Most important first.
Phone number findable
AI Readiness
Quick
We found no phone number on your homepage - an AI assistant asked for your number would come up empty.
Why it matters: People and AI assistants look for a number to call; if it is not on the page, the call goes to someone else.
How to fix it: Put your phone number on the homepage as text, ideally as a tap-to-call link.
Security headers
Domain & Security
Technical
Your site sends 2 of the 5 security headers we look for; missing: csp, x_frame_options, referrer_policy.
Why it matters: These headers tell browsers how to protect visitors - for example, stopping your pages being framed inside someone else's site.
How to fix it: Ask your developer or host to add the missing headers in the server or hosting settings.
Email sender record (SPF)
Domain & Security
Moderate
Your domain does not publish an SPF record, so mail servers cannot tell which senders are genuinely yours.
Why it matters: Without it, your own emails are more likely to land in spam, and others find it easier to send mail that claims to come from you.
How to fix it: Add an SPF record in your domain's DNS settings; your email provider publishes the exact line to use.
Email protection policy (DMARC)
Domain & Security
Moderate
Your domain does not publish a DMARC record, which lets anyone send email that claims to come from your domain.
Why it matters: A DMARC policy tells receiving mail servers what to do with mail that fails your checks, which protects your customers and your inbox placement.
How to fix it: Add a DMARC record in your DNS, starting with a monitoring policy, then tighten it once your legitimate mail passes.
AI guide file (llms.txt)
AI Readiness
Quick
Your site does not publish an llms.txt file.
Why it matters: An llms.txt file is a short, plain summary of your business and key pages that AI assistants can read quickly and quote accurately.
How to fix it: Create a text file at /llms.txt with a one-paragraph description of your business and links to your most important pages.
Business described as a business
AI Readiness
Moderate
Your structured data does not describe you as a business or organisation.
Why it matters: Marking up your business itself - name, address, phone, hours - is what lets AI assistants answer questions about you with confidence.
How to fix it: Add LocalBusiness (or Organization) markup with your name, address, phone number and opening hours.
Homepage description
AI Readiness
Quick
Your homepage has no meta description.
Why it matters: Without one, search engines and AI assistants guess at a summary from whatever text they find first.
How to fix it: Write a one- or two-sentence description of your business and add it as the page's meta description.
Email address findable
AI Readiness
Quick
We found no email address on your homepage.
Why it matters: An address people can copy or tap is the simplest way for a customer to get in touch on their own time.
How to fix it: Add your contact email to the homepage as text or a mailto link.
Address findable
AI Readiness
Quick
We found no street address on your homepage.
Why it matters: A visible address tells customers and AI assistants where you are, and matches you to your Google listing.
How to fix it: Add your street address to the homepage, in the same form as on your Google listing.
Domain receives email
Domain & Security
Moderate
Your domain has no mail server set up, so email sent to an address at your domain will not arrive.
Why it matters: Customers who find your domain often guess an address like info@ at it; if nothing receives that mail, the enquiry is lost.
How to fix it: Set up email for your domain with a provider, or remove email addresses at this domain from your site and listings.
Link preview when shared
AI Readiness
Quick
Your homepage is missing the tags that make a full preview when it is shared.
Why it matters: When someone shares your link, these tags decide the picture, title and description people see in the post.
How to fix it: Add Open Graph tags (title, description and image); most website builders have a social sharing setting for this.