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Well and Truly Nourished

Nutritionist · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch dietitians & nutrition businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch dietitians & nutrition · 79 businesses
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Executive summaryExclusive Marketbase business report

Well and Truly Nourished

Nutritionist · Lincoln, Christchurch

Where you stand#20of 79 dietitians & nutrition businesses
Overall health7.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Well and Truly Nourished is a Christchurch-based nutrition service founded by Kelly Wright in Lincoln. Kelly is a Certified Holistic Nutrition Consultant specialising in pregnancy, postpartum care and starting solids. The practice supports clients virtually across New Zealand and overseas, emphasising real food, nutrient density and blood sugar balance, and offering an online framework for starting solids.

Well and Truly Nourished is a nutrition practice based in Lincoln, Christchurch, founded by Kelly Wright. Kelly is a Certified Holistic Nutrition Consultant who provides guidance for pregnancy, postpartum recovery and introducing solids to infants, and she supports clients virtually across New Zealand and internationally.

Services focus on practical, real-food approaches: prenatal advice to address nausea, fatigue, iron deficiency and swelling; postpartum plans to rebuild nutrient stores and support energy, mood and milk supply; and guidance for families beginning solids, including allergen introduction, constipation, eczema and food sensitivities. An online offering, the Nourished First Foods Framework, provides a structured course for starting solids.

Clients commonly report personalised plans and practical resources that are easy to follow. Reviews highlight helpful, supportive communication during pregnancy and postpartum, and several clients note increased confidence when starting solids after completing the online framework. Families have described improvements when working through elimination and gut-healing approaches for issues such as eczema and food sensitivities.

Locally based in Lincoln with virtual reach across New Zealand, Australia, the United Kingdom and the United States, Well and Truly Nourished combines one-on-one consultations with a structured online course. The practice is characterised by a focus on nutrient density, blood sugar balance and real-food guidance for each stage of early parenthood, with resources intended to make meal choices more practical for clients.

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01Google listingMarketbase business report

Your Google listing

Well and Truly Nourished shows a very high health score and solid listing setup. The profile already provides a working phone number, website link, claimed status, and an open status, indicating reliable customer access and control. The main opportunity lies in adding fresh photos to lift engagement and pushing the description toward the top local tier.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.1Strong
9:41
Tiles © Esri
1
Well and Truly Nourished✓✓
5.0 ★★★★★ (17)
Nutritionist · Lincoln2
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

I'm Kelly Wright, a Certified Holistic Nutrition Consultant specialising in pregnancy, postpartum, and starting solids. I'm the founder of Well and Truly Nourished, based in Christchurch, New Zealand, supporting clients virtually across New Zealand, Australia, the United Kingdom, the United States, and beyond. My approach is rooted in real food, nutrient density, and blood sugar balance. I work with women through pregnancy to address nausea, fatigue, iron deficiency, and swelling; postpartum to rebuild depleted nutrient stores and support energy, mood, and milk supply; and with families beginning solids, including allergen introduction, constipation, eczema, and food sensitivities.

3
Google listingChristchurch dietitians & nutrition · 79 businesses
You are #16 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Well and Truly Nourished shows a very high Google review health score, reflecting strong customer satisfaction and engagement. The business has a top 10% star rating and sits in the upper mid for total reviews and a solid response rate. The key takeaway is consistently high customer sentiment with room to grow engagement and review volume over time.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
9.1Strong
9:41
Well and Truly Nourished
OverviewReviewsPhotosAbout
5.0★★★★★17 reviews 2
5
4
3
2
1✓
baby’s 6easy to follow guide 3questions 3dairy intolerance 2postpartum recovery 2nourishing recipes 2
1How far your rating and your review count together can be trusted
S
Samantha J.★★★★★ · a week ago

Kelly has been such a big help in dealing with our sons eczema. We have gone through eliminating some keys foods to see what the trigger may have been, with the main focus on healing his gut. Kelly is wealth of knowledge and It's been great...

Response from the owner✓

Thank you so much, this genuinely means the world to me. It has been such a privilege to work alongside your family to support your little one's health. You have shown up for him with so much dedicati...

E
Emma W.★★★★★ · 2 weeks ago

I recently completed Kelly's online solids course and honestly, it is amazing. It was so easy being able to complete online when it suited and it is such a fantastic resource that pulls together all of the answers to your questions. I would...

Response from the owner

Thank you Emma! I'm so glad that you got so much out of the course and that it answered all of your questions along the way. That's exactly what I wanted for mums on this journey. It made my day readi...

Google reviewsChristchurch dietitians & nutrition · 79 businesses
You are #8 for your Google reviews
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03Map positionsMarketbase business report

Where you show up on the map

Well and Truly Nourished shows a high overall health score on Google Maps performance, indicating strong visibility. The top opportunities focus on broadening visibility across multiple local suburbs and pushing the suburb/borough presence beyond the median to enter the top performers. This suggests continued gains from reinforcing existing high-ranking keywords and expanding reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.9Good
9:41
1234Tiles © Esri
1Top three for "dietitian" in 8 suburbs, seen in 21
1
Well and Truly Nourished25.0 ★ (17) · Nutritionist
2
NM Nutrition5.0 ★ (8) · Nutritionist
3
Well & Truly Nourished0.0 ★ (0) · Nutritionist
4
Cushla Holdaway Dietitian5.0 ★ (135) · Nutritionist
Map positionsChristchurch dietitians & nutrition · 79 businesses
You are #17 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Well and Truly Nourished shows a below-average health score for citations and social presence, with room to improve across several key platforms. The strongest finding is a very high trust Facebook profile, while other channels like Instagram, TikTok, GrabOne and Yellow Directory have missing or limited presence.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
4.5Room to grow
9:41
Gwell and truly nourished lincoln
AllImagesMapsNews
FacebookwellandtrulynourishedWell and Truly Nourished | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialChristchurch dietitians & nutrition · 79 businesses
You are #44 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 5 of them.
8.5Strong
9:41
facebook
wellandtrulynourished✓
276 followers 2
I support women to feel nourished and confident through pregnancy, postpartum and starting solids, using evidence-based, real food nutrition tailored to you and your baby. NZ-based • Virtual consults...
FollowMessage
🌐 wellandtrulynourished.com/pregnancy-sales-page✓
☎ +64 27 788 8079✓
PostsAboutPhotosReviews
Facebook pageChristchurch dietitians & nutrition · 79 businesses
You are #13 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Well and Truly Nourished shows an average on-page SEO health score of 5.7 out of 10, indicating room for improvement mainly in meta description length, H1 presence, and HTTPS content linking. Strengths include a valid favicon, a precise title tag, sufficient text, an SEO-friendly URL, and fast load times, all contributing to better crawl readability and user trust.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒wellandtrulynourished.com✓3
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
Your websiteChristchurch dietitians & nutrition · 79 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Well and Truly Nourished shows a below-average website traffic health score, indicating room for improvement in how visitors are found and engaged. Key findings point to near-zero organic traffic value and no clear paid spend, while organic traffic total sits above the bottom quartile. Priorities focus on building organic authority and starting targeted paid activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.2Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Well and Truly NourishedNot in these results
31About 0 visits a month from search, across 2 searches
Google search and trafficChristchurch dietitians & nutrition · 79 businesses
You are #54 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Well and Truly Nourished's opening hours align well with mid-morning demand: Monday and Wednesday at 11am, Tuesday and Thursday at 10am, and Thursday 11am fall squarely into high-search windows. However the business is closed across several late-afternoon peaks on Tuesdays and Thursdays, creating missed booking opportunities. No open hours sit in low-demand periods, so current hours avoid obvious inefficiencies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.3Room to grow
9:41
Well and Truly Nourished
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-2:30pm
Tuesday9:30am-2:30pm
Wednesday9:30am-2:30pm
Thursday9:30am-2:30pm
Friday9:30am-2:30pm
Saturday9:30am-11:30am
SundayClosed
Opening hoursChristchurch dietitians & nutrition · 79 businesses
You are #38 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#20of 79 Christchurch dietitians & nutrition businesses
9:41
Christchurch dietitians & nutritionOverall · 79 businesses
You are #20 overall
Open my free 7 days →
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