marketbaseExclusive Marketbase Report
Prepared for

Vogue

Hair salon · Kaiapoi Centre, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Vogue

Hair salon · Kaiapoi Centre, Christchurch

Where you stand#84of 498 hair salons & barbers
Overall health8.3/10across the eight areas

Going well

04Listings and social8.905Facebook page8.703Map positions7.607Google search and traffic7.501Google listing6.5

Where we can help

02Reviews5.608Opening hours5.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Vogue is a hair salon and barbershop in Kaiapoi offering haircuts, colouring and styling for men and women. Established in 2010, it has a dedicated barber space and a team with many staff qualified in barbering. The salon aims to keep appointments focused and offers personalised service in a relaxed local setting.

Vogue is a hair salon and barbershop located in Kaiapoi, established in 2010. It offers hairdressing and barbering services for men and women from a single local address.

The salon provides haircuts, colouring and styling, with an emphasis on focused appointments and personalised attention. In 2021 Vogue introduced a dedicated barber space; over half the team hold barbering qualifications, and the salon states it keeps the stylist[0m[K[0m[Ks focused on clients by minimising calls to the salon.

Customers commonly describe friendly, skilled staff and consistent results, with several mentions of successful cuts, fades and colour work. Long-term clients note stylists who understand individual hair needs and deliver reliable outcomes, while barbering reviews refer to precision and good fades.

Locally, Vogue is distinguished by its combination of full-service hairdressing and a specifically designed barber area, experienced staff with barbering qualifications, and a practice of limiting in-salon distractions to make appointments more client-centred.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Vogue's Google Business Listing shows an above-average health score of 6.2 out of 10, indicating a reasonable listing with room for improvement. The business has claimed status, an Open-for-Business flag, a working website link, a visible title, and a listed phone number. The key gaps are a meaningful, fuller description and more high‑quality photos to strengthen engagement with potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Tiles © Esri
Vogue
2
Vogue✓✓
4.5 ★★★★★ (113)
Hair salon · Kaiapoi Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #177 for your Google listing
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Vogue shows a moderate overall health score in Google reviews, signaling room for growth, with solid gains in listing visibility. The strongest finding is that the business already ranks in the top 25% for total reviews, and a decent response rate shows engagement with customers. Continued focus on gathering reviews will help strengthen credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
Vogue
OverviewReviewsPhotosAbout
4.5★★★★★113 reviews
5
4
3
2
11
price 5atmosphere 4happy 4long hair 4suit 2attention 2
3How far your rating and your review count together can be trusted
L
Lois G.★ · 3 months ago

Called in with my orange hair disaster they took a sample called me the next day to say no they couldn't get my hair to not go yellow after a few foils. I went to Conah at LA viva kaipoi He listened fixed my hair with toner and foils to a b...

Response from the owner2

Hi Lois,thanks for the feedback, it’s great you got the results you were happy with, as we didn’t actually do your hair just a product check to see if we could get the desired results with our gentle...

K
Kirsten O.★ · Edited 5 months ago

I came here for a wedding up do trail last year. Firstly the lady repeatedly told me I shouldnt do the style I had come in and asked her for, because it requires a lot of hairspray (so It isn’t a good option) 🧐 On the phone I was told the...

Response from the owner

Hi, thank you for your feedback as it helps us to improve our salon good or bad. Firstly we are sorry for your experience unfortunately we weren’t able to find you in our system but given it was some...

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #220 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Vogue shows a solid overall health in Google Maps search with a 7.5/10 score, indicating strong visibility and consistent presence in the Kaiapoi area. The strongest opportunities lie in expanding aggregate visibility beyond current brackets and maintaining momentum to break into top borough performers. Top keywords demonstrate Vogue's appeal for barber and unisex hairdressing in Kaiapoi and surrounding suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Top three for "barber shop" in 1 suburb, seen in 3
1
Looks Men's Salon Kaiapoi5.0 ★ (148) · Hair salon
2
Falcons Barbershop Kaiapoi5.0 ★ (132) · Hair salon
3
Stu's Barber4.7 ★ (23) · Hair salon
4
Vogue24.5 ★ (113) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #122 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Vogue shows a very high overall health score of 8.9, indicating strong third-party presence for a Kaiapoi hair salon. The strongest strengths are an outstanding Instagram and Facebook profile, plus well-maintained Fresha and Yellow listings that support local discovery and bookings. The main opportunities lie in expanding reach on TikTok, NoSecretSalon, LinkedIn (personal and company pages) to diversify channels.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/vogue-williams-street-kaiapoi-jb1ay4) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.9Strong
What customers seeWhere you rank
9:41
Gvogue kaiapoi centre
AllImagesMapsNews
InstagramvoguehairandbarbersVogue | Instagram✓
FacebookVogueKaiapoiVogue | Facebook✓
Freshavogue-williams-street-kaiapoi-jb1ay4Vogue | Fresha✓
ServiceFinderBarber-Shop-at-Vogue-Kaiapoi-158227Vogue | ServiceFinder
Yellow/nationwide/bpp/vogue-kaiapoi-hair-spa-barbers-579488993Vogue | Yellow2
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #57 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaServiceFinderYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
8.7Strong
What customers seeWhere you rank
9:41
facebook
VogueKaiapoi✓
1.3K followers 1
Vogue Hair & Barbers in Kaiapoi. We can cater to all your hairdressing and barbering needs.2
FollowMessage
★ 24 reviews · recommended 3
🌐 voguehairkaiapoi.com✓
☎ +64 3-327 6904✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #67 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Vogue shows a very high on-page SEO health score of 9.1 out of 10, indicating strong technical setup. The most notable findings are a valid favicon, compact page size under 256KB, secure HTTPS resources, sufficient text, and a relevant meta description. Opportunities focus on boosting the on-page score, fine-tuning the meta description, improving the title tag length, and addressing page load time and absence of an H1 tag.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒voguehairkaiapoi.com✓3
✓Favicon
✓Page file size
1On-page score
2Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Vogue's website traffic health scores as above average, indicating solid visibility and visitor volume for a local salon in Kaiapoi. The top findings show paid traffic is not yet measurable and paid keyword presence is weak, while organic traffic is mid-pack and organic keywords are decently sized. Primary opportunities focus on starting small paid campaigns and boosting ongoing organic content.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
7.5Good
What customers seeWhere you rank
9:41
Gbarber kaiapoi centre
AllMapsImagesShopping
21No ads from you on any search
voguehairkaiapoi.comVogue Hair and Barbers

Established in 2010, Vogue Hair and Barbers Kaiapoi has grown year after year, expanding our services to provide the best experience for our clients. Read more

www.facebook.comNew barber in Kaiapoi Looks Men's Salon on the corner of ...
3About 482 visits a month from search, across 62 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #123 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Vogue's opening hours generally capture several key high-demand windows, notably late mornings and early afternoons, but gaps remain on weekdays and Sunday afternoons. The salon is open for 45 hours weekly with no low-demand open hours, reflecting efficient scheduling in low traffic periods. However, 26 popular local search hours fall outside its published hours, suggesting room to better match when customers look for hair services.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.4Room to grow
What customers seeWhere you rank
9:41
Vogue
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-6:30pm
Wednesday9am-6:30pm
Thursday9am-6:30pm
Friday9am-5pm
Saturday9am-4pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #229 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#84of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #84 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for