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Abbott Insurance Brokers Rangiora

Insurance broker · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Abbott Insurance Brokers Rangiora

Insurance broker · Rangiora North East, Christchurch

Where you stand#61of 121 insurance brokers
Overall health5.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Abbott Insurance Brokers Rangiora provides commercial and personal insurance advice from its Rangiora base. They specialise in commercial risk management, policy placement and claims advocacy, and offer end-to-end service including a premium funding facility and in-house claims management. The team also delivers investment and home lending advice to complement insurance programmes for local business and personal clients.

Abbott Insurance Brokers Rangiora offers business and personal insurance advice from its Rangiora office. The firm focuses on commercial risk management and insurance solutions, aiming to protect clients' financial position and future wellbeing with tailored insurance programmes suited to each risk profile.

Services include placement and claims advocacy across commercial lines, an end-to-end service model for business and personal clients, and a premium funding facility. The brokers and advisers also provide in-house claims management, and the practice offers investment and home lending advice alongside insurance services.

Clients can expect brokers and advisers who work through placement and claims processes and who state their goal is to help businesses grow from a position of strength. The combination of claims advocacy, in-house claims handling and premium funding is presented as a practical way for clients to manage cost and continuity when risks occur, while also addressing broader financial needs through lending and investment advice.

Locally based in Rangiora, Abbott Insurance Brokers Rangiora positions itself as a full-service insurance broker for business and personal clients. The mix of commercial risk specialisation, claims support and additional lending advice is a defining practical feature for customers seeking consolidated risk and financial services close to home.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Abbott Insurance Brokers Rangiora shows a very high overall health score and solid profile setup, indicating strong Google presence. The most notable strengths are a claimed listing with a visible title and a working phone number, plus an accessible website link for customers. The main opportunity is to add more photos to better illustrate services and offerings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
8.1Strong
9:41
Tiles © Esri
1
Abbott Insurance Brokers Rangiora✓✓
0.0 ★★★★★ (0)
Insurance broker · Rangiora North East3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

When it comes to commercial insurance, the right broker can make all the difference. We specialise in all aspects of commercial risk management and insurance services, from placement to claims advocacy. Our brokers and advisers will help you and your business grow from a position of strength, knowing you have the right insurance programme in place for your risk profile. We offer an end-to-end service for all of our business and personal clients, including a premium funding facility and an in-house claims management service. We also offer investment and home lending advice.

2
Google listingChristchurch insurance brokers · 121 businesses
You are #24 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Abbott Insurance Brokers Rangiora shows a low health score on Google reviews, with limited reviews and minimal owner engagement. The strongest signal is the need to build trust by gathering more positive feedback and replying to existing reviews to demonstrate responsiveness.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
9:41
Abbott Insurance Brokers Rangiora
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Abbott Insurance Brokers Rangiora shows an above-average health score of 6.9 out of 10 on Google Maps search results, indicating solid local visibility. The strongest findings are top rankings for multiple Rangiora insured keywords, especially the core phrases for insurance agency and broker in Rangiora across north, south and east zones. This suggests reliable local presence with room to push into the top 10%.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.9Good
9:41
1234Tiles © Esri
1Top three for "insurance agency" in 4 suburbs, seen in 4
1
Aon Rangiora3.8 ★ (6) · Insurance broker
2
All Insure Limited0.0 ★ (0) · Insurance broker
3
Abbott Insurance Brokers Rangiora20.0 ★ (0) · Insurance broker
4
ABC Insurance & KiwiSaver5.0 ★ (128) · Insurance broker
Map positionsChristchurch insurance brokers · 121 businesses
You are #38 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Abbott Insurance Brokers Rangiora shows moderate overall health for social presence, with strong Facebook and LinkedIn representations but gaps across other platforms. The strongest finding is a highly trusted Facebook profile; LinkedIn is well maintained and discoverable. Key improvement areas include activating Instagram and TikTok, and claiming or updating Yellow Pages, GrabOne, and Neighbourly listings to boost local visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/abbott-group) found via: Google search results, Your website.
  • ✓
    Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/abbott-insurance-brokers-rangiora-limited-rangiora-FSP691631) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
6.6Good
9:41
Gabbott insurance brokers rangiora rangiora north east
AllImagesMapsNews
FacebookAbbottGroupAbbott Insurance Brokers Rangiora | Facebook✓
LinkedInabbott-groupAbbott Insurance Brokers Rangiora | LinkedIn✓
Finance Advisers Providerabbott-insurance-brokers-rangiora-limited-rangiora-FSP691631Abbott Insurance Brokers Rangiora | Finance Advisers Provider✓
IBANZ Broker10095-s10Found through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch insurance brokers · 121 businesses
You are #42 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderIBANZ BrokerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
8 checks on your Facebook page. You're seeing 5 of them.
9.3Strong
9:41
facebook
Abbott Insurance Brokers | Christchurch✓
314 followers 2
Nationwide insurance and risk experts. We work for you, from cover to claim.1
FollowMessage
🌐 abbott.co.nz✓
☎ +64 800 238 473✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #10 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Abbott Insurance Brokers Rangiora shows an above-average on-page SEO health score of 6.4 out of 10, indicating decent technical foundations with room for improvement. The business benefits from a valid favicon, adequate text content, an frame-free structure, a strong title tag, and an SEO-friendly URL. Key gaps include missing H1 tag, render-blocking resources, and opportunities to tighten meta description and title tag lengths for better visibility.

Strengths

  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    Secure content linksThe links on your site point at secure versions of your pages, so nobody is sent through an unnecessary redirect on the way in.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠abbott.co.nz3
✓Favicon
✓Page file size
✓Secure content links
1On-page score
2Page title
Your websiteChristchurch insurance brokers · 121 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Abbott Insurance Brokers Rangiora shows a solid overall traffic health with a score of 8.1 out of 10, indicating strong visibility and steady visitor levels for a local site. The top finding is that organic traffic value and total traffic are already in favorable ranges (50-75%), but paid traffic remains underdeveloped and needs targeted action. Paid metrics are the main area for growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
9:41
Ginsurance broker rangiora north east
AllMapsImagesShopping
321No ads from you on any search
abbott.co.nzContact us - Abbott Insurance Brokers

Rangiora Servicing North Canterbury including. Mailing Address PO Box 92 Rangiora 7440 Telephone 03 313 6086

ibanz.co.nzFind a Broker - IBANZ
About 819 visits a month from search, across 209 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #22 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Abbott Insurance Brokers Rangiora shows an overall moderate alignment between published hours and local demand, reflected in a 6.3/10 health score. No city-level popularity data is available to map exact peak windows, so specific open/closed hour matches cannot be identified. Practical focus should be on tracking client enquiries to confirm peak times and trialling small hour shifts to capture missed demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Abbott Insurance Brokers Rangiora
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#61of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #61 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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