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Wicketts Dog Grooming

Pet groomer · Hillmorton, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

Wicketts Dog Grooming

Pet groomer · Hillmorton, Christchurch

Where you stand#18of 79 pet grooming businesses
Overall health7.8/10across the eight areas

Going well

03Map positions8.302Reviews8.107Google search and traffic7.401Google listing6.8

Where we can help

08Opening hours4.604Listings and social4.405Facebook page3.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Wicketts Dog Grooming is a pet grooming salon in Spreydon, Christchurch, at 37 Lincoln Road near the Black Horse pub. Established in 2009 by Nicky, a professionally trained groomer with a Master's certificate, the salon offers full grooming and bathing services delivered by a team of experienced staff. Customers note friendly staff and careful, calm handling of dogs during visits.

Wicketts Dog Grooming is a pet grooming salon based at 37 Lincoln Road in Spreydon, Christchurch, next to the Black Horse pub. Founded by Nicky in 2009 after grooming dogs from her garage, the business has grown into a local grooming service staffed by trained professionals.

The salon provides standard grooming services drawn from the owner's years of experience: bathing, preparation for grooms and clip or styling work handled by a team assembled by Nicky. The owner trained as a groomer from age 20 and holds a Master's certificate in grooming; the website describes a staff group ready to care for pets in a professional setting.

Customers frequently mention friendly, professional staff and describe pets being well handled and comfortable after visits. Reviews reference careful attention to individual requests about cut length and handling, positive experiences with nervous or older dogs leaving calmer and looking well cared for, and recommendations from other pet owners. Staff replies to reviews reflect a practice of listening to customer needs and passing on thanks.

Locally, Wicketts Dog Grooming is distinguished by its long local history since 2009, the owner's professional qualifications and a team-focused approach to pet care. The location in Spreydon and the emphasis on attentive handling and customer communication are recurring themes in what clients say about their experience.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Wicketts Dog Grooming shows a solid overall health score with room to improve the description. Current strengths include a complete Google Business Listing with open-for-business status, a listed phone number, and a website link, plus a verified, claimed listing. The main opportunity is to add a more meaningful description to attract potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
Wicketts Dog Grooming
2
Wicketts Dog Grooming✓✓
4.8 ★★★★★ (137)
Pet groomer · Hillmorton3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch pet grooming · 79 businesses
You are #26 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Wicketts Dog Grooming shows solid overall health in Google reviews, with a health score of 8.0 out of 10. The business benefits from positive customer sentiment and steady engagement, though there is room to improve response rate and ratings at the top end.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.1Strong
What customers seeWhere you rank
9:41
Wicketts Dog Grooming
OverviewReviewsPhotosAbout
4.8★★★★★137 reviews
5
4
3
2
12
kind staff 9trimming 8anxious dogs 6spoodle groom 4puppy grooming 4calm dogs 3
3How far your rating and your review count together can be trusted
T
Traci M.★★★★★ · a month ago

Best dog groomers around. The staff are very friendly and Nikita did a wonderful job on our very noisy Finnish Spitz Nikko today. We have tried a couple of different places when we couldn't get him in here but this place is the best. They a...

Response from the owner1

Hi Traci Thank you so much for your lovely review. I shall be sure to pass this on to Nikita. We look forward to seeing you again soon.

P
Paulette S.★★★★★ · a month ago

Tui goes in, a shaking mess, she's 14, comes out as happy as, looking great. I can just tell she has been well-handled and looked after

Response from the owner

Hi Paulette We really appreciate your kind words. We do our best to look after the pups in our care, whilst being groomed. Thank you.

Google reviewsChristchurch pet grooming · 79 businesses
You are #16 for your Google reviews
See how to fix all 3 →
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03Map positionsMarketbase business report

Where you show up on the map

Wicketts Dog Grooming shows a strong overall health score for Google Maps search at 8.5 out of 10, indicating solid visibility. The top finding is strong performance for leading pet groomer keywords in Addington-Middleton, Spreydon and Hillmorton, with PoS 1. This suggests consistent visibility in core suburbs and room to broaden reach to other areas.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
pet groomer
1Top three for "pet groomer" in 5 suburbs, seen in 31
1
Wicketts Dog Grooming✓4.8 ★ (137) · Pet groomer
2
Waggily Tails Pet Grooming5.0 ★ (1) · Pet groomer
3
Foxy Groomers4.9 ★ (19) · Pet groomer
4
Pawsome Mobile Pet Grooming4.9 ★ (19) · Pet groomer
Map positionsChristchurch pet grooming · 79 businesses
You are #14 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Wicketts Dog Grooming shows a below-average health score for social and directory presence, with key opportunities in Instagram, TikTok, Yellow Directory, TikTok Directory and Neighbourly. The business has a strong Facebook presence, which provides a solid foundation for trust and engagement. Focusing on establishing or reviving the missing profiles will improve visibility and credibility with local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/wicketts-dog-grooming) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/wicketts_dog_grooming) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Gwicketts dog grooming hillmorton
AllImagesMapsNews
Cylexwicketts+dog+grooming-18183773Wicketts Dog Grooming | Cylex
PetCareDBwicketts-dog-grooming-8317Wicketts Dog Grooming | PetCareDB
Infobelwicketts_dog_groomingWicketts Dog Grooming | Infobel✓
White Pageswicketts-dog-groomingWicketts Dog Grooming | White Pages✓
Kwister Animals8019-wicketts-dog-groomingWicketts Dog Grooming | Kwister Animals
Nears Petwicketts-dog-grooming-in-christchurch-pet-grooming-guideWicketts Dog Grooming | Nears Pet
FacebookWicketts-Dog-Grooming-100063673896248Wicketts Dog Grooming | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #45 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexPetCareDBInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
people1
1.5K followers
Based in Christchurch. Here to give your pup a wonderful transformation. Cutz with plenty of cuddles. Text 021 175 09493
FollowMessage
★ 24 reviews · recommended ✓
🌐 wickettsdoggrooming.com✓
☎ +64 3-338 2458✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #49 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Wicketts Dog Grooming shows an above-average health score for on-page SEO with room to improve. Key strengths include a valid favicon, secure HTTPS resources, a relevant title tag, an SEO-friendly URL, and a fast page load under 3 seconds. The main opportunities focus on adding a meta description, refining the title length, reducing render-blocking resources, and balancing the text-to-page size.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒wickettsdoggrooming.com✓3
✓Favicon
✓Page load speed
1Meta description
2Page title
Your websiteChristchurch pet grooming · 79 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Wicketts Dog Grooming shows an above-average health score for Website Traffic, indicating solid traffic and visibility relative to peers. The two key findings are limited paid activity and mid-range organic value, with organic SERP momentum already improving. A targeted paid campaign and continued link-building can help move paid and organic metrics further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.4Good
What customers seeWhere you rank
9:41
Gpet grooming spreydon
AllMapsImagesShopping
21No ads from you on any search
www.wickettsdoggrooming.com021 175 0949 - Location

Phone: 033382458 Mobile: 0211750949 Address: 37 Lincoln Road Spreydon, Christchurch 8024 Report abuse

scissorhounds.co.nzHome - Scissorhounds Dog and Cat Grooming
3About 348 visits a month from search, across 45 searches
Google search and trafficChristchurch pet grooming · 79 businesses
You are #21 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Wicketts Dog Grooming's opening hours show clear alignment with mid-afternoon demand: open during multiple 3pm peaks (Mon, Tue, Wed, Thu) and Tuesday 2pm. However, the business is closed during several high-demand slots (notably Thursday 4-5pm, Sunday noon and Tuesday/Wednesday 4pm). Weekly open hours total 42 with 47 missed high-demand hours and a 5.6/10 timing health score.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.6Room to grow
What customers seeWhere you rank
9:41
Wicketts Dog Grooming
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-4pm
Tuesday8:30am-4pm
Wednesday8:30am-4pm
Thursday8:30am-4pm
Friday8:30am-4pm
Saturday8:30am-4pm
SundayClosed
Opening hoursChristchurch pet grooming · 79 businesses
You are #43 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#18of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #18 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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