LOX Boutique
LOX Boutique is a home-based boutique hair salon in Tuahiwi run by Peggy-Lee. It offers hair design and a wide range of affordable services for men, women and children. Clients note precise, practical styling and a personable salon atmosphere, with attention to healthy-looking cuts and friendly conversation during appointments.
Performance snapshot
How does LOX Boutique measure up?
3.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.6
Overall Score
Scored out of 10 across nine marketing areas
1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
LOX Boutique shows low overall digital health with a 1.6 out of 10. Key strengths include a claimed Google Business Listing, a visible listing title, a working phone number, and open-for-business status. The most important opportunities are improving Google review responses, aligning opening hours with peak demand, and boosting domain health and map search performance.
Google Business Listing
LOX Boutique shows an average health score with room for improvement. Key strengths include a claimed listing, an active website link, a visible phone number and open-for-business status, which support easy customer outreach and clear hours. The main opportunity is adding a logo to strengthen branding, while descriptions and photos also offer room to lift performance.
Google Maps Ranks
LOX Boutique shows a very low overall health on Google Maps, with a 0.4/10 health score. The business does have some visibility in broader maps queries, but local presence is minimal in the borough. The top opportunity is to improve both general and borough-specific maps visibility to attract local clients.
Citations & Social Media
LOX Boutique shows an above-average health score with room to strengthen social and directory presence. The most notable finding is a very strong Facebook profile and trust signal, while TikTok trust is very low and Fresha/Neighbourly visibility is limited, suggesting opportunities to improve listing consistency and reach.
Open Hours vs Demand
LOX Boutique's published hours partly match local demand but leave notable gaps. Open hours align with busy late-morning and early-afternoon slots on Tuesday and Saturday, covering 31 well-aligned peak hours. However, the salon is closed during several high-demand mid-day slots earlier in the week, creating unmet demand that could be captured by modest schedule changes. No low-demand open hours were identified.
Overall health: strong, based on an average 5-star rating from available reviews. Customers consistently praise precise, practical styling, attention to healthy-looking cuts and a personable, friendly salon atmosphere. Standout praise centres on the stylist's skill framing faces with soft layers. Limited review volume means the positive tone is encouraging but not yet comprehensive for broader conclusions.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for LOX Boutique
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about LOX Boutique
LOX Boutique is a home-based salon in Tuahiwi operated by Peggy-Lee that offers hair design and general salon services. The salon is described as a boutique setup, providing a local alternative to larger commercial salons.
Services include hair design alongside a wide range of affordable treatments for men, women and children. The listing describes the salon as offering practical styling and shaping, with a focus on healthy-looking cuts and layered framing tailored to individual needs.
Customers commonly describe their experiences as both professional and friendly. Reviews highlight precise cutting and shaping that produces practical, stylish results, and mention a relaxed atmosphere with lively, personable banter and laughter during appointments.
As a home-based boutique, LOX Boutique emphasises personalised appointments and hands-on hair design by a single stylist. Local customers can expect straightforward, budget-conscious services delivered with attention to detail and a welcoming, conversational client experience.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.