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Wakefield Associates

Legal services · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Wakefield Associates

Legal services · Riccarton, Christchurch

Where you stand#185of 216 lawyers
Overall health1.4/10across the eight areas

Going well

08Opening hours9.4

Where we can help

05Facebook page5.102Reviews4.903Map positions4.604Listings and social3.301Google listing0.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Wakefield Associates is a lawyers' practice based in Riccarton, Christchurch. They provide legal advice and representation across common client matters and highlight clear communication and prompt handling. Clients praise straightforward instructions, helpful guidance on ACC sensitive claims, and a courteous, humble approach.

Wakefield Associates is a lawyers' practice located in Riccarton, Christchurch. The firm handles client legal matters from its Riccarton base and presents itself as accessible to the local community.

The practice's services include legal advice and representation, with specific mention of assistance on ACC sensitive claims. The firm emphasises clear communication and practical next steps for clients. Services appear focused on delivering guidance and helping clients understand what actions to take.

Clients commonly describe prompt responses, clear instructions and helpful advice. Reviews highlight satisfaction with how messages and instructions are delivered, polite and humble service, and practical acknowledgement of issues after initial contact. Several reviewers note recommendations and appreciation for assistance given to family members on injury-related claims.

Wakefield Associates is distinguished locally by its Riccarton location and a client-facing approach that stresses clarity and prompt handling. Customers seeking legal help in Christchurch can expect advice-oriented service with attention to straightforward communication and case guidance.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Wakefield Associates shows a low overall health on the Google Business Listing, indicating several critical gaps remain. The strongest points are that the listing has a title, phone number, full address and a main image, with the Open-for-Business status confirmed. The two key findings are the missing website link and claimed status, which limit accessibility and control.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Wakefield Associates
Wakefield Associates1✓
Own this business?
4.5 ★★★★★ (8)
Legal services · Riccarton
Open 5 days ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch lawyers · 216 businesses
You are #198 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Wakefield Associates shows a strong health score relative to the local market, with most reviews and engagement opportunities still maturing. The most notable findings are a low response rate to reviews, and solid rating metrics with room to improve total reviews and confidence. Addressing these could build trust and lift ongoing performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Wakefield Associates
OverviewReviewsPhotosAbout
4.5★★★★★8 reviews
5
4
3
2
13
advice 2lawyer 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #111 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Wakefield Associates shows an above-average health score of 6.8 out of 10 for Google Maps search performance, indicating solid visibility with room to improve. Top opportunities focus on lifting the aggregate maps score and sustaining momentum in the suburb/borough rank. Strong keyword performance includes personal injury and barrister terms in Riccarton and nearby areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
personal injury lawyer
1Top three for "personal injury lawyer" in 1 suburb, seen in 11
1
Parry Field Lawyers Riccarton4.6 ★ (57) · Legal services
2
J & Co Legal5.0 ★ (13) · Legal services
3
Rolton MacDuff5.0 ★ (11) · Legal services
4
Amiable Legal5.0 ★ (221) · Legal services
↓
Wakefield Associates2Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #117 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Wakefield Associates shows a low health score of 2.2 out of 10 for its social and directory presence. The strongest recent win is a Neighbourly Directory listing that helps reach local clients through search results. The main takeaway is that visibility across key platforms is limited, with several missing profiles that could improve trust and discoverability.

Strengths

  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/wakefield-associates-riccarton) found via: Google search results.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/wakefield-associates-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 5 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Gwakefield associates riccarton
AllImagesMapsNews
ChristchurchLawyerwakefield-associatesWakefield Associates | ChristchurchLawyer
Yelpwakefield-associates-christchurchWakefield Associates | Yelp✓
White Pageswakefield-associates-riccartonWakefield Associates | White Pages✓
Neighbourlylegal-services/canterbury-region/christchurch/riccartonWakefield Associates | Neighbourly
Top Lawyerscameron-co-riccarton-office-christchurchFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #145 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokChristchurchLawyerYelpWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
wakefield associates riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gwakefield associates website
AllMapsImagesNews
Google Mapsgoogle.com › mapsWakefield Associates - Riccarton, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Wakefield AssociatesNot in these results
Google search and trafficChristchurch lawyers · 216 businesses
You are #159 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Wakefield Associates' published hours partly match Christchurch demand: all 40 well-aligned peak hours fall in weekday mid-day slots, notably Tuesday and Thursday lunchtimes. However the practice is closed for 41 high-demand hours on weekends and early mornings - including Saturday morning and Sunday afternoons - creating clear missed opportunities for clients searching at those times. No low-demand open hours were flagged.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Wakefield Associates
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 46 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#185of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #185 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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