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Whutupōro Limited (Rolleston Office)

Certified public accountant · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Whutupōro Limited (Rolleston Office)

Certified public accountant · Rolleston North East, Christchurch

Where you stand#156of 245 accountants
Overall health3.6/10across the eight areas

Going well

05Facebook page9.807Google search and traffic8.401Google listing7.9

Where we can help

04Listings and social5.902Reviews4.108Opening hours2.503Map positions1.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Whutupōro Limited (Rolleston Office) is an accounting practice based in Rolleston that offers a modern, personalised approach to client accounting needs. The Rolleston team of dedicated professionals focuses on building enduring relationships, tailoring services to individual circumstances, and providing expert knowledge, quality information and exceptional service for local businesses and individuals.

Whutupōro Limited (Rolleston Office) is an accounting practice located in Rolleston. The office forms part of the wider Whutupōro firm and presents a modern, client-focused approach to accounting for local businesses and individuals.

Services cover a personalised suite of accounting tasks tailored to client circumstances. The team states they take time to understand each client, offering tax returns, financial information and practical accounting advice alongside broader business-facing support. They describe themselves as providing expert knowledge and quality information to meet specific needs.

Clients can expect a relationship-driven experience with support from a dedicated team. Whutupōro says the Rolleston office is committed to building enduring relationships, taking time to understand clients and tailoring services accordingly. The practice emphasises clear information and attentive service as part of its standard engagement.

Locally, Whutupōro Limited (Rolleston Office) is distinguished by its emphasis on personalised service and a team-based approach. The Rolleston presence offers residents and businesses access to professional accounting advice backed by the firm's stated expertise and focus on tailored, quality information.

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01Google listingMarketbase business report

Your Google listing

Whutupōro Limited (Rolleston Office) shows an overall Google Business Listing health of 4.2 out of 10, indicating below-average visibility. Key strengths include a claimed listing with a website link, a visible listing title, a phone number, and a full address, which support easy customer contact and location accuracy. Opportunities focus on status, photos, and continued description optimisation.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
Tiles © Esri
Whutupōro Limited (Rolleston Office)
1
Whutupōro Limited (Rolleston Office)✓✓
0.0 ★★★★★ (0)
Certified public accountant · Rolleston North East3
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

To provide a modern, personalised approach to our clients accounting requirements. Our team of dedicated professionals are passionate about building enduring relationships so we'll take the time to understand your circumstances and tailor our services to meet your needs. We are committed to providing exceptional service, expert knowledge and quality information. First time, every time.

2
Google listingChristchurch accountants · 245 businesses
You are #52 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Whutupōro Limited (Rolleston Office) shows very low health on Google Business reviews, indicating trust concerns among potential clients. The top opportunities centre on improving the rating confidence, establishing a visible star rating, increasing total reviews, and raising the review response rate. Addressing negative feedback quickly and encouraging happy customers to share experiences are essential first steps.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Whutupōro Limited (Rolleston Office)
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Whutupōro Limited (Rolleston Office) shows a very low overall health score for Google Maps search visibility, indicating limited visibility across city-wide results. The top finding is that the business ranks well for several accounting-related terms in Rolleston area, notably tax preparation and accounting services, suggesting niche strength in local queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Seen in 1 search across Christchurch, top three in none
1
SBA Small Business Accounting Rolleston5.0 ★ (9) · Certified public accountant
2
Lay Associates5.0 ★ (2) · Certified public accountant
3
Sidekick Selwyn5.0 ★ (5) · Certified public accountant
4
Lion Hill Limited0.0 ★ (0) · Certified public accountant
↓
Whutupōro Limited (Rolleston Office)2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #220 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Whutupōro Limited (Rolleston Office) shows an above-average health score of 6.6/10 for social presence and directories, indicating a solid foundation with room for targeted growth. Key strengths include a strong Facebook profile, an active LinkedIn Company listing and a Neighbourly Directory listing, which support visibility among local customers and professionals.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/1258765) found via: Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Gwhutupōro limited (rolleston office) rolleston north east
AllImagesMapsNews
FacebookWhutuporoWhutupōro Limited (Rolleston Office) | Facebook✓
LinkedIn1258765Whutupōro Limited (Rolleston Office) | LinkedIn✓
Neighbourlyaccountants/canterbury-region/selwyn/rollestonFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #100 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
8 checks on your Facebook page. You're seeing 5 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
Whutuporo✓
520 followers 2
Most amazing accountants who take care of a business ranging from tax to business goals to personal l1
FollowMessage
🌐 whutuporo.co.nz✓
☎ +64 3-348 4403✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #7 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Whutupōro Limited's Rolleston office shows a modest on-page SEO health score, with a current rating of 4.8 out of 10. The overall health indicates medium room for improvement, implying some fixes are needed to support better search visibility. The most notable findings relate to meta description length and favicon presence, which should be addressed alongside minor on-page refinements.

Strengths

  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    Secure content linksThe links on your site point at secure versions of your pages, so nobody is sent through an unnecessary redirect on the way in.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠whutuporo.co.nz
✓Page load speed
✓Page file size
✓Secure content links
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Whutupōro Limited's Rolleston Office shows a very high health score for website traffic at 8.6 out of 10, indicating strong performance overall. The standout finding is an excellent organic SERP footprint, placing the business in the top 10% for local keyword coverage. Attention is needed on paid traffic to build measurable value and scale reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.4Strong
What customers seeWhere you rank
9:41
Gaccountant clifton-sumner
AllMapsImagesShopping
321No ads from you on any search
www.prosser-quirke.co.nzProsser Quirke | Chartered Accountants Canterbury, NZ
www.neighbourly.co.nzAccountants - General in Sumner
www.whutuporo.co.nzWhutuporo - Awesome Accountants - Whutuporo - Trusted ...

Based in Christchurch and proudly serving clients across New Zealand, we've redefined accounting with innovative, forward-thinking solutions. Read more

www.taylorirwin.co.nzChristchurch Chartered Accountants which deliver a ...
About 283 visits a month from search, across 254 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #40 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Whutupōro Limited (Rolleston Office) has no published opening hours, so alignment with local demand cannot be directly measured. The health score is 0/10. Without hours data, it is unclear where the practice is open during peak demand or closed at popular times. Adding clear, city-level weekday hours will allow precise identification of strong alignment and missed opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Whutupōro Limited (Rolleston Office)
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#156of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #156 overall
Open my free 7 days →
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