You know your trade inside out. You can handle the work, the customers, the day-to-day pressure of running a business. But when someone says "you need to improve your online marketing," the ground feels less solid. Where do you even start?
MarketBase was built to answer that question. It looks at your online presence, compares it to your actual local competitors, and shows you exactly where you stand and what to fix first.
In this article
- 1. What MarketBase does (and what it does not)
- 2. The three numbers that tell you where you stand
- 3. How local competition shapes your recommendations
- 4. Your first steps after signing up
What MarketBase actually does
MarketBase examines your online presence and compares it to the other businesses in your area and category. Your Google Business Profile, your website, your reviews, your visibility in local search results. Not businesses in Sydney or London. The ones your customers are actually choosing between.
This is the kind of competitive intelligence that used to cost thousands a month through marketing agencies. It is now available to any owner-operator in New Zealand.
The result: instead of guessing where you stand or wondering what to fix first, you get a clear picture of your position and specific steps to improve it.
Key point
MarketBase is not a marketing agency. We do not run your ads or manage your social media. We show you where you stand, what to fix, and in what order. You stay in control.
Three numbers that tell your whole story
MarketBase distils everything into three metrics you can check in seconds.
Your Health Score (0 to 10) is your overall marketing check-up. It tells you, at a glance, whether your online presence is in good shape or needs attention.
Your Market Rank (#3 of 14, for example) shows where you sit on the local leaderboard. You see who is ahead of you and by how much.
Your Progress (0 to 100%) tracks how many of your personalised recommendations you have completed. This is the one metric entirely in your hands.
These three work together. Complete your recommendations, your marketing health improves, and you overtake competitors. How MarketBase Scores Work explains each metric in detail.
Your market, your competitors, your recommendations
Picture this
Sarah runs a hair salon in Hamilton. She used to compare herself to what she saw on Instagram: salons in Auckland with professional photography and hundreds of reviews. Demoralising, and not particularly useful.
MarketBase showed her a different picture. There are 11 hair salons in her Hamilton market. Her Google profile is stronger than eight of them. Her website beats six. But her reviews lag behind: she is 9th out of 11.
Now she knows exactly what to focus on. Not everything. Not Instagram. Reviews.
That is the difference local context makes. Every recommendation MarketBase gives you is based on what is actually working for your specific competitors in your area. A dentist in Tauranga gets different advice from a plumber in Dunedin, because their markets look completely different.
You do not need to guess what matters. MarketBase tells you, and it starts with the changes that will make the biggest difference.
Get started
5 minutes today
- Log in and check your three numbers: Health Score, Market Rank, and Progress
- Look at which marketing area has your lowest dimension score
30 minutes this week
- Open your recommendations and start with the first one marked as high priority
- Read the score article for your weakest area (linked from your dashboard)
Ongoing this month
- Complete three to five recommendations and watch your Progress percentage climb
- Check your Market Rank to see if you have gained ground on the businesses ahead of you
Where to from here
MarketBase exists because owner-operators deserve the same market intelligence that larger companies take for granted. No jargon, no guesswork. Just clarity about where you stand and what to do next.
Your dashboard is ready. Start with the biggest gap and work from there.