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Windsor House

Aged care · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 70 Christchurch rest homes & nursing care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch rest homes & nursing care · 70 businesses
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Executive summaryExclusive Marketbase business report

Windsor House

Aged care · Shirley, Christchurch

Where you stand#55of 70 rest homes & nursing care businesses
Overall health2.2/10across the eight areas

Going well

03Map positions7.7

Where we can help

04Listings and social5.702Reviews4.805Facebook page3.907Google search and traffic3.808Opening hours2.001Google listing1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Windsor House is a not-for-profit retirement village and residential care provider in Shirley, Christchurch. Located at 1 Horseshoe Lake Road, it offers independent living, residential care and dementia support in a village setting run by a Board of Trustees as a charitable trust. Staff-led care and respite options are part of its services.

Windsor House is a not-for-profit retirement village and residential care provider located at 1 Horseshoe Lake Road, Shirley, Christchurch. It operates under a Board of Trustees as a Charitable Trust and presents itself as an independent place for residents to call home.

Services include independent retirement living, residential care and specific dementia care, with village living options and respite stays. Information on the website references retirement living and residential care living as the core offerings and indicates support for residents through their retirement years.

Customer reviews highlight staff who provide compassionate, respectful care, including for people with dementia. Review themes mention attentive staff, clean and tidy facilities, pleasant rooms and positive experiences with respite and residential stays. Overall ratings indicate a high level of satisfaction among reviewers who have described caring and kind service.

Windsor House is distinguished locally by its charitable, trustee-run structure combined with a mix of independent and supported living options at a central Shirley address. The combination of residential, dementia and respite services, together with reviewer comments about caring staff and well-kept premises, describes a local care option aimed at supporting residents and their families.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Windsor House's Google Business Listing shows a low health score, indicating significant gaps in profile completeness. The listing has strong basics like a title, website link, phone number, full address and a main image, but lacks claimed status, an updated Open-for-Business status, a meaningful description, and multiple photos or a logo. Addressing these areas will improve credibility and visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Windsor House
3
Windsor House1✓
Own this business?
4.7 ★★★★★ (11)
Aged care · Shirley
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch rest homes & nursing care · 70 businesses
You are #61 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Windsor House shows mixed Google review signals with an overall health score of 5.7 out of 10, indicating average performance relative to local peers. The strongest point is a high star rating and a solid reputation, while the main gaps lie in engagement and review activity. Focused responses to reviews could help convert satisfaction into reputation and trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Windsor House
OverviewReviewsPhotosAbout
4.7★★★★★11 reviews 3
5
4
3
2
1
2How far your rating and your review count together can be trusted
Google reviewsChristchurch rest homes & nursing care · 70 businesses
You are #37 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Windsor House shows a very high overall health score and strong Google Maps visibility, supported by top rankings for multiple key queries in Shirley and nearby areas. The top finding is leadership in assisted living and retirement keywords within the suburb, indicating solid local demand alignment. The borough score also sits near the median, with room to extend reach further afield.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
assisted living facility
2Top three for "assisted living facility" in 7 suburbs, seen in 35
1
Windsor House14.7 ★ (11) · Aged care
2
Palm Grove Care Centre and Village Shirley4.3 ★ (7) · Aged care
3
The Village Palms - Metlifecare Retirement Village4.5 ★ (49) · Aged care
4
Lakewood Rest Home4.5 ★ (11) · Aged care
Map positionsChristchurch rest homes & nursing care · 70 businesses
You are #17 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Windsor House shows an above-average health score for online presence, with solid Facebook activity and trust signals. Key strengths include a highly trusted Facebook profile that reinforces community credibility. Current focus should be on maintaining engagement and branding consistency while addressing gaps in other platforms to broaden reach among potential customers and stakeholders.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Aged Advisor ListingWe can see your Aged Advisor Listing listing (https://agedadvisor.nz/Windsor-House-Rest-Home-And-Hospital-Shirley-Christchurch) found via: Google search results.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/windsorcare) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Gwindsor house shirley
AllImagesMapsNews
Facebook100063934728655Windsor House | Facebook✓
Aged AdvisorWindsor-House-Rest-Home-And-Hospital-Shirley-ChristchurchWindsor House | Aged Advisor✓
HealthpointwindsorcareWindsor House | Healthpoint✓
Eldernet Providerwindsorcare-villageWindsor House | Eldernet Provider
Village GuidewindsorcareFound through search, not linked from anything you own
Healthpagesrest-homes-hospitals-windsorcareFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch rest homes & nursing care · 70 businesses
You are #31 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokAged AdvisorHealthpointEldernet ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
facebook
people2
197 followers 1
WINDSORCARE is a not for profit Charitable Trust providing aged care accommodation and services to those aged 65-plus. From independent living 2-bedroom cottages to rest home care, hospital and demen...
FollowMessage
★ 2 reviews · recommended 3
🌐 windsorcare.co.nz✓
☎ +64 3-385 3179✓
PostsAboutPhotosReviews
Facebook pageChristchurch rest homes & nursing care · 70 businesses
You are #43 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Windsor House shows an above-average on-page SEO health score of 6.6/10 for the homepage, indicating solid fundamentals with room for optimisation. Key strengths include a well-tuned title tag (50-60 chars), a valid favicon, absence of frames, fast load times, and a relevant meta description. The top opportunity is refining the meta description length while maintaining relevance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠windsorcare.co.nz✓
✓Page title
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch rest homes & nursing care · 70 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Windsor House's Website Traffic overview shows a below-average health score for site traffic and keyword footprint, with room to improve paid traffic activity and visibility. Notable strengths include organic traffic value being above the 25th percentile, while paid traffic is currently minimal. Focus areas include starting targeted paid campaigns and expanding organic content to strengthen search presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Grest home shirley
AllMapsImagesShopping
32No ads from you on any search
www.metlifecare.co.nzThe Village Palms Retirement Homes Christchurch
www.eldernet.co.nzResidential Care - Palm Grove Rest Home and Village
www.windsorcare.co.nzWindsorcare | Discover Quality Retirement Living Today

1 Horseshoe Lake Road, Shirley, Christchurch | 03 385 3179 ... WINDSORCARE has 40 individual hospital, and 20 rest home level beds dedicated to Residential Care. Read more

www.eldernet.co.nzThe Village Palms- Care Home - Christchurch
1About 806 visits a month from search, across 127 searches
Google search and trafficChristchurch rest homes & nursing care · 70 businesses
You are #44 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Windsor House has no published opening hours, so temporal alignment with local demand cannot be directly measured. City-level demand patterns exist for aged-care and retirement services, but without recorded hours it is not possible to point to specific hours that match high-demand windows or to identify when the service is closed during popular search times. Adding hours will allow concrete alignment analysis.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.0Room to grow
What customers seeWhere you rank
9:41
Windsor House
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Friday · Shirley
8a9a10a11a12p1p2p3p4p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch rest homes & nursing care · 70 businesses
You are #56 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#55of 70 Christchurch rest homes & nursing care businesses
9:41
Christchurch rest homes & nursing careOverall · 70 businesses
You are #55 overall
Open my free 7 days →
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