Website report
abbott.co.nz · Auckland
Assessed 14 October 2026. Part of our assessment of New Zealand websites.
Passes 15 of 22 checks
Checks we could not read are left out of the count.
The mirror
Abbott Insurance is a New Zealand insurance brokerage providing risk advice, insurance solutions, and claims advocacy for both business and personal clients. The firm operates multiple offices across the country, including Auckland, Hamilton, Wellington, Nelson, Christchurch, and Dunedin, offering a wide range of products from business and life insurance to KiwiSaver and travel cover.
Most important first.
We found no phone number on your homepage - an AI assistant asked for your number would come up empty.
Why it matters: People and AI assistants look for a number to call; if it is not on the page, the call goes to someone else.
How to fix it: Put your phone number on the homepage as text, ideally as a tap-to-call link.
Your certificate expired or was within 30 days of expiring (2026-11-15) when we checked on 2026-10-16.
Why it matters: When a certificate expires, browsers block the site with a warning until it is renewed.
How to fix it: Turn on automatic renewal with your host so the certificate never lapses.
Your site does not publish an llms.txt file.
Why it matters: An llms.txt file is a short, plain summary of your business and key pages that AI assistants can read quickly and quote accurately.
How to fix it: Create a text file at /llms.txt with a one-paragraph description of your business and links to your most important pages.
Your homepage has no main heading, or more than one.
Why it matters: One clear main heading tells readers and machines what the page is about at a glance.
How to fix it: Make sure exactly one heading on the page is marked as the main (H1) heading.
We found no street address on your homepage.
Why it matters: A visible address tells customers and AI assistants where you are, and matches you to your Google listing.
How to fix it: Add your street address to the homepage, in the same form as on your Google listing.
We found no contact form on your homepage.
Why it matters: A form lets a customer reach you at any hour without picking up the phone.
How to fix it: Add a simple contact form, or a clear link to one, on your homepage.
Your homepage is missing the tags that make a full preview when it is shared.
Why it matters: When someone shares your link, these tags decide the picture, title and description people see in the post.
How to fix it: Add Open Graph tags (title, description and image); most website builders have a social sharing setting for this.
7 of 8 checks passed
Secure connection (HTTPS)
Your homepage loads over a secure connection (https://abbott.co.nz/).
Valid security certificate
Your site presents a valid security certificate.
Certificate not about to expire
Your certificate expired or was within 30 days of expiring (2026-11-15) when we checked on 2026-10-16.
Always-secure instruction (HSTS)
Your site tells browsers to always use the secure connection.
Security headers
Your site sends 5 of the 5 security headers we look for.
Email sender record (SPF)
Your domain publishes an SPF record listing who may send its email.
Email protection policy (DMARC)
Your domain publishes a DMARC policy.
Domain receives email
Your domain is set up to receive email.
8 of 14 checks passed
AI guide file (llms.txt)
Your site does not publish an llms.txt file.
Search and AI crawlers allowed
Your site lets search engines and AI assistants read it.
Sitemap available
Your site declares a sitemap.
Structured data
Your homepage carries structured data (ImageObject, InsuranceAgency, Organization, Person, SearchAction, WebPage, WebSite).
Business described as a business
Your structured data describes you as a business or organisation.
Homepage title
Your homepage has a title.
Homepage description
Your homepage has a meta description.
One main heading
Your homepage has no main heading, or more than one.
Language declared
Your homepage declares its language.
Link preview when shared
Your homepage is missing the tags that make a full preview when it is shared.
Phone number findable
We found no phone number on your homepage - an AI assistant asked for your number would come up empty.
Email address findable
We found an email address on your homepage.
Address findable
We found no street address on your homepage.
Contact form findable
We found no contact form on your homepage.
Pick your business to see where it stands against its competitors - free.
Network Performance Report Abbott Insurance Brokers All 2 branches, side by side View your network reportOr pick your branch
My branch isn't here - we'll scrape your market for $7.