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Williams Accountants

Accountant · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Williams Accountants

Accountant · Sydenham, Christchurch

Where you stand#160of 245 accountants
Overall health3.5/10across the eight areas

Going well

07Google search and traffic6.6

Where we can help

05Facebook page4.702Reviews4.104Listings and social3.903Map positions3.808Opening hours2.901Google listing1.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Williams Accountants is an accounting practice based in Sydenham, Christchurch that provides bookkeeping, compliance and tax-related support for local clients. The firm serves small businesses and individuals in the Christchurch area, offering practical day-to-day accounting assistance and end-of-year reporting. Its location in Sydenham makes it accessible to inner-city and suburban clients seeking local financial services.

Williams Accountants is an accounting practice located in Sydenham, Christchurch. The firm operates in the local area and serves Christchurch clients with professional accounting services and administrative support for financial records and compliance.

The practice provides standard accounting services appropriate for small businesses and individuals, including bookkeeping, tax compliance and preparation of financial statements. Work focuses on routine accounting tasks and meeting statutory obligations for clients in the Christchurch area.

Clients who use Williams Accountants engage the firm for ongoing bookkeeping and periodic reporting, as well as for guidance on tax filings and compliance matters. The practice aims to deliver practical financial administration and to keep clients' accounts and returns up to date.

Williams Accountants is positioned as a local Sydenham provider of accounting and tax services for inner-city and suburban clients in Christchurch. Its focus on everyday accounting and compliance makes it a straightforward choice for customers seeking a neighbourhood accountant with local availability.

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01Google listingMarketbase business report

Your Google listing

Williams Accountants shows a low overall health on its Google listing, indicating a need for significant updates. Key positives include a proper listing title, phone number, full address and a main image, which support basic visibility. Critical gaps remain: listing is unclaimed, lacks a website link, lacks a descriptive summary, and has few photos, limiting engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Williams Accountants
Williams Accountants1✓
Own this business?
0.0 ★★★★★ (0)
Accountant · Sydenham
Open 6 days ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch accountants · 245 businesses
You are #210 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Williams Accountants in Sydenham, Christchurch shows below-average health on Google reviews, with a 3.0/10 health score. The main findings indicate a lack of reviews, no owner responses to existing reviews, and an unsettled star rating as customers see an unclear rating. Addressing these gaps will help build trust and attract local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Williams Accountants
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Williams Accountants shows a below-average health score for Google Maps at 3.8/10, indicating limited visibility. The strongest signal comes from ranking well for key local terms in Sydenham, with positions around 4-10. The top opportunity lies in reinforcing aggregate Maps visibility while expanding the borough presence to mid-level standing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
tax preparation service
1Seen in 6 searches across Christchurch, top three in none
1
Accounting Solutions Ltd5.0 ★ (20) · Accountant
2
SBA Small Business Accounting Sydenham4.0 ★ (4) · Accountant
3
Tax Matters Limited4.9 ★ (84) · Accountant
4
Canterbury Accountants5.0 ★ (6) · Accountant
↓
Williams Accountants2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #152 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Williams Accountants shows a below-average health score for social presence, with room for improvement across multiple platforms. The most significant finding is the complete lack of an active Instagram and TikTok presence, plus incomplete TikTok and GrabOne listings, which limits discoverability among local clients. A moderate trust score is observed on the existing Facebook profile.

Strengths

  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/williams-accountants-sydenham) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Gwilliams accountants sydenham
AllImagesMapsNews
OpenLocallywilliams-accountants-sydenhamWilliams Accountants | OpenLocally✓
FacebookWilliams-Chartered-Accountants-Limited-61551456197074Williams Accountants | Facebook2
LinkedInwilliams-chartered-accountantsWilliams Accountants | LinkedIn
InstagramNo account found1
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #150 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
people3
4 followers 2
Chartered Accountants providing accounting services and tax advice to medium and small businesses.
FollowMessage
🌐 williamsaccountants.co.nz✓
☎ +64 9-262 2552✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #131 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Williams Accountants shows an above-average on-page SEO health for its Christchurch homepage, with a 5.8/10 overall. Strengths include a valid favicon, small page size, an SEO-friendly URL, a strong title tag, and HTTPS security. The most notable findings are the missing meta description and lack of an H1 tag, which limit click-through and clear content signalling to search engines.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒williamsaccountants.co.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Williams Accountants shows a healthy website traffic picture with a 7.3/10 health score, indicating solid performance relative to local peers. Key findings include mid-range organic traffic value and percentile-based rankings, while paid activity remains undeveloped. Focus areas are starting small paid campaigns and maintaining momentum in organic growth through content and technical improvements.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.6Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Williams AccountantsNot in these results
3About 28 visits a month from search, across 38 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #83 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Williams Accountants has partial alignment: many Thursday mid-morning and afternoon hours match strong local demand, but several weekday and weekend peak times are missed. The practice is open 85 hours weekly with 45 well-aligned peak hours, 42 missed high-demand hours and 9 low-demand open hours. Adjusting a few afternoon and early-morning slots could improve commercial efficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.9Room to grow
What customers seeWhere you rank
9:41
Williams Accountants
OverviewReviewsPhotosAbout
Hours 1
Monday8:30pm-12am
Tuesday12am-5pm, 8:30pm-12am
Wednesday12am-5pm, 8:30pm-12am
Thursday12am-5pm, 8:30pm-12am
Friday12am-5pm, 8:30pm-12am
Saturday12am-5pm
SundayClosed
Popular times Sunday · Sydenham
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Sydenham look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #174 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#160of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #160 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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