marketbaseExclusive Marketbase Report
Prepared for

Weston Ward & Lascelles

Law firm · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Weston Ward & Lascelles

Law firm · Riccarton, Christchurch

Where you stand#125of 216 lawyers
Overall health4.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Weston Ward & Lascelles is a long-established law firm based in Riccarton, Christchurch. Its solicitors offer practical legal advice across family law, property law, business law, trusts, wills and estates, and immigration. The firm emphasises a client-first, compassionate approach and serves people handling home purchases, separations, estate planning, and business contracts from its Riccarton office.

Weston Ward & Lascelles is a long-established law firm located in Riccarton, Christchurch. The firm states it has been trusted since 1883 and provides legal services to individuals and businesses across the local area.

The practice focuses on family law, property law, business law, trusts, wills and estates, and immigration. Services noted include assistance with home purchases, separation and family matters, estate planning, and managing commercial contracts, delivered by solicitors based at the Riccarton office.

Customer feedback highlights responsiveness, clear advice and supportive service, with several mentions of empathetic handling of family law matters and attentive guidance during property purchases. Reviews indicate clients commonly experience thorough, practical support and a sense of being well looked after through legal processes.

Locally, Weston Ward & Lascelles distinguishes itself by combining long history with a stated client-first approach and a broad service range covering personal and commercial legal needs in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Weston Ward & Lascelles shows a very healthy Google Business Listing with a score of 8.8 out of 10. Core details are complete and verified, including a claimed listing, a website link, a visible title, an open-for-business status, and a listed phone number. The main opportunity lies in maintaining a strong description to stay among the top local listings while continuing to optimise for depth.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 5 of them.
9.9Strong
9:41
Tiles © Esri
Weston Ward & Lascelles✓✓
4.3 ★★★★★ (65)
Law firm · Riccarton2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Weston Ward & Lascelles is one of the most established Christchurch law firms, trusted since 1883. Our solicitors provide clear, practical advice across family law, property law, business law, trusts, wills & estates, and immigration. Whether you’re buying your first home, navigating a separation, planning your estate, or managing business contracts, our lawyers in Christchurch combine experience with a compassionate, client-first approach. Visit our Riccarton office for approachable, expert legal support tailored to your needs.

1
Google listingChristchurch lawyers · 216 businesses
You are #4 for your Google listing
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Weston Ward & Lascelles shows an above-average overall Google review health score of 6.7 out of 10. The business benefits from a strong listing with many reviews and good rating confidence but has not yet engaged with customers through public review responses. Focus on improving response rate while continuing steady rating performance and review volume to sustain gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
8.1Strong
9:41
Weston Ward & Lascelles
OverviewReviewsPhotosAbout
4.3★★★★★65 reviews
5
4
3
2
12
helpful staff 10polite staff 6visa approval 5client care 5family and relationship law 4fast communication 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #41 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Weston Ward & Lascelles shows a very high Maps health score with strong local visibility. The business ranks well across city-wide searches and specifically in its suburb, reflecting solid audience reach. Top opportunities focus on maintaining above median visibility and pushing toward the top 10% in the local borough through ongoing optimisation of the Google Business listing.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.3Strong
9:41
1234Tiles © Esri
✓Top three for "estate planning attorney" in 8 suburbs, seen in 70
1
Parry Field Lawyers Riccarton4.6 ★ (57) · Law firm
2
Weston Ward & Lascelles14.3 ★ (65) · Law firm
3
J & Co Legal5.0 ★ (13) · Law firm
4
Ace Legal5.0 ★ (15) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #15 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Weston Ward & Lascelles shows a solid overall health score of 4.9 out of 10, indicating average health for social presence and directories. Key strengths include an active LinkedIn Company listing that helps reach customers. Opportunities focus on establishing and strengthening profiles across Facebook, Instagram, TikTok, TikTok Directory, and GrabOne to improve visibility and trust.

Strengths

  • ✓
    Top Lawyers ListingWe can see your Top Lawyers Listing listing (https://toplawyers.co.nz/weston-ward-lascelles-christchurch) found via: Google search results.
  • ✓
    Lawzana LawyerWe can see your Lawzana Lawyer listing (https://lawzana.com/weston-ward-lascelles) found via: Google search results.
  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Weston-Ward--Lascelles-559293) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 6 of them.
5.0Room to grow
9:41
Gweston ward & lascelles riccarton
AllImagesMapsNews
Top Lawyersweston-ward-lascelles-christchurchWeston Ward & Lascelles | Top Lawyers✓
Lawzana Lawyerweston-ward-lascellesWeston Ward & Lascelles | Lawzana Lawyer✓
ChristchurchLawyerweston-ward-lascellesWeston Ward & Lascelles | ChristchurchLawyer
ServiceFinderWeston-Ward--Lascelles-559293Weston Ward & Lascelles | ServiceFinder✓
LinkedInweston-ward-and-lascellesWeston Ward & Lascelles | LinkedIn
Instagramwwl_lawyersWeston Ward & Lascelles | Instagram2
FacebookNo account found1
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #108 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokTop LawyersLawzana LawyerChristchurchLawyerYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
9:41
facebook
weston ward & lascelles riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Weston Ward & Lascelles has a low on-page SEO health score, at 2.1 out of 10, indicating technical setup needs attention. The most important issues are missing meta description and title tag on the homepage, and the lack of a valid favicon. There are opportunities to improve the overall on-page SEO by establishing a baseline with proper structure and tags, adding a descriptive meta description, and supplying a favicon to boost credibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒wwl.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch lawyers · 216 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Weston Ward & Lascelles shows a low overall health score for Website Traffic, indicating limited performance in organic and paid traffic. Key findings point to negligible organic traffic value and no organic rankings in the top 100, with little to no paid traffic activity or spend. The firm should focus on foundational optimisation and starter paid campaigns to build a visible footprint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
Glawyer riccarton
AllMapsImagesShopping
No ads from you on any search
cameronco.co.nzCameron & Co - Christchurch Lawyers 03 379 3110
www.pcmlaw.co.nzHome - PURNELL CREIGHTON LAWYERS ...
www.wwl.co.nzLawyers Christchurch | Heavyweight Advocacy Since 1883 ...

Based in Riccarton, our Christchurch solicitors combine a 140-year legacy with the heavyweight advocacy required to navigate modern Property, Family, and ... Read more

3
www.macleanassociates.co.nzChristchurch Lawyers, Christchurch Legal Practice – Property ...
Google search and trafficChristchurch lawyers · 216 businesses
You are #159 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Weston Ward & Lascelles' published hours align with several high-demand weekday windows, especially mid-morning and lunchtime. Strong alignment occurs on Tuesday 12-1pm, Tuesday 1pm, Wednesday 12pm and Thursday 10-11am. However the firm is closed during several popular weekend and early-morning slots (Saturday 10am, Sunday 1-2pm and Friday 8am). No low-demand open hours were identified; limited weekend or early-morning coverage could help capture missed clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
9:41
Weston Ward & Lascelles
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#125of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #125 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for