Beard'n Flame Barbershop Merivale
Beard'n Flame Barbershop Merivale is a Christchurch barbershop specialising in men's and children's haircuts. Located in Merivale, it combines classic barbering techniques with modern style and family-friendly service. The shop was founded by Alex Faria, a master barber with over 26 years in the industry, and features staff noted for patience and friendly customer care.
Performance snapshot
How does Beard'n Flame Barbershop Merivale measure up?
4.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.3
Overall Score
Scored out of 10 across nine marketing areas
6.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Beard'n Flame Barbershop Merivale shows a healthy digital footprint with a score of 7.3 out of 10. Overall health suggests solid foundations but room for improvement in local engagement and visibility. The most notable findings are the ready-made Google Business Listing, claimed status, and a perfectly healthy domain, while reviews engagement and local map presence require attention.
Google Business Listing
Beard'n Flame Barbershop Merivale shows a healthy Google Business Listing with a 6.8/10 overall health, indicating above-average presence. The profile already lists the business name, claimed status, open status, a website link and a phone number, which supports easy customer contact. Strengths include clear basic information and verified ownership, while opportunities focus on enhancing the listing description and photos to improve local standing.
Google Maps Ranks
Beard'n Flame Barbershop Merivale shows a very high health score in Google Maps search (9.0/10), indicating strong visibility overall. The strongest performance is for several local terms such as barber shop in st albans, merivale, and belfast, with top-5 rankings. The main growth opportunity is improving borough-level presence in local maps searches for Merivale and surrounding areas.
Citations & Social Media
Beard'n Flame Barbershop Merivale shows an overall health of 5.5 out of 10, indicating average presence and some gaps to address. A key takeaway is strong Facebook presence with very high trust, alongside existing Fresha visibility. The main opportunities lie in creating a TikTok profile, improving Yellow Directory listings, and establishing NoSecretSalon profiles to boost discoverability among local customers.
Open Hours vs Demand
Beard'n Flame Barbershop Merivale's opening hours largely match local demand, with 47 well-aligned peak hours and no low-demand open hours, but 24 missed high-demand hours remain. Strong alignment is clear on Tuesday 11-12pm and Saturday 11am-1pm, while closures on Sunday midday-4pm and Saturday 2pm are missed opportunities. Consider extending weekend hours or adding a Sunday afternoon shift for commercial benefit.
Beard'n Flame Barbershop Merivale shows strong customer sentiment with an average rating of 4.7 from 27 reviews. Reviews consistently praise patient, family-friendly service-especially for young children-skilled barbers and a welcoming atmosphere with good value. A small number of negative comments point to recent service changes when the founder, Alex, is not cutting; two one-star reviews appear in the record.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
77%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Beard'n Flame Barbershop Merivale
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Beard'n Flame Barbershop Merivale
Beard'n Flame Barbershop Merivale is a barbershop in Merivale, Christchurch, specialising in men's and children's haircuts. The shop presents itself as a premium barbershop founded by Alex Faria, a master barber with over 26 years of industry experience, and blends classic barbering skills with contemporary styling.
Services focus on traditional barbering and modern men's haircuts, along with haircuts for kids. The website describes a space that pairs classic techniques with current styles, and highlights a welcoming atmosphere and attention to detail across routine cuts and family visits.
Customers frequently note patient, friendly service and a welcoming reception from staff. Reviews mention good experiences with young children, calm handling of sensitive moments and straightforward, reliable haircuts. Several comments reference friendly conversation and staff who make clients feel at ease during visits.
Locally, Beard'n Flame distinguishes itself by combining an experienced founder and team with a family-friendly approach, particularly for children, and a focus on both classic and modern barbering. Its Merivale location and consistent customer feedback around patience and friendly service shape its local character.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.