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Williams McKenzie

Law firm · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Williams McKenzie

Law firm · Rangiora North East, Christchurch

Where you stand#16of 216 lawyers
Overall health9.3/10across the eight areas

Going well

08Opening hours9.402Reviews8.805Facebook page8.703Map positions8.304Listings and social8.007Google search and traffic7.001Google listing6.9

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Williams McKenzie is a Rangiora law firm and notary public serving North Canterbury. The team offers a broad range of legal services including property, commercial, family, employment, litigation and private client work. Clients commonly describe staff as friendly, approachable and efficient. The firm highlights community connections and a focus on practical, cost-conscious advice for local individuals and businesses.

Williams McKenzie is a law firm and notary public based in Rangiora, serving North Canterbury. The practice presents itself as locally connected and provides legal services to individuals and businesses across the region.

The firm lists core areas of work that include property, commercial, family, employment, litigation and private client matters. The team describes its approach as practical and cost-effective and notes a wide-ranging understanding across common legal areas so it can assist with everyday legal needs and transactions.

Clients in reviews commonly report that staff are friendly, approachable and readily available. Feedback highlights efficient handling, clear communication and a personable manner; several reviewers mentioned positive experiences with property purchases and with practitioners who guided them through difficult procedures while keeping costs and clarity in mind.

Locally, Williams McKenzie positions itself as a community-rooted legal practice that provides broad legal cover for typical matters faced by North Canterbury residents and small businesses. The combination of everyday legal services, an emphasis on practical advice, and staff described as attentive and efficient are the features that distinguish the firm within its Rangiora catchment.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Williams McKenzie shows an above-average health score of 6.5 out of 10 for the Google Business Listing, indicating a solid profile with room to improve. The strongest achievements include a claimed listing, an active open status, a visible phone number, a website link, and a listing title. The main opportunity focuses on refining the listing description to move out of the bottom quartile.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 5 of them.
6.9Good
What customers seeWhere you rank
9:41
Tiles © Esri
Williams McKenzie
Williams McKenzie✓✓
4.7 ★★★★★ (63)
Law firm · Rangiora North East2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Lawyers and Notary Public

1
Google listingChristchurch lawyers · 216 businesses
You are #68 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Williams McKenzie shows a very high health score on Google reviews, indicating strong overall performance. The top opportunities to improve focus on responding to reviews to boost trust, while maintaining solid star ratings and listing confidence. Maintaining the current momentum and pushing for higher review counts can help edge toward the top performance brackets.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.8Strong
What customers seeWhere you rank
9:41
Williams McKenzie
OverviewReviewsPhotosAbout
4.7★★★★★63 reviews
5
4
3
2
12
efficient 5home purchase 4communication 4understanding 4kind staff 3easy to deal with 3
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #27 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Williams McKenzie shows strong Maps search health with an 8.5/10 overall health score, indicating solid visibility. The business ranks well in its borough and city-wide searches, supported by top positions for multiple bankruptcy and civil law keywords in Rangiora. The main takeaway is continued solid presence with notable strengths in borough-specific visibility and keyword dominance.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
8.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
civil law attorney
1Top three for "civil law attorney" in 7 suburbs, seen in 7
1
Williams McKenzie✓4.7 ★ (63) · Law firm
2
Katherine Wilmott Legal Limited Rangiora5.0 ★ (6) · Law firm
3
Conway Lane Law4.8 ★ (30) · Law firm
4
Helmores Lawyers4.3 ★ (50) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #38 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Williams McKenzie shows strong health (8.1/10) in the social presence mix, indicating good trust signals from existing profiles. The most notable findings are outstanding Facebook presence and active LinkedIn and Neighbourly listings. Opportunities focus on extending reach with Instagram and TikTok profiles, plus ensuring directory listings on TikTok, GrabOne and Neighbourly are complete and current.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/williams-mckenzie) found via: Google search results.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/williams-mckenzie) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gwilliams mckenzie rangiora north east
AllImagesMapsNews
LinkedInwilliams-mckenzieWilliams McKenzie | LinkedIn✓
Neighbourlywilliams-mckenzieWilliams McKenzie | Neighbourly✓
Lawzana Lawyerwilliams-mckenzieWilliams McKenzie | Lawzana Lawyer
StarOfService Prowilliams-mckenzieWilliams McKenzie | StarOfService Pro
Find A Lawyer Firmwilliams-mckenzieWilliams McKenzie | Find A Lawyer Firm
Facebookwilliamsmckenzie.co.nzWilliams McKenzie | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #43 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInNeighbourlyLawzana LawyerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
8.7Strong
What customers seeWhere you rank
9:41
facebook
williamsmckenzie.co.nz✓
428 followers 1
We offer professional legal advice in a friendly environment. All of our lawyers live locally so we know the local issues and work together with other local organisations to achieve the best results...3
FollowMessage
★ 4 reviews · recommended 2
🌐 williamsmckenzie.co.nz✓
☎ +64 3-313 7086✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #29 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Williams McKenzie shows an above-average on-page SEO health with a 5.9/10 score. The strongest wins are a valid favicon, a secure HTTPS setup, and an SEO-friendly URL, which help credibility and crawlability. Main opportunities include improving the meta description length, boosting the on-page SEO score, and addressing render-blocking resources and load speed to reduce page time and bounce.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒williamsmckenzie.co.nz✓✓
✓Favicon
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Williams McKenzie shows an above-average website traffic health score of 5.9/10. The most notable findings are that paid traffic is not yet measurable and paid spend is unclear, while organic rankings are solid and organic traffic value sits in the 50-75% range. Focus on small, targeted paid campaigns and steady organic momentum to lift overall performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.0Good
What customers seeWhere you rank
9:41
Glawyer rangiora north east
AllMapsImagesShopping
321No ads from you on any search
www.williamsmckenzie.co.nzWilliams McKenzie Lawyers Rangiora | Home

We have a thorough understanding across a wide range of legal areas. Situated in North Canterbury, our clients enjoy sound advice from local people. Read more

www.conwaylaw.co.nzConway Lane Law | North Canterbury's Trusted Legal Team
About 674 visits a month from search, across 22 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #66 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Williams McKenzie's published hours show solid alignment with midweek lunchtime and late-morning demand, especially Tuesday and Thursday midday peaks, but they miss several weekend and early-morning search peaks. The firm is open during top local demand windows on Tuesday 12-1pm, Wednesday 12pm and Thursday 10-11am, yet closed during Saturday morning, Sunday early afternoon and Friday 8am spikes - practical adjustments could capture more local enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Williams McKenzie
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#16of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #16 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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