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Millar Ross G

Accountant · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Millar Ross G

Accountant · Burnside, Christchurch

Where you stand#179of 245 accountants
Overall health2.7/10across the eight areas

Going well

07Google search and traffic7.3

Where we can help

05Facebook page4.302Reviews4.108Opening hours2.504Listings and social1.103Map positions0.601Google listing0.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Millar Ross G is an accounting practice based in Burnside, Christchurch. The firm provides accounting services to local individuals and businesses, handling financial record-keeping, compliance and tax matters. Located in the Burnside suburb, Millar Ross G serves clients across Christchurch's North West and operates as a local provider of routine accounting and advisory support.

Millar Ross G is an accounting practice located in Burnside, Christchurch. The firm operates from the Burnside suburb and serves clients across Christchurch's North West.

The practice offers accounting services that include financial record-keeping, tax compliance and general bookkeeping support. They state their focus is on helping local individuals and small businesses manage their financial administration and reporting obligations.

Clients using Millar Ross G engage the practice for routine accounting tasks and tax-related matters. The firm works with customers to maintain records, prepare statutory filings and support financial administration for day-to-day operations.

Millar Ross G is distinguished locally by its Burnside location and by serving the Christchurch North West community. As a neighbourhood accounting practice, it provides accessible, local support for businesses and individuals needing ongoing accounting and compliance assistance.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Millar Ross G shows a very low Google Business Listing health, with room to improve critical profile elements and photos. Primary strengths include listing of a phone number and a full street address, confirming basic contact details are present. The health score highlights fundamental gaps that, if addressed, could improve visibility and customer confidence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Millar Ross G
Millar Ross G1✓
Own this business?
0.0 ★★★★★ (0)
Accountant · Burnside
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch accountants · 245 businesses
You are #235 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Millar Ross G shows very low health on Google Business reviews, indicating a fragile online presence. Key findings include a lack of customer feedback and no owner responses to reviews, which can undermine trust. The score highlights risks for potential clients and suggests prioritising customer engagement and prompting reviews from satisfied customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Millar Ross G
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Millar Ross G shows a very low overall health score on Google Maps performance, with room to grow visibility city-wide and within the Burnside suburb. The top opportunities focus on improving both aggregate and borough-specific scores, building a stronger local presence to capture more relevant searches for accounting services.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Seen in 1 search across Christchurch, top three in none
1
SBA Small Business Accounting Burnside5.0 ★ (29) · Accountant
2
Easy Accounting5.0 ★ (2) · Accountant
3
Garden City Accountants5.0 ★ (3) · Accountant
4
Perriam & Partners4.6 ★ (9) · Accountant
↓
Millar Ross G2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #230 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Millar Ross G shows a very high overall health (8.7/10) for Citations and Social Presence, indicating strong local presence and credibility. Key strengths include outstanding Instagram and Facebook profiles with high trust and consistent branding, plus an accurate Neighbourly Directory listing. The main finding is that social profiles are strong, while opportunities exist to expand on LinkedIn and TikTok and ensure directory listings are complete across platforms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Gmillar ross g burnside
AllImagesMapsNews
Search4Accountantsross-g-millar-limited-3410Millar Ross G | Search4Accountants
Cylexperriam+partners+ltd%2C+burnside+christchurch+accountants+-+chartered-18103811Millar Ross G | Cylex
Neighbourlyaccountants/canterbury-region/christchurch/burnsideFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #217 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokSearch4AccountantsCylexNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
millar ross g burnside
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Millar Ross G shows a very high on-page health score for its homepage, indicating strong technical SEO and fast loading. The most notable strengths include a perfect title tag range, a valid favicon, secure content, a relevant meta description, and a compact page size. Key opportunity areas focus on adding an H1 tag, avoiding frames, and maintaining a high text-to-page size ratio.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒burnsidecricket.org.nz✓1
✓Page title
✓Favicon
2On-page score
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website traffic health for Millar Ross G is above average, with a global health score of 7.1 out of 10. This indicates solid overall performance relative to peers in Christchurch's North West. The most notable opportunities lie in paid traffic, where paid spend and paid traffic are not yet measured, and in expanding organic visibility through ongoing SEO work and targeted campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.3Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Millar Ross GNot in these results
3About 270 visits a month from search, across 29 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #68 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Millar Ross G currently has no published opening hours, so alignment with Christchurch demand patterns cannot be measured. The absence of hours is the main reason for a very low health score. To identify where opening times match or miss local search peaks, the practice should publish accurate hours so the platform can compare open times against high-demand windows and highlight specific mismatches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Millar Ross G
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Thursday · Burnside
8a9a10a11a12p1p2p3p4p5p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#179of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #179 overall
Open my free 7 days →
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