Most important first.
Always-secure instruction (HSTS)
Domain & Security
Technical
Your site does not tell browsers to always use the secure connection.
Why it matters: Without this instruction, a browser may still try the insecure address first, which leaves room for the connection to be tampered with.
How to fix it: Ask your developer or host to add the Strict-Transport-Security header once HTTPS works on every page.
Structured data
AI Readiness
Moderate
Your homepage carries no structured data.
Why it matters: Structured data describes your business in a form machines read directly, which is how search engines and AI assistants pick up your hours, address and services.
How to fix it: Add schema.org markup to your homepage; many website builders and SEO plugins do this for you.
Business described as a business
AI Readiness
Moderate
Your structured data does not describe you as a business or organisation.
Why it matters: Marking up your business itself - name, address, phone, hours - is what lets AI assistants answer questions about you with confidence.
How to fix it: Add LocalBusiness (or Organization) markup with your name, address, phone number and opening hours.
Homepage description
AI Readiness
Quick
Your homepage has no meta description.
Why it matters: Without one, search engines and AI assistants guess at a summary from whatever text they find first.
How to fix it: Write a one- or two-sentence description of your business and add it as the page's meta description.
Link preview when shared
AI Readiness
Quick
Your homepage is missing the tags that make a full preview when it is shared.
Why it matters: When someone shares your link, these tags decide the picture, title and description people see in the post.
How to fix it: Add Open Graph tags (title, description and image); most website builders have a social sharing setting for this.