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Your Payroll

Payroll Service · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Your Payroll

Payroll Service · Sydenham, Christchurch

Where you stand#158of 245 accountants
Overall health3.6/10across the eight areas

Going well

07Google search and traffic9.805Facebook page7.1

Where we can help

03Map positions5.604Listings and social4.702Reviews4.208Opening hours2.501Google listing0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Your Payroll is a Christchurch-based payroll provider located in Addington that offers cloud-based payroll software for New Zealand businesses. The service describes itself as made for NZ firms and easy to use. Customer feedback highlights serious payment and tax-processing problems experienced by clients, and difficulties contacting the company when issues arise.

Your Payroll is a payroll provider based in the Addington area of Christchurch that offers cloud-based payroll software designed for New Zealand businesses. The provider's website describes the product as cloud payroll software made for NZ firms and emphasises clarity and ease of use.

The service focus is on payroll processing via a cloud platform for employers, with features implied by the website content that target local payroll needs. The provider states the software is made in New Zealand and intended to simplify payroll administration for small to medium employers.

Customer feedback in available reviews reports repeated problems with employee payments and tax (IRD) payments not being processed, clients saying deductions were taken but staff were not paid, and instances where clients could not contact the provider to resolve issues. Reviewers describe having to contact the IRD directly and, in some cases, making police reports when payments were not made.

Locally, Your Payroll presents as a Christchurch-based cloud payroll option for NZ businesses, but publicly posted reviews indicate unresolved payment and communication issues experienced by several clients. Prospective customers in the Addington and greater Christchurch area should be aware of both the provider's cloud payroll positioning and the reported service risks when considering this option.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing health for Your Payroll in Christchurch is very low, reflecting gaps in essential fields. Key strengths include a complete address and a main image, but the listing lacks a formal claim, a website link, a phone number, and a meaningful description. Addressing these areas will improve visibility and trust for local customers and clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    AddressYour listing carries an address, so the directions button works and Google can match you to searches for your suburb.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
11 checks on your Google listing. You're seeing 6 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Your Payroll
Your Payroll1✓
Own this business?
1.0 ★★★★★ (6)
Payroll Service · Sydenham✓
Directions No website 32
OverviewReviewsPhotosAbout
From the business
No description yet
Google listingChristchurch accountants · 245 businesses
You are #244 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Your Payroll shows a below-average health score of 4.2 out of 10 on Google reviews, indicating room for improvement in trust and engagement. The business has some review volume and a basic level of customer feedback, but no owner responses yet. Key opportunities focus on boosting ratings, responding to reviews, and continuing to grow the review base.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Your Payroll
OverviewReviewsPhotosAbout
1.0★★★★★6 reviews
5
4
3
2
13
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1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #143 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The overall health of the Maps Search Performance for Your Payroll is 4.5 out of 10, indicating average visibility in Google Maps and room for growth in local searches. Top findings show strength in several Christchurch centre and rural areas where ranking remains solid, while the borough-focused presence is limited and could hinder local discoverability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
5.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
payroll service
2Top three for "payroll service" in 10 suburbs, seen in 60
1
Accounting Solutions Ltd5.0 ★ (20) · Payroll Service
2
SBA Small Business Accounting Sydenham4.0 ★ (4) · Payroll Service
3
The Paymasters Limited5.0 ★ (3) · Payroll Service
4
Your Payroll11.0 ★ (6) · Payroll Service
Map positionsChristchurch accountants · 245 businesses
You are #109 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and Social Presence shows moderate overall health with room for improvement in platform coverage. The strongest existing asset is an outstanding Facebook profile, which underpins trust and reach. Key finding: Facebook presence is very strong, while other platforms lack activity and visibility across Instagram, TikTok, and LinkedIn. Health score remains 4.8 out of 10.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Gyour payroll sydenham
AllImagesMapsNews
FacebookboldthemesYour Payroll | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialChristchurch accountants · 245 businesses
You are #130 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
facebook
Bold Themes✓
3.8K followers ✓
WordPress developers and authors of a number of premium WordPress themes and plugins. ThemeForest power elite author.3
FollowMessage
🌐 bold-themes.com✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #72 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

This executive summary assesses On-Page SEO for the business Your Payroll. Overall health is 3.8 out of 10, indicating below average performance and room for improvement. The page loads in under 3 seconds, which is a strength, while several core elements such as meta description, title tag, and favicon are missing or weak, limiting search visibility and click-through potential.

Strengths

  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒crystalpayroll.com✓
✓Separate sites linking to you
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Website Traffic health is very strong, indicating solid visibility and paid activity. The strongest finding shows outstanding organic traffic and high paid traffic value, with paid traffic total also above the 90th percentile. The key takeaway is that organic channels are performing well while paid activity remains above peers, supported by effective keyword coverage and traffic value.

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    What you spend on adsYour paid search activity is larger than almost any business in this market.
  • ✓
    Monthly ad visitsYou are getting more visitors from paid search than almost anyone advertising in this market, which is a serious commitment of budget.

Top two opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth more than most businesses here, which means a meaningful part of your enquiry flow arrives at no cost per visit.
  • 2
    Search terms you rank forYour site appears for more search terms than most businesses here, so people find you through a wide range of searches rather than just your name.
6 checks on your search and traffic. You're seeing 5 of them.
9.8Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
Your PayrollNot in these results2
✓1About 5,784 visits a month from search, across 248 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #5 for Google search and traffic
See how to fix both →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

No published opening hours prevents assessing alignment with local demand. With hours missing, there are no identifiable cases of being open during high-demand windows, and the business is effectively closed for measurable peak search times - a missed opportunity. Marketbase recommends publishing regular hours and aligning them to Christchurch payroll demand patterns to capture enquiries during typical pay-processing peaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Your Payroll
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Wednesday · Sydenham
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic2 opportunities

08Opening hours1 opportunity

Where you'd stand#158of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #158 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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