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White Cross Urgent Dental St Lukes

Emergency dental service · Mount Albert, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

White Cross Urgent Dental St Lukes

Emergency dental service · Mount Albert, Central Auckland

Where you stand#167of 277 dentists
Overall health4.0/10across the eight areas

Going well

07Google search and traffic7.401Google listing6.803Map positions6.2

Where we can help

05Facebook page4.702Reviews3.804Listings and social3.208Opening hours1.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

White Cross Urgent Dental St Lukes is a dentist in St Lukes, Mount Albert, Auckland, offering urgent dental care with long opening hours and weekend appointments. The practice describes its services as reasonably priced, with quick access, experienced dentists, and low-pain or no-pain treatment options. Reviews commonly mention responsive service and comfortable care.

White Cross Urgent Dental St Lukes is a dental practice at 52 St Luke Rd in St Lukes, Mount Albert, Auckland. It focuses on urgent dental care and promotes long opening hours, including Saturday and Sunday appointments, for people needing treatment outside standard hours.

The practice describes its pricing as reasonable and highlights quick appointments, skilled and experienced dentists, and low-pain or no-pain options. Its stated approach is to listen carefully and provide attentive care, with the aim of building trust and encouraging customers to return.

Review themes commonly include fast responses for urgent problems, including appointments arranged shortly after calling. Customers also describe friendly staff, professional service, and treatment that feels comfortable, including care for anxious patients and emergency dental concerns.

White Cross Urgent Dental St Lukes is distinguished locally by its focus on urgent appointments, extended hours and weekend availability. Its location in St Lukes, combined with an emphasis on prompt access, reasonable pricing and low-pain care, makes it suited to customers seeking dental treatment at short notice.

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01Google listingMarketbase business report

Your Google listing

White Cross Urgent Dental St Lukes has an above average Google Business Listing health score of 6.8 out of 10. The listing is claimed, open for business, and includes the core title, website link, and phone number. The main gap is its low photo count compared with local businesses. Reviewing the description and checking eligible secondary categories could also improve the listing's completeness.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
White Cross Urgent Dental St Lukes
1
White Cross Urgent Dental St Lukes✓✓
4.0 ★★★★★ (46)
Emergency dental service · Mount Albert3
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Dentist St Lukes | White Cross Open long hours & weekends Dentist St Lukes promises reasonable prices, after hours dentistry, and we’re open Saturday and Sunday. Call us now – we’ll do our best to see you today! Our commitment is to listen to you carefully and serve you well. That’s our promise. If we want you to come back to us, we have to earn your respect and trust. Why you should call us in 15 words… - Lower cost - Skilled and experienced dentists - We’ll see you quickly - Low-pain & no-pain options

2
Google listingCentral Auckland dentists · 277 businesses
You are #90 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

White Cross Urgent Dental St Lukes has a below-average Google review health score of 3.8 out of 10. The main concerns are a star rating below local expectations and a low response rate, meaning many customers see reviews without a response from the business. The review count is above the market midpoint, giving the practice an established base to maintain through regular requests.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
White Cross Urgent Dental St Lukes
OverviewReviewsPhotosAbout
4.0★★★★★46 reviews
5
4
3
2
11
wisdom tooth removal 8affordable 6massive filling 3painless work 3tooth extraction 3x-rays 3
3How far your rating and your review count together can be trusted
F
Fred★ · 8 months ago

The white cross they are totally rude to the customer and there was a white lady after is said I'm from Middle East she asked me why you people come to Western country when you don't like it and we were on an emergency for a family members...

Response from the owner2

Is this for dental? We are a sperate business to medical and would be grateful if you could remove your review. If it is about dental pls contact our practice manager and we will look into your compla...

R
Rakhi A.★ · 5 years ago

Don’t even deserve 1 star as misleading the patients, won’t recommend anyone to come, specially in this time instead of being kind they are ripping off the patients for nothing

Response from the owner

Was this for dental? Sorry it is a separate business. If for dental will look into your complaint. If not for dental please remove your review and write to medical with your concerns. Aware they as we...

Google reviewsCentral Auckland dentists · 277 businesses
You are #172 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

White Cross Urgent Dental St Lukes has an above average Maps Search health score of 6.2 out of 10. The business ranks strongly for emergency dental service across several Auckland suburbs, including first place in Mount Albert and second place in Wesley, Hillsborough, Waikowhai and Saint Marys Bay. Local visibility in Mount Albert remains the main gap, with reviews identified as the clearest lever.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
6.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
emergency dental service
2Top three for "emergency dental service" in 7 suburbs, seen in 56
1
White Cross Urgent Dental St Lukes14.0 ★ (46) · Emergency dental service
2
The Local Dentist4.9 ★ (170) · Emergency dental service
3
Accident & Emergency Dental Unit3.0 ★ (3) · Emergency dental service
4
Dental on Mount Albert5.0 ★ (37) · Emergency dental service
Map positionsCentral Auckland dentists · 277 businesses
You are #106 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

White Cross Urgent Dental St Lukes has a below average Citations and Social Presence health score of 3.2 out of 10. The main issue is that no active profiles were found on Facebook, Instagram or TikTok, while Yellow and Neighbourly listings were also not found. This limits where customers can check business details or find the practice across social and local directory platforms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gwhite cross urgent dental st lukes mount albert
AllImagesMapsNews
Yelpwhite-cross-st-lukes-aucklandWhite Cross Urgent Dental St Lukes | Yelp
Healthpagesurgent-care-clinics-white-cross-st-lukesWhite Cross Urgent Dental St Lukes | Healthpages
Healthpointwhite-cross-dental-hendersonWhite Cross Urgent Dental St Lukes | Healthpoint
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #188 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpHealthpagesHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

White Cross Urgent Dental St Lukes has no Facebook page that customers can find, leaving out a familiar place to confirm the practice, check recent information and send a message. That is unusual locally: 150 of 277 businesses in this market have a findable page. The gap means customers may find no clear Facebook presence for urgent dental care when checking options.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
white cross urgent dental st lukes mount albert
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠dentiststlukes.co.nz3
✓Page title
✓Favicon
✓Page load speed
1On-page score
2Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.4Good
What customers seeWhere you rank
9:41
Gdentist mount albert
AllMapsImagesShopping
321No ads from you on any search
healthpoint.co.nzDental on Mt Albert
www.pcfd.co.nzPt Chevalier Family Dentist: Best Dental Clinic in Pt Chevalier ...
www.dentiststlukes.co.nzDentist St Lukes | White Cross - open long hours & weekends

Phone: 09 849-2262 » Address: 52 St Luke Rd, St Lukes. Albert is open 7 days a week. open to 8:00pm Monday to Saturday. And to 6:00pm on Sunday. Phone us now ...

www.allsmilesdental.co.nzDentist Near Mount Albert, Auckland - All Smiles Dental
About 1,087 visits a month from search, across 37 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #73 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The dental market is busiest on Wednesday, with customer demand generally strongest from 9am to 6pm on a typical day. Friday demand runs through to 5pm, Saturday to 3pm, and Sunday has a smaller busy period from 1pm to 4pm. Publishing the business's opening hours on its Google listing would show customers when urgent care is available and reduce unanswered searches or calls.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
White Cross Urgent Dental St Lukes
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Monday · Mount Albert
9a10a11a12p1p2p3p4p5p6p7p
When people nearby look - and nobody can tell if you are open
Opening hoursCentral Auckland dentists · 277 businesses
You are #229 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#167of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #167 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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