Smart
Smart is based in Waltham, Christchurch and explores new technology and innovative approaches to city services. The organisation focuses on business and innovation, international collaboration, education and research, and local initiatives. Projects include environmental sensor networks and a near-real-time digital platform, and it promotes interactive events and multi-stakeholder engagement across the Christchurch community.
Performance snapshot
How does Smart measure up?
1.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.8
Overall Score
Scored out of 10 across nine marketing areas
3.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Smart shows a low digital marketing health score of 1.8 out of 10, indicating significant room for improvement across core areas. The most impactful findings are the lack of Google reviews and a weak star rating, which affect trust, and the need to build out a stronger presence in Google Maps search results. Addressing these will drive more customer engagement.
Google Business Listing
Smart's Google Business listing shows a low overall health score, indicating several essential fields need attention. The strongest plus so far is a complete address and a working phone number with a website link, which helps customers reach and learn about the business. The main gaps are ownership status, a descriptive narrative, and visual content to boost trust.
Google Maps Ranks
Smart in Christchurch shows very low overall health on Google Maps at 1.4/10, indicating limited visibility. Top opportunities focus on improving aggregate search presence and strengthening local borough results. Best-ranked keywords already include payroll and bookkeeping services in nearby areas, suggesting emphasis on these themes could lift overall rankings.
Citations & Social Media
Smart shows very low health on social presence (0.1/10). The strongest finding is the lack of active profiles on core platforms (Instagram, Facebook, TikTok, LinkedIn), which limits local visibility and trust signals for customers and peers.
Open Hours vs Demand
Smart's opening hours show concentrated alignment with peak demand on Thursdays, covering high-search windows at 9am, 10am, 1pm, 2pm and 3pm. However, the business misses several popular weekend times: Sunday mornings and midday (9-12pm) and Saturday 4pm are closed despite strong local interest. There are no low-demand open hours, so operational inefficiency from off-peak openings is not evident.
The business's review health is at the bottom of the scale, indicating low confidence from potential customers. With no Google star rating and very few or no reviews, the main issues are lack of visible feedback and zero responses to public comments. Prioritising simple review requests from satisfied clients and beginning to reply to any incoming reviews would address the most pressing trust gaps.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Smart
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Smart
Smart is based in Waltham, Christchurch and describes itself as exploring new technology and innovative approaches to make the city safer and more connected. The organisation presents itself as a hub for business and innovation activity in Christchurch, sharing projects and events that aim to engage local stakeholders.
Areas of focus listed on the website include business and innovation, international collaboration, education and research, local initiatives and multi-stakeholder projects. Current projects highlighted include advanced environmental sensors for early detection of forest fires and a near-real-time digital platform designed to deliver information and services to residents.
Website content emphasises interactive experiences and engagement with local and international innovators. Customers and participants are likely to encounter events, demonstrations and collaborative activities that showcase practical applications of new technology, and a digital platform intended to make it easier for people to stay informed and connected.
What distinguishes Smart locally is its combination of technology-led projects and collaborative engagement across public, private and research sectors in Christchurch. Operating from Waltham, Smart brings together education, international partners and community initiatives to focus on safety, information access and practical innovation in the city.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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