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Welsford Limited Chartered Accountants

Certified public accountant · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Welsford Limited Chartered Accountants

Certified public accountant · St Albans, Christchurch

Where you stand#162of 245 accountants
Overall health3.4/10across the eight areas

Going well

08Opening hours9.807Google search and traffic6.2

Where we can help

01Google listing5.705Facebook page4.302Reviews4.103Map positions3.504Listings and social2.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Welsford Limited Chartered Accountants is a Merivale, Christchurch accountancy firm offering chartered accountancy and business advisory services. The practice handles compliance tasks such as GST and wages, and supports business growth through financial advice, tax returns, budgeting, cash flow forecasts and business sales. They also provide IT support for MYOB, Xero and other integrated systems.

Welsford Limited Chartered Accountants is a chartered accountancy firm based in Merivale, Christchurch. The firm describes itself as providing both compliance work and business advisory services to local businesses seeking sustainable growth.

Services listed on the website include financial advice, tax returns, budgeting and cash flow forecasts, company formations, ownership structures, monthly and annual accounts, and assistance with buying and selling businesses. The firm also states it can process day-to-day compliance such as GST and wages and can help set up and maintain clients' accounting systems.

Clients dealing with Welsford Limited can expect support that ranges from hands-on processing of routine compliance to advisory work aimed at business development. The practice notes experience with systems integration and IT support for MYOB, Xero and other integrated platforms, which underpins work on reporting and system setup.

Locally, Welsford Limited presents as a full-service chartered accountancy practice in Merivale that combines compliance services with advisory and systems support. That combination of bookkeeping, tax and system expertise positions the firm to assist small and medium businesses in Christchurch with both everyday accounting tasks and planning for sustained business growth.

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01Google listingMarketbase business report

Your Google listing

Welsford Limited Chartered Accountants shows a solid overall Google Business Listing health with room to improve. The listing already provides a clear phone number and website link, is claimed and verified, and displays current open status. The two key findings are a descriptive description that could be strengthened and limited visual content, suggesting focused improvements to boost customer trust and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Welsford Limited Chartered Accountants
2
Welsford Limited Chartered Accountants✓✓
0.0 ★★★★★ (0)
Certified public accountant · St Albans3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Chartered Accountants & Business Advisors

1
Google listingChristchurch accountants · 245 businesses
You are #105 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Welsford Limited Chartered Accountants shows a health score of 4.0 out of 10, which is below average for Google reviews. Overall, the practice has limited review activity and no responses to prior feedback, which could deter potential clients. A focus on gathering new reviews from satisfied clients and starting timely responses will help build trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Welsford Limited Chartered Accountants
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Welsford Limited Chartered Accountants shows below average health on Maps search (3.4/10). Overall, the business has a modest presence in Google Maps, with strong rankings for several Merivale keywords. The top opportunities focus on lifting aggregate visibility and improving local, borough-level results, leveraging high-performing terms such as accountant in merivale and tax consultant in merivale.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
certified public accountant
1Top three for "certified public accountant" in 1 suburb, seen in 4
1
Paul J Sheehan Chartered Accountant5.0 ★ (4) · Certified public accountant
2
HSW Limited4.5 ★ (2) · Certified public accountant
3
David Philpott & Associates4.6 ★ (5) · Certified public accountant
4
Peddie Accountancy5.0 ★ (1) · Certified public accountant
↓
Welsford Limited Chartered Accountants2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #159 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Welsford Limited Chartered Accountants shows below-average health for social and directory presence, with room to improve across major platforms. The most notable finding is that LinkedIn and Yellow Directory listings exist and are somewhat visible, but active profiles on Instagram, Facebook, TikTok and LinkedIn Company are missing or stagnant, limiting local reach.

Strengths

  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/welsford-limited-chartered-accountants-merivale) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Gwelsford limited chartered accountants st albans
AllImagesMapsNews
OpenLocallywelsford-limited-chartered-accountants-merivaleWelsford Limited Chartered Accountants | OpenLocally✓
Infobelwelsford_chartered_accountantsWelsford Limited Chartered Accountants | Infobel
Yellowwelsford-ltd-chartered-accountants-579506938Welsford Limited Chartered Accountants | Yellow
LinkedInmartin-welsford-53aba820Welsford Limited Chartered Accountants | LinkedIn
White Pageswelsford-ltd-chartered-accountantsWelsford Limited Chartered Accountants | White Pages
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #177 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
welsford limited chartered accountants st albans
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Welsford Limited Chartered Accountants has an average on-page SEO health score of 5.0 out of 10 for its homepage, indicating moderate technical optimisation but room for improvement. Key strengths include a compact page size under 256KB and an SEO-friendly URL with a relevant title and meta description. Opportunities lie in improving meta description length, title tag balance, favicon presence, and removing frames for better indexing.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    Content lengthYour home page carries enough written text for Google to work out what you sell and for a visitor to answer their own question without ringing.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒welsford.co.nz✓
✓Page file size
✓Content length
1On-page score
2Meta description
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Welsford Limited Chartered Accountants shows an overall website traffic health score of 5.7/10, which sits in the average range for the local market. The top findings indicate paid traffic remains undeveloped and organic performance is improving but still mid-range. The business should focus on targeted paid experiments and continued organic growth to strengthen visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.2Good
What customers seeWhere you rank
9:41
Gaccountant merivale
AllMapsImagesShopping
21No ads from you on any search
www.welsford.co.nzWelsford Chartered Accountants

Based in Merivale, Christchurch, Martin Welsford has been practising as a Chartered Accountant since 1994. At Welsford, we have a very experienced team ... Read more

nz.seek.comManagement Accountant Jobs in Merivale Canterbury ... - Seek
3About 33 visits a month from search, across 7 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #94 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Welsford Limited Chartered Accountants' published hours show a good fit with weekday demand but notable gaps over weekends. The practice is open during several high-demand Thursday hours, aligning with when clients search most. However, it is closed for multiple popular weekend slots, representing missed opportunities for client access. No low-demand open hours were identified, so current weekday scheduling is efficient.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Welsford Limited Chartered Accountants
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#162of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #162 overall
Open my free 7 days →
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