marketbaseExclusive Marketbase Report
Prepared for

WK Advisors and Accountants

Chartered accountant · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

WK Advisors and Accountants

Chartered accountant · Riccarton, Christchurch

Where you stand#5of 245 accountants
Overall health9.8/10across the eight areas

Going well

01Google listing9.804Listings and social9.807Google search and traffic9.002Reviews8.203Map positions7.605Facebook page6.4

Where we can help

08Opening hours4.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

WK Advisors and Accountants is a Christchurch accounting firm based in Riccarton that provides business advisory and accounting services across Canterbury. The team works with clients in hospitality, transport, real estate, construction and trades, and professional services, combining regional experience with a recently established local office close to a main arterial route for easy client access.

WK Advisors and Accountants is a Christchurch-based accounting and advisory firm operating from a recently opened office in Riccarton. The firm traces its origins to Blenheim in 1987 and has expanded services to serve a wider Canterbury audience while keeping a local Christchurch team focused on regional needs.

The Christchurch team offers accounting and business advisory services tailored to a range of industries. They state experience with clients in hospitality, transport, real estate, construction and trade, and professional service businesses, and describe their work as delivering practical and tailored financial guidance for those sectors.

Clients tend to report a professional approach and a team that keeps clients interests in focus while helping them achieve business goals. Review themes note professionalism and a supportive team environment, suggesting customers experience attentive service and practical advice when working with the WK Christchurch team.

Locally, WK Advisors and Accountants positions itself as a Canterbury partner with regional knowledge and an easily accessible Riccarton office. The combination of long-standing firm history, industry breadth, and a Christchurch-based team are presented as the features that distinguish their local offering.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

WK Advisors and Accountants shows a very high health on Google Business Listing, indicating complete and accurate core details and easy customer contact. The standout finding is that the listing is claimed, open-for-business status is shown, a website link and a phone number are present, and the listing title is visible. A steady photo strategy is underway, with photos being added to improve visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 4 of them.
9.8Strong
What customers seeWhere you rank
9:41
Tiles © Esri
WK Advisors and Accountants
1
WK Advisors and Accountants✓✓
5.0 ★★★★★ (5)
Chartered accountant · Riccarton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

WK Advisors and Accountants established itself in the Christchurch market over the last three years, recently moving into a new office in Riccarton, close to a central arterial route for ease of access for clients. The Christchurch WK team offers insightful and practical business advisory and accounting services to many industries, with experience working with clients in Hospitality, Transport, Real Estate, Construction and Trade to Professional Service businesses. WK originally opened in Blenheim in 1987, offering valuable accounting and business advisory services to businesses owners in various industries and they have been working towards providing WK’s innovative services and solutions to a larger audience within the Canterbury region

Google listingChristchurch accountants · 245 businesses
You are #7 for your Google listing
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

WK Advisors and Accountants shows strong Google review health with a high overall score and good review volume. The top achievement is a highly positive star rating placing the business in the top 10% for customer satisfaction. The main opportunity is improving engagement by replying to reviews, which would boost trust and perceived responsiveness among clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.2Strong
What customers seeWhere you rank
9:41
WK Advisors and Accountants
OverviewReviewsPhotosAbout
5.0★★★★★5 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #45 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

WK Advisors and Accountants shows a healthy Google Maps performance with a health score of 8.2 out of 10. Overall visibility is strong, and the suburb/borough score is in the top quartile, reflecting solid local presence. The top opportunities focus on maintaining growth across multiple local areas and pushing toward the top 10% by refining the Google Business Listing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
1Top three for "auditor" in 1 suburb, seen in 24
1
Sterling Accountants Limited5.0 ★ (5) · Chartered accountant
2
WK Advisors and Accountants25.0 ★ (5) · Chartered accountant
3
Chan and Associates5.0 ★ (1) · Chartered accountant
4
Rochdale Advisory Group5.0 ★ (1) · Chartered accountant
Map positionsChristchurch accountants · 245 businesses
You are #60 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

WK Advisors and Accountants shows a very high health score with strong social presence across key profiles. The most important findings are outstanding Instagram and Facebook profiles, which indicate active engagement and consistent branding, and accurate LinkedIn listings, which help reach more customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/wkadvisory) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
Gwk advisors and accountants riccarton
AllImagesMapsNews
LinkedInaaron-cassidy-61871716WK Advisors and Accountants | LinkedIn✓
FacebookWKadvisoryWK Advisors and Accountants | Facebook✓
InstagramwkadvisoryWK Advisors and Accountants | Instagram✓
OpenLocallywk-advisors-and-accountants-riccartonWK Advisors and Accountants | OpenLocally
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #5 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInOpenLocallyYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
6.4Good
What customers seeWhere you rank
9:41
facebook
WKadvisory✓
1.4K followers ✓
Business Advisors and Chartered Accountants - www.wk.co.nz2
FollowMessage
★ 1 reviews · recommended 1
🌐 wk.co.nz✓
☎ +64 3-578 0180
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #88 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

WK Advisors and Accountants shows solid on-page fundamentals with an above-average health score of 6.8 out of 10. Strengths include a valid favicon, compact page size, adequate text content, an SEO-friendly URL, and a relevant title tag. The notable opportunities focus on improving the on-page score, refining the title tag length, nudging the meta description into the ideal zone, removing frames, and speeding up page load times.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Separate sites linking to youMore separate websites link to you than most of this market, so search engines see a wide spread of independent sites vouching for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒wk.co.nz✓✓
✓The shape of your link profile
1On-page score
2Page title
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

WK Advisors and Accountants shows a very healthy website traffic profile with strong organic performance and local footprint. The most notable findings are the high value of organic traffic and top 10% local organic reach, indicating solid SEO and engagement that drives qualified visitors.

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
9.0Strong
What customers seeWhere you rank
9:41
Gaccountant riccarton
AllMapsImagesShopping
321No ads from you on any search
whitepages.co.nzAccountants in Riccarton | White Pages® NZ
sba.co.nzSmall Business Accountant Riccarton
www.wk.co.nzWK Christchurch

Expert accounting and business advisory services for Canterbury businesses. Local Christchurch team specialising in construction, retail, and viticulture.

✓
calca.co.nzContact us - Chartered Accountants
✓About 4,791 visits a month from search, across 431 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #25 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

WK Advisors and Accountants shows concentrated alignment with local demand in midweek, notably Thursday mornings and afternoons where published hours match strong search activity. However the firm remains closed during several high-demand midday windows on Friday and across Sunday, creating missed client access. Total open hours are limited to 35 weekly, with 52 popular hours missed; consider targeted hour changes to capture lunchtime demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.3Room to grow
What customers seeWhere you rank
9:41
WK Advisors and Accountants
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-12pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #139 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#5of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #5 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for