Room of Serene
Room of Serene is a beauty salon in Sydenham, Christchurch, offering facials, lash services, massages, waxing and eyebrow treatments. The salon emphasises a calm, peaceful atmosphere and a simple online booking system. Customers note attentive care from the owner, a focus on comfort during treatments, and a steady addition of services as the salon grows.
Performance snapshot
How does Room of Serene measure up?
2.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.7
Overall Score
Scored out of 10 across nine marketing areas
7.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Room of Serene shows an overall digital marketing health score of 5.7 out of 10, indicating average performance. The most significant finding is steady progress in Google Business presence (listing completeness and contact details), while engagement indicators like review response remain low. Strengths include strong domain health and accurate open status, supporting trust and easy access for customers.
Google Business Listing
The Google Business Listing for Room of Serene shows a low overall health score, indicating limited completeness and optimisation of the profile. The two key findings are that the listing is not claimed and lacks a meaningful description, with few or no photos and no logo. Addressing these areas will improve discoverability and trust with potential customers.
Google Maps Ranks
Room of Serene shows a low health in Google Maps search at 2.1/10, indicating limited visibility. Top findings include a foothold in broader maps queries and very limited local presence in the borough. Focus should be on improving local score while maintaining existing city-wide visibility to build more local traffic.
Citations & Social Media
Room of Serene shows above-average health with a 6.7/10 score, indicating solid presence and trust. The strongest current strengths are outstanding Instagram and Facebook profiles, which reflect a strong social reach and consistent branding, plus a fully updated Fresha listing that helps attract local clients seeking services. Opportunities focus on listed directories and newer channels.
Open Hours vs Demand
Room of Serene's opening hours partly match local demand but show notable gaps. The salon is open during several Friday peak hours (10am-1pm) and Thursday 7pm, aligning with strong booking interest. However, many high-demand windows - including Thursday 4pm, Tuesday 11am and Saturday early afternoon - remain closed. No hours are open during low-demand periods, so wasted time is not evident.
Room of Serene's review sample is small but strongly positive. With a limited number of recent reviews, customers consistently praise the calm, peaceful atmosphere, attentive care from the owner, and pleasing results for lashes, brows and nails. Affordability and a simple booking experience are noted, and the steady addition of services suggests gradual business growth in Sydenham.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
51%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Room of Serene
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Room of Serene
Room of Serene is a beauty salon located in Sydenham, Christchurch. It offers a range of treatments including facials, lash services, serene massages, waxing and eyebrow care, and uses an online booking system for appointments.
The salon lists specific services such as facials, lashes, serene massages, waxing and eyebrow treatments. Information on the website highlights a straightforward booking process and a small set of core beauty services, with the owner adding new services over time.
Customers describe the salon as a peaceful, calming space where staff pay attention to comfort and detail. Reviews reference lash lifts, eyebrow wax and tint, and nail and lash work. Several mentions note friendly, accommodating service from the owner, tailored product or colour recommendations, and an emphasis on making clients feel comfortable during treatments.
Locally, Room of Serene presents as a compact, customer-focused beauty provider in Sydenham that combines standard salon services with a relaxed atmosphere. Practical features include online booking and a pattern of adding services progressively, which may suit clients seeking a calm setting for facials, lash and brow treatments in Christchurch.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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