Marketing Scores
Explore MarketBase's Marketing Scores resources to optimise your digital marketing performance. Gain practical insights to grow your NZ business and outperform competitors.
Your Google Business Profile Score: The Foundation of Local Marketing Success
Your Google Business Profile (GBP) is your digital shop window – the first thing most customers see when they search for your business or se...
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Your Google Business Review Score
Reviews are the most emotionally charged part of running a business online. Here is what MarketBase measures, what actually moves your score...
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Your Maps Search Score
When someone searches for a business like yours on their phone, Maps results are often the first thing they see. Your Maps Search score show...
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Your Website Score: Domain and URL Health
Before worrying about SEO or content, your website needs to actually work. MarketBase checks the basics that many small businesses overlook:...
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Your On-Page SEO Score: What Search Engines See on Your Website
Your website might look great to visitors, but search engines read it differently. Your on-page SEO score shows how well your site communica...
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Your Backlinks Score: What Other Websites Say About Yours
When another website links to yours, search engines treat it as a vote of confidence. Your Backlinks score shows how your link profile compa...
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Your Social Profiles and Citations Score: Being Found Beyond Google
Your customers look for you on more than just Google. Every directory listing and social profile with the right details builds trust with bo...
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Your Website Traffic Score: The Result of Everything Else Working
Traffic is where the proof shows up. All the other marketing work you do, from your Google profile to your SEO, exists to get people to your...
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Your Open Times Score: Are You Open When Customers Actually Need You?
Your opening hours affect more than foot traffic. MarketBase checks whether you are available when local customers are actively searching fo...
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