marketbaseExclusive Marketbase Report
Prepared for

WildingLaw

Legal services · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

WildingLaw

Legal services · Burnside, Christchurch

Where you stand#177of 216 lawyers
Overall health1.8/10across the eight areas

Going well

04Listings and social7.3

Where we can help

05Facebook page5.407Google search and traffic3.101Google listing2.102Reviews2.008Opening hours2.003Map positions1.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

WildingLaw is a Christchurch law firm based in the Burnside suburb on Memorial Avenue. The firm provides legal services to clients in the local area and is reachable by phone and email. Principal lawyers include David Wilding and Christa Cole, who can be contacted via the office at 356 Memorial Avenue, Christchurch.

WildingLaw is a law practice based in Burnside, Christchurch, with premises at 356 Memorial Avenue. The firm is registered with local contact details including a landline and mobile numbers for its named lawyers.

The firm provides legal services to individuals and businesses from its Burnside office. Contact information available on the public site lists an office phone, office email and mobile numbers for two named practitioners, which clients can use to arrange legal advice or meetings.

Clients who contact WildingLaw generally use the listed phone number or email to make enquiries and appointments. The website emphasises direct contact routes and gives mobile numbers for David Wilding and Christa Cole, indicating clients can reach specific practitioners by phone or arrange to visit the office on Memorial Avenue.

Located on a main thoroughfare in Christchurch, WildingLaw presents as a locally based legal practice with a small team and direct contact options. The firm's clear address and listed practitioner contacts make it straightforward for local clients to find and get in touch with the lawyers named on the public contact page.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

WildingLaw's Google Business Listing shows strong foundational details with a website link, phone number, full address and a main image. The overall health score is 0.9 out of 10, indicating very low health. The most important finding is that the listing is not claimed, which limits management of information and responses, followed by the open-for-business status that needs updating.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
WildingLaw
3
WildingLaw1✓
Own this business?
0.0 ★★★★★ (0)
Legal services · Burnside
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch lawyers · 216 businesses
You are #171 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

WildingLaw shows a very low health score on Google reviews, indicating a fragile online reputation. The most important findings relate to review volume and engagement: there are few reviews, and no responses have been posted yet. Addressing these two areas will build trust with potential clients while providing a basis for more accurate ratings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
WildingLaw
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch lawyers · 216 businesses
You are #174 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

WildingLaw's Google Maps health score is very low at 1.1/10, indicating limited visibility. The strongest opportunities lie in keeping up momentum on broader maps queries and improving local results in the Burnside borough. Top keywords show the business ranking for terms like barrister in burnside, lawyer in burnside and law firm in burnside.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barrister
1Seen in 1 search across Christchurch, top three in none
1
Burnside Law Centre4.3 ★ (3) · Legal services
2
Cruickshank Pryde5.0 ★ (2) · Legal services
3
Hill Lee & Scott4.4 ★ (27) · Legal services
4
KT Law Kannangara Thomson4.7 ★ (120) · Legal services
↓
WildingLaw2Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #195 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

WildingLaw shows an average presence across social platforms with a health score of 5.3 out of 10 in the Citations & Social Presence cohort. The most notable finding is a very high trust Facebook profile, indicating strong local credibility. Key opportunities exist on Instagram, TikTok, Neighbourly, Yellow Directory and LinkedIn to broaden reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/wilding-law-burnside) found via: Google search results.
  • ✓
    Find A Lawyer FirmWe can see your Find A Lawyer Firm listing (https://findalawyer.co.nz/wilding-law) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Gwildinglaw burnside
AllImagesMapsNews
ChristchurchLawyerwilding-lawWildingLaw | ChristchurchLawyer
White Pageswilding-law-burnsideWildingLaw | White Pages✓
Find A Lawyer Firmwilding-lawWildingLaw | Find A Lawyer Firm✓
FacebookWilding-Law-100068575329083WildingLaw | Facebook✓
Infobelj_co_legalFound through search, not linked from anything you own
ServiceFinderBurnside-Law-Centre-187432Found through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch lawyers · 216 businesses
You are #58 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokChristchurchLawyerWhite PagesFind A Lawyer FirmYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
facebook
people3
1 followers 2
David Wilding brings his expertise in rural, commercial, trusts and residential legal-work and offers a personal, flexible and friendly service.
FollowMessage
🌐 wildinglaw.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #100 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

WildingLaw's on-page health is low overall, with a 2.7/10 health score, indicating significant optimisation work needed for the homepage. The most important finding is the absence of a meta description, along with suboptimal title tag length. Strengths include a fast load time under 3 seconds and the absence of frames, but opportunities remain to improve favicon presence and content length to meet 1024+ character recommendations.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒wildinglaw.co.nz✓
✓Page load speed
✓Page file size
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

WildingLaw's website traffic health is below average, scoring 3.0 out of 10. The strongest signal is organic traffic value, which sits above the 25th percentile; but paid channels show little activity. Immediate attention should focus on starting targeted paid campaigns to establish spend, and continuing SEO fundamentals to sustain organic gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
WildingLawNot in these results
31About 2 visits a month from search, across 3 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #149 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

WildingLaw has no published opening-hours data, so temporal alignment with local demand cannot be confirmed. Because hours are missing, there are no identified periods of strong alignment; peak search windows in Christchurch may be unserved. This represents a missed opportunity to capture searches during busy weekday hours. Adding and testing realistic weekday and limited evening or Saturday hours would clarify demand and improve availability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.0Room to grow
What customers seeWhere you rank
9:41
WildingLaw
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Wednesday · Burnside
8a9a10a11a12p1p2p3p4p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch lawyers · 216 businesses
You are #174 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#177of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #177 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for