Wass' Barbers - Upper Riccarton
Wass' Barbers - Upper Riccarton is a Christchurch barber shop offering walk-in cuts without appointments. Located in Upper Riccarton and established in 1998, it operates seven days a week and describes a mobile-barber-shop concept intended to keep overheads low. The proprietor, Wass, is presented as an experienced barber with regional awards and lengthy industry experience.
Performance snapshot
How does Wass' Barbers - Upper Riccarton measure up?
3.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.1
Overall Score
Scored out of 10 across nine marketing areas
7.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Wass' Barbers - Upper Riccarton shows a solid digital health, with a 7.1/10 overall health. Strengths include a claimed Google listing, an active website link, and opening hours aligned to demand. The most notable findings are strong listing control and accurate status, plus a stable review activity that supports trust as momentum builds.
Google Business Listing
Wass' Barbers - Upper Riccarton shows a strong claimed listing with a current health score of 4.9 out of 10. The listing has a phone number, website link, and open-for-business status, but the description is underdeveloped and no logo is present, which limits engagement and brand recognition.
Google Maps Ranks
Wass' Barbers - Upper Riccarton shows a moderate health score of 4.3 out of 10 for Google Maps search. The top findings include a strong position for "barber shop in upper riccarton" (rank 1) and solid presence for nearby areas such as Ilam, Sockburn, and Riccarton, suggesting good local recognition but room to grow in aggregate and borough queries.
Citations & Social Media
Wass' Barbers - Upper Riccarton shows a very high health of 10.0, with strong social presence on Instagram, Facebook and TikTok and a solid Fresha listing. The main opportunities are expanding presence on LinkedIn, TikTok directory, GrabOne and Neighbourly profiles to broaden local reach and trust with customers.
Open Hours vs Demand
Wass' Barbers - Upper Riccarton shows strong alignment between published hours and local demand, with open hours matching high-demand times on Saturdays (11am-1pm) and midweek lunch (Tuesday 11am-12pm). There are five missed high-demand evenings-Tuesday, Wednesday, Thursday and Friday around 6pm, plus Sunday 5pm-where the shop is closed. No low-demand open hours were identified; consider trialling one or two evening extensions.
Overall health reflects an average rating of 4.2 from Google reviews, signalling generally positive sentiment but notable inconsistency. Customers frequently praise friendly, fast service, skilled fades from specific barbers, and convenience of walk-in hours. Recurring complaints centre on uneven cuts, price dissatisfaction and a cluster of one-star reviews describing poor fades or unprofessional behaviour.
Reputation
Reputation & Ratings
11%
response rate
How often you engage with customer feedback
4.2
average rating
Your overall rating as seen by potential customers
72%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Wass' Barbers - Upper Riccarton
Problem
Website Connectivity
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High
On-Page SEO
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Above average
Backlinking
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More about Wass' Barbers - Upper Riccarton
Wass' Barbers - Upper Riccarton is a barber shop located in Upper Riccarton, Christchurch. The business states it was established in 1998 and operates seven days a week, welcoming walk-in clients with no appointments needed. The website presents the shop as a local barbershop serving the Christchurch community.
The business describes its services as traditional barbering and contemporary cuts, with Wass bringing over 21 years of barbering experience and more than a decade working in New Zealand. The site notes regional recognition, citing Canterbury/Westland stylist of the year awards in 2017 and 2018 and a national runner-up placing in 2018. The concept of a mobile barber shop is mentioned as a way to keep overheads low and maintain competitive pricing.
Customers tend to report positive experiences with staff friendliness, consistent haircuts such as fades, beard work, and the shop being good with children. Recent reviews highlight prompt, reliable cuts and recommend the team for family members. The business has an average review rating around 4.2 based on recent feedback.
Locally, Wass' Barbers presents itself as an accessible, no-appointment barber option in Upper Riccarton focused on straightforward service and experienced barbership. The combination of extended opening hours, a walk-in model and the proprietor's stated experience is offered as part of what distinguishes this shop to customers in Christchurch.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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