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Willie Leota

Mortgage broker · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Willie Leota

Mortgage broker · Riccarton, Christchurch

Where you stand#54of 123 mortgage brokers
Overall health5.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Willie Leota is a mortgage broker based in Riccarton, Christchurch, also serving Rolleston. With over 16 years' experience, he provides personalised mortgage advice for first-home buyers, refinancing and investment properties. He focuses on clear, human guidance through the lending process and access to New Zealand's major lenders, with service presented as having no direct cost to clients.

Willie Leota is a mortgage broker operating from Riccarton in Christchurch and also serving Rolleston. He brings over 16 years' experience helping clients through different stages of the property journey, from first-home purchases to investment lending and refinancing.

Services centre on personalised mortgage advice tailored to each client's financial situation. Offerings described on the website include support for first-home buyers with deposits and pre-approval, mortgage refinancing to pursue better rates or structures, and assistance with investment property lending. The practice notes access to New Zealand's major lenders and states there is no direct cost to clients.

Customer feedback highlights a consistent experience of clear communication, availability and practical help through the lending process. Reviews describe interactions as knowledgeable, kind and enthusiastic, with clients reporting the broker made the process feel straightforward and helped them secure suitable options. Several clients note guidance on budgeting and longer-term mortgage planning.

Locally, the service combines a Christchurch base in Riccarton with coverage into nearby Rolleston, an emphasis on personalised, hands-on support and connections to major lenders. That local presence and the focus on guiding first-home buyers, investors and those seeking refinancing are presented as the key practical features distinguishing Willie Leota's mortgage advisory offering in the area.

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01Google listingMarketbase business report

Your Google listing

Willie Leota's Google Business Listing shows solid basic setup and an above-average health score of 6.2/10. The listing clearly lists a phone number, website link, claimed status, title and open-for-business status, which supports easy customer contact and credible presence. Key opportunities focus on description and photos to push toward the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
5.7Room to grow
9:41
Tiles © Esri
3
Willie Leota✓✓
5.0 ★★★★★ (68)
Mortgage broker · Riccarton2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Willie Leota offers expert mortgage advice services in both Christchurch and Rolleston. He is passionate about making clients homeownership dreams a reality! With over 16 years experience, Willie provides personalised solutions tailored to each client's unique financial needs. Whether it's acquiring a first home or investing in additional properties, Willie commits to guiding clients towards financial confidence and successful homeownership. Get in touch today!

1
Google listingChristchurch mortgage brokers · 123 businesses
You are #53 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Willie Leota shows a strong overall health score for Google Business reviews, with a Very High health rating of 8.6 out of 10. The business has a top 10% star rating and solid engagement, reflected in a high performance relative to peers. The remaining opportunity areas relate to volume and response rate, which are already above median but can improve further.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.2Strong
9:41
Willie Leota
OverviewReviewsPhotosAbout
5.0★★★★★68 reviews 3
5
4
3
2
1✓
first home buyers 6helpfulness 5swift replies 4securing a loan 3responsive staff 3reliable 3
1How far your rating and your review count together can be trusted
K
Kyle B.★★★★★ · 4 months ago

Was amazing to work with. Made the process very easy for me and my partner. Couldn’t be more grateful for his help during this time

Response from the owner2

Thank you so much Kyle!! It was a pleasure helping you both into your first home 🙌🏽

J
Jackie F.★★★★★ · 7 months ago

Willie is very knowledgeable and helpful when it comes to organising your mortgage for you. He gave us a range of options to help us with future budgeting so that we will be mortgage free sooner. Willie is friendly and listens to what you...

Response from the owner

Thanks Jackie & the Freeman family. It was such a pleasure to help you, and assist Laura into her first home. I hope she settles quickly into her new home and enjoys home ownership!

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #23 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Willie Leota shows a healthy Google Maps presence with an overall health score of 7.7 out of 10. This indicates solid visibility and reliable exposure for key local searches. The top opportunities focus on expanding presence across multiple local suburbs and maintaining momentum in the business's borough. Strong rankings for core finance and mortgage broker keywords support interest from local clients in Riccarton and surrounding areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.8Strong
9:41
1234Tiles © Esri
2Top three for "mortgage broker" in 1 suburb, seen in 29
1
Canterbury Home Loans5.0 ★ (127) · Mortgage broker
2
RPV Financial Services5.0 ★ (58) · Mortgage broker
3
Willie Leota15.0 ★ (68) · Mortgage broker
4
Better Choice Home Loans5.0 ★ (229) · Mortgage broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #16 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Willie Leota shows a below-average overall health score for social and directory presence, with room to strengthen multiple channels. The strongest completed asset is a high-quality Facebook profile, plus an accurate LinkedIn listing, supporting credibility with customers. Key opportunities focus on activating Instagram, TikTok, LinkedIn Company, GrabOne, and Neighbourly, to broaden visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/willieleota) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
3.9Room to grow
9:41
Gwillie leota riccarton
AllImagesMapsNews
FacebookwillieleotaofethosmortgagesWillie Leota | Facebook✓
LinkedInwillieleotaWillie Leota | LinkedIn✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #76 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
5.5Room to grow
9:41
facebook
willieleotaofethosmortgages✓
697 followers 1
With 17+ years as a mortgage adviser and banker, I’ve guided hundreds through the home buying process, making it as smooth and stress-free as possible! Book an appointment here https://ethosmortgages....
FollowMessage
★ 9 reviews · recommended 3
🌐 ethosmortgages.co.nz✓
☎ +64 21 155 9615✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #56 for your Facebook page
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06Your websiteMarketbase business report

Your website

Willie Leota's on-page health is 2.8 out of 10, indicating a low baseline for search visibility. The most impactful findings are missing a Title Tag and Meta Description on the homepage, which limits click-through and relevance, and favicon absence. Strengths include a valid H1 tag, no frames, fast load time under 3 seconds, a relevant title tag, and HTTPS-only resources that support trust.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
  • 3
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒ethosmortgages.co.nz✓
✓Page load speed
✓Page file size
1Meta description
2Page title
3Separate sites linking to you
Your websiteChristchurch mortgage brokers · 123 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Willie Leota's website shows a below-average health score for website traffic, indicating room for improvement in paid and organic visibility. The most important findings are the lack of measurable paid traffic and spend, and the presence of some organic value and traffic above the bottom quartile. Targeted paid campaigns and ongoing SEO refinements are advised.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.3Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Willie LeotaNot in these results
31About 7 visits a month from search, across 4 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #70 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Willie Leota's temporal fit with local demand is unclear. The published hours cannot be matched to Christchurch search patterns because city-level popularity data is not available, leaving a health score of 4.7/10. This suggests there may be misalignment with client demand; a quick review of actual enquiry times and trial changes to hours or appointment availability would clarify commercial impact.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Willie Leota
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#54of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #54 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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