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Willow Nail & Beauty Studio

Beauty salon · Brookhaven-Ferrymead, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Willow Nail & Beauty Studio

Beauty salon · Brookhaven-Ferrymead, Christchurch

Where you stand#426of 570 beauty businesses
Overall health2.5/10across the eight areas

Going well

01Google listing9.303Map positions6.708Opening hours6.1

Where we can help

05Facebook page3.802Reviews1.904Listings and social0.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Willow Nail & Beauty Studio is a professional nail salon in Ferrymead, Christchurch, specialising in Bio Sculpture gel nails, structured overlays and detailed nail art. The salon focuses on long-lasting, non-damaging nail solutions that support natural nail strength, and offers a one-on-one experience in a clean, modern and welcoming space for clients seeking both beauty and nail health.

Willow Nail & Beauty Studio is a professional nail salon located in Ferrymead, Christchurch. Formerly known as Nailed by René, the studio provides nail and beauty services in a clean, modern space designed for one-on-one appointments.

The salon specialises in Bio Sculpture gel services, including gel overlays, natural nail strengthening, detailed nail art and gel removals. Services are tailored to clients' lifestyles, with options ranging from soft, natural finishes to bold custom designs, and a stated focus on long-lasting, non-damaging solutions.

Customers note a warm, welcoming atmosphere at the studio and describe feeling relaxed during appointments. Reviews highlight personalised attention and results that meet client expectations, with an emphasis on both aesthetic outcome and nail health.

Locally, Willow Nail & Beauty Studio presents as a dedicated nail specialist in Ferrymead offering focused, health-minded gel services. The combination of Bio Sculpture products, tailored treatments and a calm, one-on-one appointment style distinguishes the studio for clients prioritising careful application and nail maintenance.

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01Google listingMarketbase business report

Your Google listing

Willow Nail & Beauty Studio shows a very healthy Google Business Listing with a 9.6/10 health score. Key strengths include the listing being claimed, an active open-for-business status, a website link, and a visible phone number, which support accessible customer contact. The opportunity identified is to maintain or improve listing photos to support higher rankings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 5 of them.
9.3Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Willow Nail & Beauty Studio
2
Willow Nail & Beauty Studio✓✓
5.0 ★★★★★ (1)
Beauty salon · Brookhaven-Ferrymead1
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Formarly known as Nailed by René, Willow Beauty Studio is a professional nail salon based in Ferrymead, Sumner, specialising in high-quality gel nails, structured overlays, and detailed nail art. Designed for clients who value both beauty and nail health, the salon offers a premium, one-on-one experience in a clean, modern and welcoming space. Working with the globally trusted Bio Sculpture gel system, Willow Beauty Studio focuses on long-lasting, non-damaging nail solutions that support natural nail growth and strength. Every service is tailored to suit your lifestyle, whether you prefer soft, natural finishes or bold, custom nail designs. Services include gel overlays, natural nail strengthening, detailed nail art, and gel removals.

Google listingChristchurch beauty · 570 businesses
You are #39 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Willow Nail & Beauty Studio shows a low overall health score of 1.5 out of 10, indicating significant room for improvement in Google review performance. The business has a strong star rating in the top 10% for satisfaction, which is a solid strength. A key opportunity is to start replying to reviews to boost trust and engagement, while continuing to grow total review counts.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Willow Nail & Beauty Studio
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #464 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Willow Nail & Beauty Studio shows an above-average health in Google Maps search with a health score of 6.8 out of 10. The business performs well for several top keywords and has a strong position in its borough, indicating solid local visibility. The key opportunity is to grow aggregate visibility across multiple suburbs while continuing to improve borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
6.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
2Top three for "beautician" in 4 suburbs, seen in 6
1
Willow Nail & Beauty Studio15.0 ★ (1) · Beauty salon
2
House of Nails Ferrymead5.0 ★ (100) · Beauty salon
3
BeStar Nails Spa5.0 ★ (39) · Beauty salon
4
Glowing Beauty5.0 ★ (6) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #190 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Willow Nail & Beauty Studio presents a very low health signal for citations and social presence, at 0.2/10. The strongest finding is a verified Facebook profile with high trust, while other platforms like Instagram, TikTok and Fresha are missing or inactive. This limits local visibility and trust signals among potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
14 checks on your listings and social. You're seeing 3 of them.
0.7Room to grow
What customers seeWhere you rank
9:41
Gwillow nail & beauty studio brookhaven-ferrymead
AllImagesMapsNews
Facebook61561964765475Willow Nail & Beauty Studio | Facebook3
Freshalp/en/bt/nail-salons/in/nz-christchurch/ferrymeadWillow Nail & Beauty Studio | Fresha
InstagramNo account found1
TiktokNo account found2
YellowNo listing found
Listings and socialChristchurch beauty · 570 businesses
You are #532 for listings and social
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GoogleFacebookInstagramTikTokFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
people3
88 followers 2
Certified Bio Sculpture nail tech specializing in premium products and stunning nail art. I blend quality with creativity to give you flawless, long-lasting nails every time.
FollowMessage
🌐 willownailandbeauty.co.nz✓
☎ +64 27 338 5081✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #354 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Willow Nail & Beauty StudioNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Willow Nail & Beauty Studio's opening hours partly match local demand: several weekday and Saturday slots align with strong search activity, while multiple popular weekend and evening hours are missed. Total weekly open hours hit key peaks but leave gaps on Saturday afternoons and Thursday evenings. No open hours fall in low-demand windows, suggesting hours are focused but could be tuned to capture missed demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.1Good
What customers seeWhere you rank
9:41
Willow Nail & Beauty Studio
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-6pm
Tuesday9:30am-5:30pm
Wednesday9:30am-6pm
Thursday9:30am-6pm
Friday9:30am-2pm
Saturday10am-2pm
Sunday10am-12:30pm
Opening hoursChristchurch beauty · 570 businesses
You are #224 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#426of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #426 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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