Pick-A-Part
Pick-A-Part in Māngere, Auckland is a self-serve auto dismantler offering hundreds of used vehicle parts across many makes including Holden, Ford, Toyota, Mazda and more. The yard operates seven days and asks customers to bring their own tools; it also offers vehicle alerts and a low-cost entry system for bargaining shoppers seeking budget parts.
Performance snapshot
How does Pick-A-Part measure up?
4.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.7
Overall Score
Scored out of 10 across nine marketing areas
7.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Pick-A-Part shows a healthy overall digital marketing health with a score of 7.7 out of 10. The strongest known positives are solid Google business presence and good external link value, while key opportunities focus on opening hours alignment, improving the Google star rating and response rates, establishing an Instagram profile, and addressing on-page SEO deficiencies.
Google Business Listing
Pick-A-Part shows a low overall health on Google Business Listing at 1.9/10. The listing has a solid foundation with a linked website, claimed status and a full address, but gaps remain around phone contact, a detailed description, category fit, and fresh photos. Addressing these will improve visibility and trust for local customers seeking budget auto parts.
Google Maps Ranks
The Maps search health for Pick-A-Part is strong, with an overall health score of 8.3 out of 10. The business ranks well across multiple nearby suburbs, and locally in Mangere, reflecting strong visibility for used auto parts and auto wreckers in the area. Opportunities focus on expanding visibility to surrounding suburbs while maintaining local dominance.
Citations & Social Media
Pick-A-Part shows a solid health score of 7.7 out of 10 for social presence, indicating a generally strong footprint with room to grow in key channels. The strongest existing asset is the confirmed Facebook profile, linked to the business site, providing credible digital reach. Critical gaps lie in Instagram, TikTok, Yellow Profile and LinkedIn presence that merit attention.
Open Hours vs Demand
Hours are already well aimed, reflecting a very high alignment with local customers. No closed busy window can be identified because the market shows no demand data for the week, so customers may meet a closed door. No busiest hours inside a closed window can be named, so maintain current alignment and this lets customers be served when they arrive.
Pick-A-Part's overall review health is average (4/5). Customers frequently praise low prices, wide range of used parts and helpful staff, with convenience features like seven-day opening and online location tools noted. Key issues centre on inconsistent customer service, occasional overcharging or unclear pricing, and trouble finding or buying specific small parts separately, which affects some shoppers' experience.
Reputation
Reputation & Ratings
5%
response rate
How often you engage with customer feedback
4.0
average rating
Your overall rating as seen by potential customers
69%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Pick-A-Part
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Pick-A-Part
Pick-A-Part is a self-serve automotive dismantler located in Māngere, Auckland, specialising in used parts from hundreds of vehicles. The yard stocks a wide range of makes and models, including Holden, Ford, Toyota, Honda, Nissan, Mazda, Mitsubishi, Subaru, BMW, Audi, Volvo and others, and operates seven days with set opening hours.
Services include access to a large on-site stock for customers to search themselves, a modest entry fee, and a vehicle alert system that notifies customers when specific vehicles arrive. The site asks customers to bring their own tools; there is also an area for selling vehicles to increase stock. Pricing information and a published price list are referenced on the website.
Customer feedback reflects a mix of experiences. Many reviews note bargains and quick success finding parts, and some customers describe helpful staff who assisted them to locate needed items. Other reviews cite problems with customer service and disagreements over pricing, including occasional complaints about checkout interactions and perceived overcharging on certain items.
Locally, Pick-A-Part is characterised by its extensive on-site selection, self-serve model and low-cost entry, which attract DIY motorists and budget-minded buyers. Its vehicle alert feature and regular opening hours support repeat visits, while the range of makes and large yard footprint distinguish it as a notable dismantler option in Māngere.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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