Velvet Brows
Velvet Brows is a permanent makeup artist based in Lincoln, Selwyn, Christchurch, operating from a clean home-based studio by appointment only. The studio specialises in ombre brows, powder brows and lash-line enhancement, offering personalised 1:1 treatments and natural healed results for clients seeking soft cosmetic tattooing in a welcoming, professional setting.
Performance snapshot
How does Velvet Brows measure up?
7.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.2
Overall Score
Scored out of 10 across nine marketing areas
0.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Velvet Brows shows an overall health below average with a score of 3.2 out of 10. The strongest area is that the Google Business Listing is claimed and displays essential contact details, but significant gaps remain in map presence, domain health, and hours alignment which constrain growth.
Google Business Listing
Velvet Brows shows a solid overall health score with clear control over its Google listing. The listing is claimed and verified, with a visible phone number and a website link, and the Open-for-Business status is accurate. The two strongest recent outcomes are the claimed status and the presence of a working website link and phone number, supporting easy customer contact.
Google Maps Ranks
Velvet Brows shows very low health in Google Maps, with a 0.1/10 overall score, indicating limited visibility across suburbs. The top opportunity focuses on improving the Google Business Listing details and address accuracy, which can help lift aggregate and borough scores. The best-performing keyword includes cosmetic surgeon in Lincoln, suggesting potential alignment with local search terms.
Citations & Social Media
Velvet Brows shows a health score of 4.3 out of 10, indicating average overall presence and room for improvement. The two strongest completed achievements are outstanding Instagram and Facebook profiles with very high trust scores, helping credibility and discovery. Key opportunities lie in expanding on TikTok, GrabOne, Fresha, and Tiktok/Fresha directories to broaden reach and trust with local clients.
Open Hours vs Demand
Velvet Brows shows limited temporal alignment: all 18 weekly open hours fall during high-demand windows, but the studio is closed across 59 popular hours. Strong matches include Wednesday 11am-2pm and Friday 10-11am, while notable missed opportunities are Tuesday 10-11am, Thursday 4-5pm and Saturday 1pm. Consider adding one or two appointment blocks in those missed slots to capture more clients.
Average rating 5 from 12 reviews shows very strong customer sentiment for Velvet Brows. Reviews repeatedly praise Ellie's warmth, professionalism and attention to detail, plus natural healed results from ombre and powder brows and lash-line enhancement. The clean, home-based studio and relaxed, un-rushed appointments are highlighted as key factors in client comfort and satisfaction.
Reputation
Reputation & Ratings
92%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
76%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Velvet Brows
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about Velvet Brows
Velvet Brows is a permanent makeup artist located in Lincoln, Selwyn, Christchurch, working from a clean, home-based studio. Appointments are by arrangement only, and the practice focuses on delivering professional cosmetic tattoo services in a relaxed setting close to the local community.
The clinic specialises in ombre brows, powder brows and lash-line enhancement. Treatments are described as personalised 1:1 sessions aimed at achieving natural healed results and soft cosmetic tattoo effects. The owner states a dedication to enhancing natural features through professional PMU techniques.
Clients regularly comment on a warm, friendly and professional experience. Reviews note attention to detail, clear explanations and time taken to ensure comfort throughout procedures. The studio atmosphere is described as welcoming and tidy, and clients highlight the personalised service and the operator's willingness to share aftercare advice.
Velvet Brows positions itself as a local, appointment-only PMU specialist serving Lincoln and the surrounding Selwyn area. The combination of a home-based studio, focused brow and lash-line services, and a consistent emphasis on personalised care and natural-looking healed outcomes distinguishes this operator within the local beauty category.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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