Most important first.
Phone number findable
AI Readiness
Quick
We found no phone number on your homepage - an AI assistant asked for your number would come up empty.
Why it matters: People and AI assistants look for a number to call; if it is not on the page, the call goes to someone else.
How to fix it: Put your phone number on the homepage as text, ideally as a tap-to-call link.
Security headers
Domain & Security
Technical
Your site sends 1 of the 5 security headers we look for; missing: csp, x_frame_options, x_content_type_options, referrer_policy.
Why it matters: These headers tell browsers how to protect visitors - for example, stopping your pages being framed inside someone else's site.
How to fix it: Ask your developer or host to add the missing headers in the server or hosting settings.
Business described as a business
AI Readiness
Moderate
Your structured data does not describe you as a business or organisation.
Why it matters: Marking up your business itself - name, address, phone, hours - is what lets AI assistants answer questions about you with confidence.
How to fix it: Add LocalBusiness (or Organization) markup with your name, address, phone number and opening hours.
One main heading
AI Readiness
Quick
Your homepage has no main heading, or more than one.
Why it matters: One clear main heading tells readers and machines what the page is about at a glance.
How to fix it: Make sure exactly one heading on the page is marked as the main (H1) heading.
Email address findable
AI Readiness
Quick
We found no email address on your homepage.
Why it matters: An address people can copy or tap is the simplest way for a customer to get in touch on their own time.
How to fix it: Add your contact email to the homepage as text or a mailto link.
Contact form findable
AI Readiness
Quick
We found no contact form on your homepage.
Why it matters: A form lets a customer reach you at any hour without picking up the phone.
How to fix it: Add a simple contact form, or a clear link to one, on your homepage.