Homepage of baileynelson.co.nz

Website report

Bailey Nelson

baileynelson.co.nz · Auckland

Assessed 15 October 2026. Part of our assessment of New Zealand websites.

D

Passes 14 of 22 checks

Checks we could not read are left out of the count.

The mirror

An AI read your website. Here's what it understood.

Bailey Nelson is a New Zealand eyewear retailer offering a wide range of glasses, sunglasses, and contact lenses. The business also provides comprehensive eye tests and expert eye care services through its network of in-store optometrists.
  • Not found Phone number findable
  • Found Email address findable
  • Not found Address findable
  • Not found Contact form findable

What to fix

Most important first.

Phone number findable

AI Readiness Quick

We found no phone number on your homepage - an AI assistant asked for your number would come up empty.

Why it matters: People and AI assistants look for a number to call; if it is not on the page, the call goes to someone else.

How to fix it: Put your phone number on the homepage as text, ideally as a tap-to-call link.

Security headers

Domain & Security Technical

Your site sends 1 of the 5 security headers we look for; missing: csp, x_frame_options, x_content_type_options, referrer_policy.

Why it matters: These headers tell browsers how to protect visitors - for example, stopping your pages being framed inside someone else's site.

How to fix it: Ask your developer or host to add the missing headers in the server or hosting settings.

AI guide file (llms.txt)

AI Readiness Quick

Your site does not publish an llms.txt file.

Why it matters: An llms.txt file is a short, plain summary of your business and key pages that AI assistants can read quickly and quote accurately.

How to fix it: Create a text file at /llms.txt with a one-paragraph description of your business and links to your most important pages.

One main heading

AI Readiness Quick

Your homepage has no main heading, or more than one.

Why it matters: One clear main heading tells readers and machines what the page is about at a glance.

How to fix it: Make sure exactly one heading on the page is marked as the main (H1) heading.

Address findable

AI Readiness Quick

We found no street address on your homepage.

Why it matters: A visible address tells customers and AI assistants where you are, and matches you to your Google listing.

How to fix it: Add your street address to the homepage, in the same form as on your Google listing.

Contact form findable

AI Readiness Quick

We found no contact form on your homepage.

Why it matters: A form lets a customer reach you at any hour without picking up the phone.

How to fix it: Add a simple contact form, or a clear link to one, on your homepage.

Language declared

AI Readiness Technical

Your homepage does not declare its language.

Why it matters: Declaring the language helps screen readers pronounce your content and helps search engines show it to the right people.

How to fix it: Add a lang attribute to the page's html tag, for example en-NZ.

Link preview when shared

AI Readiness Quick

Your homepage is missing the tags that make a full preview when it is shared.

Why it matters: When someone shares your link, these tags decide the picture, title and description people see in the post.

How to fix it: Add Open Graph tags (title, description and image); most website builders have a social sharing setting for this.

Domain & Security

7 of 8 checks passed

  • Pass

    Secure connection (HTTPS)

    Your homepage loads over a secure connection (https://baileynelson.co.nz/).

  • Pass

    Valid security certificate

    Your site presents a valid security certificate.

  • Pass

    Certificate not about to expire

    Your certificate runs until 2027-01-01, well past our check on 2026-10-17.

  • Pass

    Always-secure instruction (HSTS)

    Your site tells browsers to always use the secure connection.

  • Fail

    Security headers

    Your site sends 1 of the 5 security headers we look for; missing: csp, x_frame_options, x_content_type_options, referrer_policy.

  • Pass

    Email sender record (SPF)

    Your domain publishes an SPF record listing who may send its email.

  • Pass

    Email protection policy (DMARC)

    Your domain publishes a DMARC policy.

  • Pass

    Domain receives email

    Your domain is set up to receive email.

AI Readiness

7 of 14 checks passed

  • Fail

    AI guide file (llms.txt)

    Your site does not publish an llms.txt file.

  • Pass

    Search and AI crawlers allowed

    Your site lets search engines and AI assistants read it.

  • Pass

    Sitemap available

    Your site declares a sitemap.

  • Pass

    Structured data

    Your homepage carries structured data (ContactPoint, Organization).

  • Pass

    Business described as a business

    Your structured data describes you as a business or organisation.

  • Pass

    Homepage title

    Your homepage has a title.

  • Pass

    Homepage description

    Your homepage has a meta description.

  • Fail

    One main heading

    Your homepage has no main heading, or more than one.

  • Fail

    Language declared

    Your homepage does not declare its language.

  • Fail

    Link preview when shared

    Your homepage is missing the tags that make a full preview when it is shared.

  • Fail

    Phone number findable

    We found no phone number on your homepage - an AI assistant asked for your number would come up empty.

  • Pass

    Email address findable

    We found an email address on your homepage.

  • Fail

    Address findable

    We found no street address on your homepage.

  • Fail

    Contact form findable

    We found no contact form on your homepage.

Assessed 15 October 2026 How we check websites Remove this report