Nine areas. One clear picture.

We examine your business across nine areas of marketing, scored against your actual local competitors.

Google Business Listing

Essential local presence.

Is your business info accurate, present, and appealing, right at the moment a customer looks you up?

Business name, address, phone, hours
Photos, descriptions, logo
Verification and search completeness

More complete = more trust, more calls.

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Google Business Reviews

Trust built in the open.

How many reviews do you have, how well-rated are you, and how often do you reply?

Star rating, review count
Your response rate
Review freshness and velocity

Higher, fresher ratings = more new customers choosing you first.

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Maps Search Results

Visibility when it matters most.

Where does your business appear on Google Maps when people nearby search?

Maps ranking in your category and region
Result consistency
Peak time presence

Higher position = more visits and calls from ready-to-book customers.

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Citations & Social Media

Consistency builds confidence.

Does your business info match everywhere customers look?

Up-to-date social profiles (Facebook, Instagram, etc.)
Directory listings
Social engagement level

Consistency supports both customer trust and search rankings.

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Domain & Website Health

The backbone of your digital identity.

Is your website working, secure, and trustworthy?

Website reliability and speed
Security (HTTPS), domain health
Accessibility

Functional, secure websites keep customers and search engines happy.

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On-Page SEO

Get found, get chosen.

Is your website set up so both people and Google can find and understand your services?

Title tags, meta descriptions
Content relevance, mobile-friendliness
Page speed, structured data

Good SEO = more organic traffic, less paid advertising needed.

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SEO Backlinks

Authority by association.

Do other trusted sites point to your website?

Number and quality of backlinks
Referring domains
Link diversity

More authority = higher search visibility for your market.

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Website Traffic

Real interest, real results.

Do people visit your website, and how valuable is that traffic?

Visitor count and growth
Keyword rankings
Organic vs. paid reach

More qualified visits = more opportunities to convert.

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Open Times vs. Popularity

Are you open when customers want you?

Do your hours align with when people are searching and booking?

Hours listed vs. peak demand
Easy ways to update and change
Local comparison

Correct hours = fewer missed bookings, more happy customers.

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What you get

Nine areas analysed. Here is what that turns into.

Your biggest wins, surfaced first.

Prioritised roadmap

Every gap found across the nine areas becomes a ranked action step. The highest-impact opportunities surface at the top - whether that's fixing website health, growing reviews, improving photos, or optimising your hours. You'll see your Health Score improve area by area, watch your Rank climb against real competitors, and track your Progress as you go.

Recommendations ranked by impact on your Health Score and Rank
See exactly where you stand in your local market for each area
Track your Progress as you complete each step

Know exactly who you're up against.

Side-by-side competitive view

See your business lined up against every competitor in your local market. The actual businesses your customers are choosing between, defined by your location and business category. Spot where competitors are strong, where they're falling behind, and where the real opportunities sit for you to climb.

Real competitors in your area, matched by location and business category
Score comparisons across all nine marketing areas
Market shifts tracked over time so you see movement, not just a single snapshot

Course-quality guidance, with your business as the subject.

Step-by-step guidance

No walls of tasks. Each recommendation comes with an instructional walkthrough - what to do, why it matters, and how to get it done. Complete one step, and the next one surfaces. If you'd rather not do it yourself, click "Do This For Me" and our team handles it directly.

Training-quality walkthroughs written in plain language
Sequential flow - complete one, unlock the next
"Do This For Me" option on every recommendation

Your scores and Rank update as the market shifts.

Live market tracking

Your local market isn't static - competitors improve, new businesses appear, reviews accumulate. MarketBase monitors it all and updates your Health Score, Rank, and recommendations automatically. Frequent progress reports show exactly what changed and why, so you always know whether you're climbing or coasting.

Health Scores, Rankings, and Progress updated regularly
Frequent progress reports with clear before-and-after results
Recommendations that adapt as your market evolves

Your questions, answered

Ready to see where you stand?

Find your business and get your free report. No sign-up required.

Can't find your business? We'll build your market on request, at no extra cost.