Capelli Hair Studio
Capelli Hair Studio is a boutique hair salon in Parklands, Christchurch, offering full-service hairdressing by senior stylists. The salon focuses on precision cuts, colour work, and retailing professional hair products. Customers note a friendly, home-based atmosphere and attentive service from experienced stylists.
Performance snapshot
How does Capelli Hair Studio measure up?
2.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.4
Overall Score
Scored out of 10 across nine marketing areas
4.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Capelli Hair Studio shows a low overall digital health score of 2.4 out of 10, indicating the business has room to stabilise and improve. The strongest gains come from having a claimed Google listing and a functioning open status, plus a solid Facebook presence. Key opportunities focus on increasing reviews, engagement with reviews, and improving Google Maps visibility.
Google Business Listing
Capelli Hair Studio shows an overall health score of 2.9 out of 10, indicating below-average health for its Google Business Listing. The listing is claimed, open status is visible, and a phone number plus full address are present, which are solid fundamentals. The most impactful improvement areas are adding a website link and a logo, along with expanding the photo library.
Google Maps Ranks
Capelli Hair Studio shows a 6.4/10 health score, indicating above-average visibility on Google Maps with room to grow. Top opportunities focus on improving the aggregate maps score and pushing suburb visibility into the top quartile. The business already ranks well for several local keywords, notably hair salon in parklands and unisex hairdresser in parklands.
Citations & Social Media
Capelli Hair Studio shows very low health in social presence, with a 1.1/10 overall. Key strengths include an outstanding Facebook profile and a well-indexed Fresha directory listing, both offering credible visibility. The main improvement is building broader social profiles to support trust and local reach, as current opportunities focus on Instagram, TikTok, NoSecretSalon, LinkedIn, and LinkedIn Company Page.
Open Hours vs Demand
Capelli Hair Studio's opening hours largely match local demand, with strong alignment during mid-day weekday and Saturday lunchtime peaks. The salon is open at Tuesday 11am-12pm and Saturday 11am-1pm when searches are highest. However, several popular Sunday and Saturday mid‑afternoon slots are missed. No hours are open during low-demand periods, indicating efficient scheduling overall.
Overall sentiment health is 4.5/5, indicating generally positive customer sentiment. Reviews repeatedly praise friendly, experienced stylists, precise haircuts and colour work, a welcoming home-based atmosphere and availability of professional products. Price was noted positively. One solitary 1-star review is an outlier within an otherwise strong set of 5-star comments and may merit attention to understand that lone negative experience.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.5
average rating
Your overall rating as seen by potential customers
53%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Capelli Hair Studio
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Capelli Hair Studio
Capelli Hair Studio is a boutique hair salon located in Parklands, Christchurch. The salon states it specialises in all aspects of hairdressing and operates with senior stylists to handle client needs.
Services include women's haircuts, precision styling and colour work, with a selection of professional haircare products available for purchase. The studio describes itself as a senior-stylist salon focused on delivering technically strong hair services.
Customers report a friendly, home-based salon atmosphere where staff are welcoming and attentive. Reviews commonly mention satisfaction with haircuts and stylist interactions, along with small touches such as lollies on arrival and a stocked retail area.
Locally, Capelli Hair Studio is positioned as a neighbourhood boutique offering experienced stylists, a relaxed setting, and available retail products. Clients seeking experienced stylists in Parklands are likely to find the studio's senior-stylist focus and friendly service notable.
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7.4
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#4
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