marketbaseExclusive Marketbase Report
Prepared for

WH Accounting & Advisory

Chartered accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

WH Accounting & Advisory

Chartered accountant · Addington-Middleton, Christchurch

Where you stand#93of 245 accountants
Overall health6.2/10across the eight areas

Going well

08Opening hours9.807Google search and traffic7.901Google listing7.3

Where we can help

02Reviews5.903Map positions5.505Facebook page4.304Listings and social3.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

WH Accounting & Advisory is an accounting firm based in Upper Riccarton, Christchurch, with an additional office in Wellington. The firm states its mission is to help New Zealand businesses survive and thrive by providing accurate bookkeeping, cost-effective compliance systems and high-level tax advice. WHAA highlights use of up-to-date systems and technology to keep compliance efficient and affordable for clients.

WH Accounting & Advisory is an accounting firm located in Upper Riccarton, Christchurch, with a second office in Wellington. The firm states its mission is to help businesses survive and thrive in New Zealand through reliable financial recordkeeping and tax guidance.

The firm focuses on compliance and tax services, describing a commitment to accuracy, efficiency and insight. Services mentioned include accurate recordkeeping, cost-effective compliance systems and high-level tax advice. WHAA emphasises use of up-to-date systems and technology to reduce time and cost for clients.

Clients tend to report consistently positive experiences, reflected in a strong average rating. Reviews indicate satisfaction with accurate records, efficient processes and professional tax support. Clients commonly note that clear, timely information helps when dealing with tax authorities, banks and other stakeholders.

Locally, WH Accounting & Advisory presents as a practical option for Christchurch and Wellington businesses seeking standard accounting compliance and tax advice underpinned by modern systems. The firm's stated focus on precision and efficiency, together with multiple office locations, are distinguishing local features for businesses needing end-to-end compliance and tax support.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

WH Accounting & Advisory shows solid Google Business presence with a health score of 7.9 out of 10, indicating generally strong completeness and optimisation. Notable findings include a claimed status for full control and clear open-for-business indication, plus a listed website link and phone number. Current emphasis is on photos and description improvements.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
WH Accounting & Advisory
2
WH Accounting & Advisory✓✓
5.0 ★★★★★ (1)
Chartered accountant · Addington-Middleton3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

WH Accounting & Advisory Ltd has a mission to help businesses survive and thrive in New Zealand. The firm uses state of the art, cost effective compliance systems and provides high level tax advice. Offices are located in Christchurch and Wellington.

1
Google listingChristchurch accountants · 245 businesses
You are #66 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

WH Accounting & Advisory shows a solid overall health on Google reviews with a 5.2/10 average health score, indicating moderate room for growth. The business has a strong star rating in the top 10% and is gathering more reviews, but has not yet engaged with any reviews. Key opportunities lie in improving response rate and continuing to collect reviews to bolster confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
WH Accounting & Advisory
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

WH Accounting & Advisory shows a health score of 4.8 out of 10 for Google Maps performance, indicating mid to low visibility overall. Top opportunities focus on strengthening local presence in the suburb/borough and continuing momentum across multiple local suburbs. Best results sit in Hillmorton and Upper Riccarton with several high-ranking keywords, suggesting core services are visible for CPA, tax and bookkeeping offers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
5.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accounting firm
2Top three for "accounting firm" in 2 suburbs, seen in 11
1
Toni Walker Chartered Accountants5.0 ★ (1) · Chartered accountant
2
Kendons Business Advisors Chartered Accountants4.5 ★ (22) · Chartered accountant
3
Nextstep Accountants | Business Advisors5.0 ★ (18) · Chartered accountant
4
Max Accountancy Limited4.5 ★ (17) · Chartered accountant
↓
WH Accounting & Advisory1Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #110 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

WH Accounting & Advisory shows a low overall health score for social and directory presence, with limited active profiles. The most notable completed achievements are a Yellow Directory listing and a LinkedIn Company listing, which help reach potential local clients. The top opportunities focus on establishing or updating social profiles (Instagram and Facebook), a TikTok presence, and listings on TikTok Directory and GrabOne.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/whaa) found via: Google search results, Your website.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/wh-accounting-advisory-middleton) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Gwh accounting & advisory addington-middleton
AllImagesMapsNews
LinkedInwhaaWH Accounting & Advisory | LinkedIn✓
White Pageswh-accounting-advisory-middletonWH Accounting & Advisory | White Pages✓
NZWAOrheel-group-limitedWH Accounting & Advisory | NZWAO
Yellow/hornby/accountancyWH Accounting & Advisory | Yellow
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #173 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInWhite PagesNZWAOYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
wh accounting & advisory addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

WH Accounting & Advisory shows above-average on-page SEO health with a score of 6.6 out of 10. Key strengths include a valid favicon, presence of an H1 tag, small page size, sufficient character count, and a fast load time under 3 seconds. The main opportunities relate to meta description and title tag lengths, removing frames, and improving the text-to-page size ratio.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒whaa.co.nz✓✓
✓Favicon
1Meta description
2The shape of your link profile
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

WH Accounting & Advisory shows a solid website traffic health with room to grow paid visibility. Organic traffic value is already in the 50-75% band, indicating solid performance, while paid activity remains barely started and could be improved with targeted campaigns and landing pages. Overall, a strong base supports ongoing marketing efforts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.9Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
WH Accounting & AdvisoryNot in these results
About 149 visits a month from search, across 95 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #52 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

WH Accounting & Advisory's opening hours align best with Thursday demand: the firm is open for several high-traffic Thursday slots (9am, 10am, 1pm, 2pm, 3pm). However it misses multiple popular weekend windows - notably Sunday mornings and midday, plus Saturday 4pm - and has no unnecessary open hours during low-demand periods. Closing during peak weekend times is a clear opportunity to revisit hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
WH Accounting & Advisory
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#93of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #93 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for