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Walker Davey Searells Ltd

Accountant · Russley, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Walker Davey Searells Ltd

Accountant · Russley, Christchurch

Where you stand#132of 245 accountants
Overall health4.6/10across the eight areas

Going well

08Opening hours9.807Google search and traffic8.9

Where we can help

03Map positions5.804Listings and social5.105Facebook page4.302Reviews4.101Google listing1.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Moore Walker Davey Searells is a locally owned chartered accountancy and business advisory firm based in Russley, Christchurch. Serving the Canterbury region since 1928, the firm offers longstanding local experience and specialist sector expertise, including pharmacy, legal, property, bloodstock and forestry accounting and advisory services.

Moore Walker Davey Searells is a chartered accountancy and business advisory firm based in Russley, Christchurch. The practice has served the Canterbury region since 1928 and presents itself as a locally owned firm of chartered accountants and business advisors.

The firm offers chartered accounting and business advisory services with specialist expertise in pharmacy, legal, property, bloodstock and forestry sectors. These specialisations are reflected in the firm's stated areas of focus and typical client industries.

Clients engage with Moore Walker Davey Searells for standard accounting tasks and sector-specific advice from qualified chartered accountants and advisors. The available material indicates the practice combines long local experience with targeted industry knowledge when working with clients.

Locally, Moore Walker Davey Searells is distinguished by its history in Christchurch and by its sector-specialist approach. The combination of nearly a century of regional presence and named industry specialisations frames the firm's practical identity within the Canterbury accounting market.

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01Google listingMarketbase business report

Your Google listing

Walker Davey Searells Ltd shows a low overall Google Business Listing health (2.5/10). The main strengths are a website link, a displayed listing title, an open-for-business status, a listed phone number, and a full address. Key opportunities include claiming the listing, expanding the description, adding photos, and adding a main image and a logo to improve recognisability and consistency.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Main imageYour listing has no main image, so the first picture a customer sees is whichever one Google chose for you.
11 checks on your Google listing. You're seeing 6 of them.
1.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Walker Davey Searells Ltd
Walker Davey Searells Ltd1✓
Own this business?
0.0 ★★★★★ (0)
Accountant · Russley
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #202 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Walker Davey Searells Ltd shows a very low Google Business health score, indicating limited customer engagement and trust on the platform. The strongest immediate concern is the rating confidence and lack of reviews, which may deter potential clients. Response activity is also zero, signaling missing interaction with customers who leave feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Walker Davey Searells Ltd
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Walker Davey Searells Ltd shows a health score of 5.7 out of 10 for Google Maps performance, indicating average visibility across maps searches. Top findings show strength for ranking in russley with several key accounting-related terms ranking first, such as accountant in russley and accounting firm in russley, and solid positioning for tax consultant in russley. These suggest opportunities to build broader suburb reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Top three for "accountant" in 1 suburb, seen in 4
1
Walker Davey Searells Ltd20.0 ★ (0) · Accountant
2
Washington Consulting0.0 ★ (0) · Accountant
3
Ace Accounting Limited4.7 ★ (12) · Accountant
4
Consultancy Services5.0 ★ (1) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #104 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Walker Davey Searells Ltd shows moderate overall health for social presence, with key strengths on Instagram and LinkedIn already present. The main finding is that active Instagram engagement and a live LinkedIn Company listing support visibility, while gaps exist in Facebook, TikTok, LinkedIn completeness, TikTok Directory, and GrabOne listings that limit reach.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Gwalker davey searells ltd russley
AllImagesMapsNews
LinkedInmooremarkhamsWalker Davey Searells Ltd | LinkedIn
InstagrammarkhamsnewzealandWalker Davey Searells Ltd | Instagram✓
StarOfService Prowalker-davey-searells-ltdWalker Davey Searells Ltd | StarOfService Pro
White Pageswalker-davey-searellsWalker Davey Searells Ltd | White Pages
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #120 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInStarOfService ProWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
walker davey searells ltd russley
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Walker Davey Searells Ltd shows an average on-page SEO health of 5.6 out of 10, with room to improve. Notable findings include a valid favicon, no render-blocking resources, and a relevant title tag and meta description, indicating solid technical basics and clear messaging for search engines.

Strengths

  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠markhams.co.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Page title
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Walker Davey Searells Ltd shows a very healthy website traffic profile, with high organic value and strong local rankings. The main finding is that paid traffic remains minimal, indicating opportunities to introduce small, focused campaigns and measured landing pages to convert visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
What customers seeWhere you rank
9:41
Gaccountant brookhaven-ferrymead
AllMapsImagesShopping
321No ads from you on any search
www.rjpreston.co.nzAccounting firms in Christchurch, Tax accountant Canterbury
somaccounting.co.nzSOM Accounting Limited: Christchurch Accountants
www.markhams.co.nzChartered Accountants in Christchurch

Chartered accountants and business advisors in Christchurch since 1928. Specialist expertise in pharmacy, legal, property, bloodstock and forestry.

www.yelp.comFERRYMEAD ACCOUNTING - CLOSED
About 859 visits a month from search, across 237 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #28 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Walker Davey Searells shows targeted alignment with local demand but has notable gaps. Peak weekday hours on Thursday (9am, 10am, 1-3pm) are open and match high customer interest, while several popular weekend windows - especially Sunday mornings (9-12pm) and Saturday 4pm - are closed, representing missed revenue opportunities. No low-demand open hours were flagged, suggesting limited waste in current schedule.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Walker Davey Searells Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#132of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #132 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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