away from the bottom quartile and continuing to add fresh, high-quality photos to reach the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 5 of them.
6.7Good
What customers seeWhere you rank
9:41
Tiles © Esri
Urbanfunction
2
Urbanfunction✓✓
4.9 ★★★★★ (10)
Architectural designer · Brookhaven-Ferrymead
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Boutique Architectural design practice specialising in Residential Hillside homes, Small house Architecture, multi unit and Commercial mixed use development

1
Google listingChristchurch architects · 252 businesses
You are #85 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Urbanfunction shows a very high Google review health score of 8.7 out of 10, with strong ratings and good review volume. The top opportunity is improving engagement by replying to reviews, as there is currently no response to any reviews, which can impact perceived trust. Other metrics are solid, including listing reviews and overall rating confidence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
Urbanfunction
OverviewReviewsPhotosAbout
4.9★★★★★10 reviews 2
5
4
3
2
1
budget alignment 3house 3ideas 3customer care 2design style understanding 2innovation 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #34 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Urbanfunction shows a very high health score for Maps Search Performance, at 8.7 out of 10, indicating strong visibility in Google Maps. The top finding is that aggregate search results are performing at or above the local median, showing solid overall visibility, with suburban presence also strong. The business should build on this momentum to push into the top boroughs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.6Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
architect
2Top three for "architect" in 3 suburbs, seen in 18
1
Chaplin Crooks Architects5.0 ★ (16) · Architectural designer
2
M2 Architecture5.0 ★ (2) · Architectural designer
3
Urbanfunction14.9 ★ (10) · Architectural designer
4
MCAS - Max Capocaccia Architecture Studio5.0 ★ (2) · Architectural designer
Map positionsChristchurch architects · 252 businesses
You are #35 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Urbanfunction's health for Citations & Social Presence is 6.9/10, indicating above-average reach and trust in social channels. The standout achievements are the Instagram and Facebook profiles, both rated with very high trust and strong presence. Two key opportunities are expanding on TikTok and solidifying LinkedIn profiles to improve discoverability among clients and customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    ArchiPro ProfessionalWe can see your ArchiPro Professional listing (https://archipro.co.nz/urban-function-architecture) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
Gurbanfunction brookhaven-ferrymead
AllImagesMapsNews
InstagramurbanfunctionUrbanfunction | Instagram✓
FacebookurbanfunctionUrbanfunction | Facebook✓
ArchiPro Professionalurban-function-architectureUrbanfunction | ArchiPro Professional✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #75 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokArchiPro ProfessionalYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.4Good
What customers seeWhere you rank
9:41
facebook
urbanfunction✓
1.2K followers 2
UFA designs with innovation, collaboration, and functionality for quality, considered outcomes.3
FollowMessage
★ 2 reviews · recommended 1
🌐 abodemagazine.co.nz/home/2026/5/1/the-long-game
☎ +64 3-374 6318✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #92 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Urbanfunction's on-page SEO health sits at 5.1 out of 10, indicating average technical standing for the homepage. Strengths include a valid favicon, a compact page under 256KB, a relevant title tag and meta description, and adequate text length. Key opportunities focus on improving the on-page score, refining the meta description and title tag lengths, speeding load time, and adjusting text-to-page size balance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒urbanfunction.co.nz✓
✓Favicon
✓Page file size
1On-page score
2Meta description
3Separate sites linking to you
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Urbanfunction's website traffic health is below average, scoring 3.0/10. The main implications are limited organic reach and minimal paid activity, which constrains new customer discovery. The most notable opportunities focus on boosting organic value and starting targeted paid efforts, while maintaining current organic momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Garchitect westmorland
AllMapsImagesShopping
2No ads from you on any search
www.urbanfunction.co.nzWestmorland — Urbanfunction Architecture

Westmoreland is defined by its commanding outlook, stretching from the Southern Alps to the Kaikōuras, Designed for a professional couple and their dog,

www.neighbourly.co.nzArchitects in Westmorland on Neighbourly local
31About 3 visits a month from search, across 1 searches
Google search and trafficChristchurch architects · 252 businesses
You are #172 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Urbanfunction's published hours match several weekday lunchtime peaks but miss major weekend demand. Open hours align well with Tuesday-Thursday midday searches (notably Wed 11am-12pm and Thu 12-1pm). However the studio is closed across strong Saturday and Sunday midday demand, creating lost commercial opportunities. No hours open during low-demand windows were recorded, so wasted time is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Urbanfunction
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#44of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #44 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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