Zest Hair Design
Zest Hair Design is a boutique, full-service hair salon on East Belt in Rangiora. The salon offers cuts, styling and Redken-certified colour services, using Pureology products. Since 2013 it has presented a warm, relaxed atmosphere with a small, professional team led by owner Amber. Customers note friendly, attentive service and personalised hair consultations.
Performance snapshot
How does Zest Hair Design measure up?
5.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.1
Overall Score
Scored out of 10 across nine marketing areas
7.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Zest Hair Design shows a strong digital health with an overall score of 8.1 out of 10. The most important findings point to improving Google review response rate and sustaining a high Google rating confidence, while opening hours alignment and paid traffic opportunities offer practical steps to fine-tune visibility and conversions.
Google Business Listing
Zest Hair Design shows moderate health on Google Business Listing, with room to improve description, visuals and branding. The key strengths include an accurate open-for-business status, a website link, a clear listing title, claimed status and a visible phone number, which supports customer inquiries. Addressing gaps in logo and recent photos will help convert interest to visits.
Google Maps Ranks
Zest Hair Design shows a strong overall presence on Google Maps with a health score of 8.2 out of 10. The business ranks well for key local queries and sits above the bottom bracket in aggregate maps results, while already achieving solid borough visibility in Rangiora. Focus remains on expanding top local rankings further.
Citations & Social Media
Zest Hair Design shows a very high health score (8.6/10) for its Citations & Social Presence, indicating strong presence on key directories and social profiles. The most notable strengths are outstanding Instagram and Facebook profiles, plus solid Fresha and Yellow Directory visibility. The top opportunities focus on adding TikTok, NoSecretSalon, and LinkedIn presence to broaden reach and credibility.
Open Hours vs Demand
Zest Hair Design's hours partly match local demand: several high-traffic times fall inside current opening hours, notably mid-morning to early afternoon on Tuesdays and late morning to early afternoon on Saturdays. However the salon is closed during other popular windows, including Monday late morning and midday and Saturday 2pm, leaving revenue opportunities. No obvious low-demand open hours were found.
Zest Hair Design's Google reviews show very positive sentiment with an average rating of 4.9, though the sample is relatively small. Customers repeatedly praise friendly, attentive service, personalised consultations and skilled cuts and colour. The salon's relaxed, boutique atmosphere and small professional team are noted as strengths. No consistent complaints emerge from the review text.
Reputation
Reputation & Ratings
4%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
90%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Zest Hair Design
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Zest Hair Design
Zest Hair Design is a boutique, full-service hair salon located on East Belt in Rangiora. The salon has operated since 2013 and describes itself as a warm, inviting space where clients can expect personalised attention from a small, professional team. Owner Amber leads a group of qualified stylists and Redken-certified colourists.
Services include cuts, styling and professional colour work, with Redken and Pureology products mentioned as part of the offering. The salon presents itself as focused on personalised, relaxing and caring hair experiences delivered by qualified stylists and certified colour specialists.
Customers commonly report friendly and attentive service, consultations where stylists listen to what clients want, and satisfying results for both cuts and colour. Review themes note a relaxed, low-stress salon environment, skilled attention to unruly hair, and a team that takes time during consultations; affordability is mentioned in some comments.
Locally, Zest Hair Design positions itself as a small boutique salon that combines certified colour expertise with a relaxed client experience. The combination of a consistent, personable team, Redken certification and use of Pureology products frames the salon's practical identity for Rangiora clients seeking professional cut, style and colour services.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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