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Velvet Brows

Permanent make-up clinic · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Velvet Brows

Permanent make-up clinic · Lincoln, Christchurch

Where you stand#334of 570 beauty businesses
Overall health4.1/10across the eight areas

Going well

05Facebook page8.901Google listing7.302Reviews7.104Listings and social6.1

Where we can help

08Opening hours1.603Map positions0.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Velvet Brows is a permanent makeup artist based in Lincoln, Selwyn, Christchurch, operating from a clean home-based studio by appointment only. The studio specialises in ombre brows, powder brows and lash-line enhancement, offering personalised 1:1 treatments and natural healed results for clients seeking soft cosmetic tattooing in a welcoming, professional setting.

Velvet Brows is a permanent makeup artist located in Lincoln, Selwyn, Christchurch, working from a clean, home-based studio. Appointments are by arrangement only, and the practice focuses on delivering professional cosmetic tattoo services in a relaxed setting close to the local community.

The clinic specialises in ombre brows, powder brows and lash-line enhancement. Treatments are described as personalised 1:1 sessions aimed at achieving natural healed results and soft cosmetic tattoo effects. The owner states a dedication to enhancing natural features through professional PMU techniques.

Clients regularly comment on a warm, friendly and professional experience. Reviews note attention to detail, clear explanations and time taken to ensure comfort throughout procedures. The studio atmosphere is described as welcoming and tidy, and clients highlight the personalised service and the operator's willingness to share aftercare advice.

Velvet Brows positions itself as a local, appointment-only PMU specialist serving Lincoln and the surrounding Selwyn area. The combination of a home-based studio, focused brow and lash-line services, and a consistent emphasis on personalised care and natural-looking healed outcomes distinguishes this operator within the local beauty category.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Velvet Brows shows a solid overall health score with clear control over its Google listing. The listing is claimed and verified, with a visible phone number and a website link, and the Open-for-Business status is accurate. The two strongest recent outcomes are the claimed status and the presence of a working website link and phone number, supporting easy customer contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
Velvet Brows
2
Velvet Brows✓✓
5.0 ★★★★★ (12)
Permanent make-up clinic · Lincoln3
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Permanent makeup artist in Lincoln, Christchurch. BY APPOINTMENT ONLY. Specializing in ombre brows, powder brows, and lash-line enhancement. Offering natural healed results, personalized 1:1 treatments, and professional PMU services in a clean, welcoming home-based studio. Dedicated to enhancing your natural beauty with soft cosmetic tattoo results.

1
Google listingChristchurch beauty · 570 businesses
You are #155 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Velvet Brows shows a strong overall health score for Google Business Reviews. The health score of 8.3 out of 10 indicates high performance relative to peers, with solid customer sentiment and credible growth in reviews. The biggest takeaway is excellent customer satisfaction reflected in a top-10% star rating and a strong response rate in the top quartile.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing all of them.
7.1Good
What customers seeWhere you rank
9:41
Velvet Brows
OverviewReviewsPhotosAbout
5.0★★★★★12 reviews 2
5
4
3
2
1✓
relaxed atmosphere 3attention to detail 3eyebrows 3friendly staff 2lash 2
1How far your rating and your review count together can be trusted
R
Robyn B.★★★★★ · 4 days ago

I recently booked in with Ellie for a brow reshape and tint. I was a little bit nervous because my eyebrows usually look the same shape just darker after a tint. But I couldn't be happier, they are the best looking brows I've ever had, I di...

Response from the owner3

Thank you very much Robyn! I truly appreciate your kind words!! x

P
Paige E.★★★★★ · 3 weeks ago

I couldn't be happier with my tattoo brows from Ellie at Velvet Brows. From the moment I walked in, Ellie was so warm, friendly, and professional that she immediately put me at ease. Her studio was spotless, beautifully organised, and clear...

Response from the owner

Thank you so much Paige for your kind words! It means a lot x

Google reviewsChristchurch beauty · 570 businesses
You are #164 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Velvet Brows shows very low health in Google Maps, with a 0.1/10 overall score, indicating limited visibility across suburbs. The top opportunity focuses on improving the Google Business Listing details and address accuracy, which can help lift aggregate and borough scores. The best-performing keyword includes cosmetic surgeon in Lincoln, suggesting potential alignment with local search terms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
permanent make-up clinic
1Not seen in the searches we ran across Christchurch
↓
Velvet Brows2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #556 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Velvet Brows shows a health score of 4.3 out of 10, indicating average overall presence and room for improvement. The two strongest completed achievements are outstanding Instagram and Facebook profiles with very high trust scores, helping credibility and discovery. Key opportunities lie in expanding on TikTok, GrabOne, Fresha, and Tiktok/Fresha directories to broaden reach and trust with local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gvelvet brows lincoln
AllImagesMapsNews
InstagramvelvetbrowsnzVelvet Brows | Instagram✓
FacebookmaestheticsirelandVelvet Brows | Facebook✓
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 2
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 5 of them.
8.9Strong
What customers seeWhere you rank
9:41
facebook
maestheticsireland✓
9.6K followers ✓
✨ Aesthetic Clinic & Training Academy 💎 Permanent Makeup & Advanced Skin Treatments 🎓 International Training Academy 📍 Navan, Co. Meath2
FollowMessage
★ 78 reviews · recommended ✓
☎ +353 87 398 8889
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #63 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gvelvet brows website
AllMapsImagesNews
Google Mapsgoogle.com › mapsVelvet Brows - Lincoln, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Velvet BrowsNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Velvet Brows shows limited temporal alignment: all 18 weekly open hours fall during high-demand windows, but the studio is closed across 59 popular hours. Strong matches include Wednesday 11am-2pm and Friday 10-11am, while notable missed opportunities are Tuesday 10-11am, Thursday 4-5pm and Saturday 1pm. Consider adding one or two appointment blocks in those missed slots to capture more clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.6Room to grow
What customers seeWhere you rank
9:41
Velvet Brows
OverviewReviewsPhotosAbout
Hours 1
Monday12pm-1pm
TuesdayClosed
Wednesday9:30am-2:30pm
ThursdayClosed
Friday9:30am-2:30pm
SaturdayClosed
Sunday10am-5pm
Opening hoursChristchurch beauty · 570 businesses
You are #478 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#334of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #334 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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