Guides for growing your local business
Practical advice on scores, competitors, and marketing strategy. Written for New Zealand business owners, not marketers.
Competitive Intelligence
4 articlesExplore MarketBase's competitive intelligence resources designed for New Zealand businesses. Learn how to understand your market, identify rivals, and leverage insights for strategic growth.
Getting Started
4 articlesOur Getting Started resources provide New Zealand businesses with essential tools and insights to enhance digital marketing, identify growth opportunities, and build a competitive edge in the local market.
Industry Playbooks
3 articlesExplore focused industry playbooks designed for New Zealand businesses. Gain actionable insights to improve your digital marketing, attract more customers, and grow your enterprise in the local market.
Marketbase Vs Traditional
2 articlesExplore how MarketBase outperforms traditional marketing methods for New Zealand businesses. Discover insights, optimise strategies, and accelerate growth with our focused resources.
Marketing Roadmap
3 articlesExplore MarketBase's Marketing Roadmap resources designed for New Zealand businesses. Find strategic guidance, measurement tools, and coordination strategies to enhance your marketing performance and drive sustainable growth.
Marketing Scores
9 articlesExplore MarketBase's Marketing Scores resources to optimise your digital marketing performance. Gain practical insights to grow your NZ business and outperform competitors.
Featured articles
Welcome to MarketBase
Not sure where to start with your online marketing? MarketBase compares your business to local competitors and shows you exactly what to foc...
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How MarketBase Scores Work
Three numbers tell you everything you need to know about your local marketing: how healthy it is, where you rank, and how much progress you...
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Connecting Your Business: Finding Your Place in MarketBase
Getting started with MarketBase takes less than a minute. Search for your business, select it from the results, and your competitive picture...
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Navigating Your MarketBase Dashboard
Your MarketBase dashboard has four main sections, each telling you something different about where your business stands. A quick orientation...
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Your Google Business Profile Score: The Foundation of Local Marketing Success
Your Google Business Profile (GBP) is your digital shop window – the first thing most customers see when they search for your business or se...
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Your Google Business Review Score
Reviews are the most emotionally charged part of running a business online. Here is what MarketBase measures, what actually moves your score...
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Your Maps Search Score
When someone searches for a business like yours on their phone, Maps results are often the first thing they see. Your Maps Search score show...
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Your Website Score: Domain and URL Health
Before worrying about SEO or content, your website needs to actually work. MarketBase checks the basics that many small businesses overlook:...
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Your On-Page SEO Score: What Search Engines See on Your Website
Your website might look great to visitors, but search engines read it differently. Your on-page SEO score shows how well your site communica...
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Your Backlinks Score: What Other Websites Say About Yours
When another website links to yours, search engines treat it as a vote of confidence. Your Backlinks score shows how your link profile compa...
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Your Social Profiles and Citations Score: Being Found Beyond Google
Your customers look for you on more than just Google. Every directory listing and social profile with the right details builds trust with bo...
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Your Website Traffic Score: The Result of Everything Else Working
Traffic is where the proof shows up. All the other marketing work you do, from your Google profile to your SEO, exists to get people to your...
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Your Open Times Score: Are You Open When Customers Actually Need You?
Your opening hours affect more than foot traffic. MarketBase checks whether you are available when local customers are actively searching fo...
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Benchmarking Against Local Competitors
Generic marketing advice compares you to national averages. That tells you nothing. What matters is how you stack up against the businesses...
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Identifying Your True Local Rivals
Your real competitors are not who you think they are. MarketBase automatically identifies the businesses your customers actually choose betw...
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Reading Your MarketBase Dashboard
Your MarketBase dashboard tells a story in three numbers and three sections. Here is how to read it, where to look first, and how to turn th...
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Spotting Market Trends
Your market is not standing still. Trends tell you where your competitors are heading and whether you are gaining ground or losing it. Learn...
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MarketBase for Trades: Your Google Presence is Your New Word of Mouth
Tradespeople have always relied on word of mouth. The mouth is now Google. Here is how to make sure your trade business shows up when local...
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MarketBase for Professional Services: Building Digital Authority That Attracts Quality Clients
When business owners in Christchurch need an accountant for their growing company, or families in Auckland require legal guidance for proper...
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MarketBase for Health Providers: Building Patient Trust Online
Patients choose their health provider online before they ever walk through the door. Your digital presence is the waiting room before the wa...
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Setting Marketing Priorities
Stop throwing marketing effort at the wall hoping something sticks. MarketBase's recommendation engine cuts through the noise with a sophist...
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Tracking Your Progress
Progress is the one MarketBase metric entirely in your hands. It measures how many personalised recommendations you have completed, giving y...
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Working Together on Your Marketing
Marketing success rarely happens in isolation. Whether you're coordinating with internal staff, working alongside external agencies, or mana...
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MarketBase vs Generic Checklists
When your competitor down the road is booked solid while your diary stays frustratingly empty, the problem isn't marketing effort—it's marke...
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MarketBase or DIY?
You can do your own marketing research. You can check competitors, read reviews, audit your own site. The question is not whether you can, b...
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