Homepage of primekitchens.co.nz

Website report

Prime Kitchens

primekitchens.co.nz · Christchurch

Assessed 18 July 2026. Part of our assessment of New Zealand websites.

D

Passes 14 of 22 checks

Checks we could not read are left out of the count.

The mirror

An AI read your website. Here's what it understood.

A Christchurch-based kitchen design and joinery company offering bespoke residential and commercial projects across New Zealand. They provide consultation, design, manufacturing, and installation services from their showroom.
  • Found Phone number findable
  • Found Email address findable
  • Not found Address findable
  • Not found Contact form findable

What to fix

Most important first.

Email sender record (SPF)

Domain & Security Moderate

Your domain does not publish an SPF record, so mail servers cannot tell which senders are genuinely yours.

Why it matters: Without it, your own emails are more likely to land in spam, and others find it easier to send mail that claims to come from you.

How to fix it: Add an SPF record in your domain's DNS settings; your email provider publishes the exact line to use.

Email protection policy (DMARC)

Domain & Security Moderate

Your domain does not publish a DMARC record, which lets anyone send email that claims to come from your domain.

Why it matters: A DMARC policy tells receiving mail servers what to do with mail that fails your checks, which protects your customers and your inbox placement.

How to fix it: Add a DMARC record in your DNS, starting with a monitoring policy, then tighten it once your legitimate mail passes.

AI guide file (llms.txt)

AI Readiness Quick

Your site does not publish an llms.txt file.

Why it matters: An llms.txt file is a short, plain summary of your business and key pages that AI assistants can read quickly and quote accurately.

How to fix it: Create a text file at /llms.txt with a one-paragraph description of your business and links to your most important pages.

Structured data

AI Readiness Moderate

Your homepage carries no structured data.

Why it matters: Structured data describes your business in a form machines read directly, which is how search engines and AI assistants pick up your hours, address and services.

How to fix it: Add schema.org markup to your homepage; many website builders and SEO plugins do this for you.

Business described as a business

AI Readiness Moderate

Your structured data does not describe you as a business or organisation.

Why it matters: Marking up your business itself - name, address, phone, hours - is what lets AI assistants answer questions about you with confidence.

How to fix it: Add LocalBusiness (or Organization) markup with your name, address, phone number and opening hours.

Address findable

AI Readiness Quick

We found no street address on your homepage.

Why it matters: A visible address tells customers and AI assistants where you are, and matches you to your Google listing.

How to fix it: Add your street address to the homepage, in the same form as on your Google listing.

Contact form findable

AI Readiness Quick

We found no contact form on your homepage.

Why it matters: A form lets a customer reach you at any hour without picking up the phone.

How to fix it: Add a simple contact form, or a clear link to one, on your homepage.

Domain receives email

Domain & Security Moderate

Your domain has no mail server set up, so email sent to an address at your domain will not arrive.

Why it matters: Customers who find your domain often guess an address like info@ at it; if nothing receives that mail, the enquiry is lost.

How to fix it: Set up email for your domain with a provider, or remove email addresses at this domain from your site and listings.

Domain & Security

5 of 8 checks passed

  • Pass

    Secure connection (HTTPS)

    Your homepage loads over a secure connection (https://www.primekitchens.co.nz/).

  • Pass

    Valid security certificate

    Your site presents a valid security certificate.

  • Pass

    Certificate not about to expire

    Your certificate runs until 2026-08-27, well past our check on 2026-07-18.

  • Pass

    Always-secure instruction (HSTS)

    Your site tells browsers to always use the secure connection.

  • Pass

    Security headers

    Your site sends 3 of the 5 security headers we look for.

  • Fail

    Email sender record (SPF)

    Your domain does not publish an SPF record, so mail servers cannot tell which senders are genuinely yours.

  • Fail

    Email protection policy (DMARC)

    Your domain does not publish a DMARC record, which lets anyone send email that claims to come from your domain.

  • Fail

    Domain receives email

    Your domain has no mail server set up, so email sent to an address at your domain will not arrive.

AI Readiness

9 of 14 checks passed

  • Fail

    AI guide file (llms.txt)

    Your site does not publish an llms.txt file.

  • Pass

    Search and AI crawlers allowed

    Your site lets search engines and AI assistants read it.

  • Pass

    Sitemap available

    Your site declares a sitemap.

  • Fail

    Structured data

    Your homepage carries no structured data.

  • Fail

    Business described as a business

    Your structured data does not describe you as a business or organisation.

  • Pass

    Homepage title

    Your homepage has a title.

  • Pass

    Homepage description

    Your homepage has a meta description.

  • Pass

    One main heading

    Your homepage has a single main heading.

  • Pass

    Language declared

    Your homepage declares its language.

  • Pass

    Link preview when shared

    Your homepage has the tags for a full preview when it is shared.

  • Pass

    Phone number findable

    We found a phone number on your homepage.

  • Pass

    Email address findable

    We found an email address on your homepage.

  • Fail

    Address findable

    We found no street address on your homepage.

  • Fail

    Contact form findable

    We found no contact form on your homepage.

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Assessed 18 July 2026 How we check websites Remove this report