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Wayne Grayson and Associates

Insurance broker · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Wayne Grayson and Associates

Insurance broker · Shirley, Christchurch

Where you stand#21of 121 insurance brokers
Overall health8.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Wayne Grayson and Associates is an insurance broker based in Shirley, Christchurch, specialising in commercial and domestic insurance. They operate nationwide with offices in Auckland and Matarangi and focus on tailored insurance solutions and competitive pricing. Customers frequently note direct, knowledgeable service and practical help arranging cover for business and personal needs.

Wayne Grayson and Associates is an insurance broker based in Shirley, Christchurch, offering commercial and domestic insurance. The firm operates nationwide with offices in Auckland and Matarangi and states a focus on making insurance easy, clear and accessible.

Services include personal and business insurance brokerage, with an emphasis on tailored commercial covers and custom-built policies for private assets. The firm presents itself as experienced in the insurance industry and aims to provide clients with the right fit for their insurance needs while keeping pricing competitive.

Customers commonly report direct, knowledgeable service and a real person available on the phone. Several reviews name a broker, Greg Chapman, praising efficient, friendly assistance, timely responses under pressure and success in finding savings at renewal. Feedback also highlights practical problem-solving and the ability to assemble cover for both business and private assets.

Locally, Wayne Grayson and Associates is distinguishable by its Christchurch presence in Shirley combined with national availability. The combination of tailored policy work, hands-on broker contact and attention to cost and clarity is the recurring theme in customer feedback that shapes how clients tend to experience their service.

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01Google listingMarketbase business report

Your Google listing

Wayne Grayson and Associates shows low health on Google Business Listing (2.8/10). The listing currently has a website link, claimed status, a full address, and an open status, which are strengths, but gaps exist in phone number presence and listing photos. The description is improving but still below local midpoints. Addressing the missing phone number and adding varied photos are key steps to improve discoverability and credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 6 of them.
2.5Room to grow
9:41
Tiles © Esri
2
Wayne Grayson and Associates✓✓
5.0 ★★★★★ (5)
Insurance broker · Shirley
Open 7 days ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business

At Wayne Grayson & Associates - Christchurch, we specialise in Commercial & Domestic insurance products. Capitalising on our knowledge and experience in the insurance industry, we provide our customers with an unparalleled service, ensuring our clients have tailored insurance coverage in place while maintaining competitive prices.

3
Google listingChristchurch insurance brokers · 121 businesses
You are #91 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Wayne Grayson and Associates shows solid Google review health with an overall score of 7.3/10. The top achievement is a star rating in the top 10%, indicating high customer satisfaction. Opportunities to improve focus on steadily growing the total number of reviews, maintaining momentum in listing confidence, and keeping a responsive approach to reviews to build trust with clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.0Good
9:41
Wayne Grayson and Associates
OverviewReviewsPhotosAbout
5.0★★★★★5 reviews 3
5
4
3
2
1✓
saving money 2commercial insurance 2money 2
1How far your rating and your review count together can be trusted
D
Des K.★★★★★ · a year ago

Excellent service and knowledge. A real person on the phone!

Response from the owner2

Thanks Des, greatly appreciated mate

C
Carolyn L.★★★★★ · a year ago

Has been a pleasure to deal with Greg Chapman. He goes above and beyond. Thanks heaps. Cheers Carolyn and Mark

Response from the owner

Thanks Carolyn & Mark, glad I was able to provide assistance, was great working with you!

Google reviewsChristchurch insurance brokers · 121 businesses
You are #37 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Wayne Grayson and Associates shows a very high overall health score on Google Maps search (9.9/10), indicating strong visibility across the market. Top findings include leading rankings for key local insurance terms such as insurance agency in Shirley and in Mairehau, and solid top-5 positions in multiple suburbs. The main opportunity is to push toward the top 10% in the suburb/borough results through listing refinements.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.3Strong
9:41
1234Tiles © Esri
✓Top three for "insurance broker" in 13 suburbs, seen in 40
1
Wayne Grayson and Associates✓5.0 ★ (5) · Insurance broker
2
Gerrards Insurance Brokers5.0 ★ (430) · Insurance broker
3
General Insurance Ltd5.0 ★ (1) · Insurance broker
4
Abraham Insurance5.0 ★ (3) · Insurance broker
Map positionsChristchurch insurance brokers · 121 businesses
You are #10 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Wayne Grayson and Associates shows a health score of 7.2 out of 10, indicating a solid overall presence with room for improvement. The strongest current asset is a very high trust Facebook profile, supported by an active LinkedIn Company listing. Addressing weaker profiles and directory listings will broaden reach and trust among customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/wayne-grayson-and-associates) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
7.3Good
9:41
Gwayne grayson and associates shirley
AllImagesMapsNews
LinkedInwayne-grayson-and-associatesWayne Grayson and Associates | LinkedIn✓
FacebookWayneGraysonNZWayne Grayson and Associates | Facebook✓
InstagramwaynegraysonnzWayne Grayson and Associates | Instagram1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch insurance brokers · 121 businesses
You are #33 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
6.9Good
9:41
facebook
WayneGraysonNZ✓
47 followers 2
Whether you're after business or personal insurance, our expert brokers at Wayne Grayson and Associates will ensure your insurance is the right fit for you.3
FollowMessage
🌐 waynegrayson.co.nz✓
☎ +64 9-418 3269✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #38 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Wayne Grayson and Associates shows a very high on-page SEO health score of 9.4 out of 10, indicating strong technical setup. The business has solid meta and title tag health, a valid favicon, a clear H1 tag, and relevant title tag, which supports click-throughs and indexing. Key finding: strong metadata foundations with room to fine-tune remaining technical items.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒waynegrayson.co.nz✓
✓Meta description
✓Page title
1The shape of your link profile
2On-page score
3Separate sites linking to you
Your websiteChristchurch insurance brokers · 121 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Wayne Grayson and Associates shows a healthy website traffic profile with a 7.3/10 health score, indicating solid performance but room for growth. Key opportunities focus on paid traffic and continued organic gains, especially in paid coverage and sustained content efforts. The business should start small paid campaigns and maintain consistent content to improve visibility and potential value.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Wayne Grayson and AssociatesNot in these results
3About 75 visits a month from search, across 90 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #35 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Wayne Grayson and Associates has a solid temporal health score (7.7/10) but city-level demand data is not available, so specific hours of strong alignment or missed opportunities cannot be identified. The business should collect local peak-time search data or review client enquiry times to confirm which morning, lunchtime or after-hours windows are most valuable and adjust published hours accordingly.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Wayne Grayson and Associates
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
Saturday8am-6pm
Sunday8am-6pm
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#21of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #21 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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