The Salon
The Salon is a hair salon in West Melton offering haircuts and styling by a small team. Clients note a friendly, family-like atmosphere and skilled staff who work with different hair types. The salon operates by appointment and reviews frequently recommend booking in advance for preferred times. Its local character is shaped by consistent service and a personal touch.
Performance snapshot
How does The Salon measure up?
6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3
Overall Score
Scored out of 10 across nine marketing areas
2.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Salon shows a below-average overall digital health with a score of 3.0 out of 10. Key strengths include a claimed Google Business Listing and an active phone number, supporting direct customer contact. The business also has a website link on its listing, indicating basic digital presence. Critical opportunity is to improve visibility and interaction across maps, reviews, and social touchpoints.
Google Business Listing
The Salon shows solid health on Google Business Listing with a score of 6.6 out of 10, which is above average. Key findings include a claimed listing with a listed phone number and a website link, plus an active open-for-business status. The most impactful opportunities are expanding the listing description and increasing photo uploads to elevate visibility.
Google Maps Ranks
The MAPS search health for The Salon shows a 3.5/10, indicating below-average visibility on Google Maps. The strongest performance comes from top keywords like hair salon in selwyn district north and unisex hairdresser in selwyn district north, both ranking in second place. Opportunities lie in improving aggregate map visibility and maintaining suburb presence to break into top performers.
Citations & Social Media
The Salon shows very low overall health for Citations & Social Presence, with limited active profiles beyond Facebook. Key strengths include a visible Fresha listing driving some traffic and local presence. Primary opportunities focus on adding Instagram and TikTok, improving NoSecretSalon listing, and connecting a LinkedIn profile to the owner, to broaden reach and trust.
Open Hours vs Demand
The Salon's opening hours align with several strong local demand moments, notably late-morning and early-afternoon slots on Tuesday and Saturday. However, there are clear missed opportunities around Monday midday and Saturday mid-afternoon when local searches peak while the salon is closed. No low-demand open hours were identified, so current scheduling avoids obvious inefficiencies but could capture more bookings by selectively extending hours at high-demand times.
Overall sentiment is very positive, with an average 4.8 rating from 40 reviews indicating strong local reputation. Customers repeatedly praise friendly, family-like staff and skilled haircuts across different hair types. The most notable practical point is that appointments are advised to secure preferred times, reflecting consistent demand and personalised service that shapes the salon's local character.
Reputation
Reputation & Ratings
10%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
87%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Salon
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about The Salon
The Salon is a hair salon located in West Melton. It provides haircuts and general salon services from a small team based in the local community.
The salon offers cutting and styling services carried out by experienced staff, including stylists mentioned by name in reviews. Clients are advised to book in advance to secure appointments. The profile indicates a focus on practical haircare and styling for a range of hair types.
Customer feedback emphasises friendly, welcoming staff and reliable results. Reviews commonly describe great haircuts, wonderful service and a family-like atmosphere among staff and clients. Clients often mention staff skill at handling fine or challenging hair and appreciate the personable approach.
Locally, The Salon stands out for its consistent high ratings and a community-oriented service style. Practical features include appointment-based bookings and a small-team environment that many clients find personal and dependable. It is positioned as a neighbourhood salon where clients expect friendly service and competent styling.
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Health Score
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7.4
Market Rank
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#4
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62%
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