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Wink Beauty by Bianca

Beauty salon · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Wink Beauty by Bianca

Beauty salon · Waltham, Christchurch

Where you stand#499of 570 beauty businesses
Overall health1.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Wink Beauty by Bianca is a home-based beauty studio in Waltham, Christchurch, run by qualified therapist Bianca Hudson. She offers professional, affordable treatments from a private beauty room, specialising in brow and lash enhancements, full body waxing and skin transformation services for local clients seeking personalised care.

Wink Beauty by Bianca is a home-based beauty studio located in Waltham, Christchurch. Bianca Hudson is a qualified beauty and spa therapist who runs treatments from a private room in her home, serving local clients in and around the suburb.

Services at Wink Beauty by Bianca focus on brow and lash enhancements, full body waxing and skin transformations. The practice emphasises practical, hands-on treatments delivered by a trained therapist, with options that address brow shaping, lash tinting or lift, waxing for different body areas, and tailored skin care approaches.

Clients can expect professional and affordable treatments in a home beauty setting. The studio presents as a private, small-scale space where appointments are provided by a single therapist, which supports continuity of care. Bianca describes the offering as approachable and designed for clients who prefer a quieter, personalised salon experience rather than a busy commercial environment.

Wink Beauty by Bianca is distinguished locally by its home-based format, the therapist's formal qualification, and a clear focus on brow, lash, waxing and skin work. For people in Waltham and neighbouring Christchurch suburbs who prefer one-on-one attention from a qualified practitioner in a compact, comfortable setting, Wink Beauty provides a straightforward local option.

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01Google listingMarketbase business report

Your Google listing

Wink Beauty by Bianca shows solid Google Business Listing health with verified ownership and contact details, but the health score sits at 4.8/10. The most important findings are the completed listing elements (phone, website link, claimed status) and progress on photos and description, though a logo is still missing and the description could be stronger.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.1Room to grow
9:41
Tiles © Esri
3
Wink Beauty by Bianca✓✓
0.0 ★★★★★ (0)
Beauty salon · Waltham
Open 3 days · late Mon and Tue ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bianca Hudson is a qualified Beauty & Spa Therapist in Christchurch, New Zealand. Bianca offers professional and affordable treatments from her home beauty room. Wink Beauty offers brow and lash enhancements, full body waxing and skin transformations.

2
Google listingChristchurch beauty · 570 businesses
You are #334 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Wink Beauty by Bianca shows a very low health score on Google reviews, indicating significant room for improvement in overall rating, review volume and engagement. The two most impactful findings are the absence of any customer responses to reviews and the lack of established star rating, which together may deter new clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.2Room to grow
9:41
Wink Beauty by Bianca
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch beauty · 570 businesses
You are #502 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Wink Beauty by Bianca shows a low overall health on Google Maps at 2.1/10, indicating limited visibility. The strongest opportunity lies in existing top rankings for multiple brow and lash related terms in Waltham, suggesting focused improvement in local presence could lift overall results. Suburb-level visibility is minimal and needs sustained work.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.2Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
Natural Lash and Beauty Studio5.0 ★ (12) · Beauty salon
2
Choice Hair and Beauty4.8 ★ (42) · Beauty salon
3
Must Cut and Divine Curls3.7 ★ (3) · Beauty salon
4
Sharee's Cut and Colour Bar4.8 ★ (97) · Beauty salon
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Wink Beauty by Bianca2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #446 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Wink Beauty by Bianca shows moderate overall health in Citations & Social Presence with a 5.7/10. The strongest current asset is a very high-trust Facebook profile, supported by a complete Fresha listing. Key opportunity areas include boosting TikTok presence and GrabOne and Yellow Directory visibility to improve discoverability among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/wink_beauty_by_bianca) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
3.3Room to grow
9:41
Gwink beauty by bianca waltham
AllImagesMapsNews
Infobelwink_beauty_by_biancaWink Beauty by Bianca | Infobel✓
Instagramwink.dbeautyWink Beauty by Bianca | Instagram1
Freshawink-beauty-naas-naas-castle-buildings-friary-road-rh4avlsuWink Beauty by Bianca | Fresha
FacebookwinkbeautynzWink Beauty by Bianca | Facebook✓
Tiktok@beautybybianca91Wink Beauty by Bianca | Tiktok2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #382 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
4.9Room to grow
9:41
facebook
winkbeautynz✓
263 followers 2
BROWS | WAXING | SKIN TRANSFORMATIONS Stockist of Phi Cosmeceautical skin care3
FollowMessage
★ 1 reviews · recommended 1
🌐 fresha.com/book-now/wink-beauty-by-bianca-v4h3c5u4/services?lid=1529963&eid=3438638&share=true&pId=1452947
☎ +64 27 520 9812✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #293 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Wink Beauty by Bianca shows a low on-page SEO health score of 2.2 out of 10, indicating technical issues and room for baseline improvements. The top findings centre on missing meta description, missing title tag, and lack of a valid favicon, with additional notes about the page structure and potential frame usage. Addressing these will improve visibility and crawlability for local clients.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒winkbeauty.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Wink Beauty by Bianca shows a low overall health for website traffic, with room to improve both organic and paid visibility. The strongest immediate signal is that organic traffic value and top keyword presence are near zero, suggesting added content and on-page optimisation could drive rankings. Quick wins come from small paid campaigns aligned with local intent.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Wink Beauty by BiancaNot in these results3
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Wink Beauty by Bianca's opening hours partly match local demand: all 30 well-aligned peak hours fall midweek and Friday late morning, but 47 high-demand hours are missed. Strong matches occur on Tuesday 10-1pm and Tuesday/Friday 11am-12pm. Missed opportunities include Thursday late afternoon and Saturday early afternoon when customer searches are highest. No hours appear open during low-demand windows.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.6Room to grow
9:41
Wink Beauty by Bianca
OverviewReviewsPhotosAbout
Hours 1
Monday9am-8pm
Tuesday9am-8pm
WednesdayClosed
ThursdayClosed
Friday9am-4:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #480 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#499of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #499 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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