SW Aesthetics
SW Aesthetics is a private home studio in Goulds Estate, Rolleston, offering personalised skin and brow treatments. Owner Shikha brings over 10 years' international and New Zealand training, and designs each session to focus on skin health, restorative rituals and calm one-on-one care. Clients can expect a relaxed, private setting and tailored, results-focused treatments.
Performance snapshot
How does SW Aesthetics measure up?
7.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6
Overall Score
Scored out of 10 across nine marketing areas
4.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
SW Aesthetics shows an above-average health score of 6.0 out of 10, indicating solid performance with room for improvement. The strongest current results relate to a claimed Google Business Listing, an open-for-business status, and a visible phone number, which support local visibility and customer contact. Key opportunities focus on metadata, local maps presence, and back links to boost rankings.
Google Business Listing
SW Aesthetics shows solid foundational setup on Google Business Listing with a health score of 6.2 out of 10, indicating above-average performance. The listing is claimed, has a website link and a phone number, and communicates open-for-business status. The strongest current strengths are claimed status and accessible contact options, along with a live listing that makes information easy to find for customers.
Google Maps Ranks
SW Aesthetics shows a very low health on Google Maps at 0.8/10, indicating limited visibility. The strongest finding is that aggregate maps results exist, with some broader presence noted. The borough-level score is minimal, suggesting local visibility needs substantial work to improve rankings in Rolleston and surrounding suburbs.
Citations & Social Media
SW Aesthetics shows a very high overall health (8.6/10) for its citations and social presence, indicating strong trust and visibility across key directories and social platforms. The most important finding is the solid Facebook and Instagram presence, both rated outstanding, which supports client reach and brand trust. Opportunities lie in expanding on NoSecretSalon, Neighbourly, Yellow, GrabOne, and TikTok to broaden reach.
Open Hours vs Demand
SW Aesthetics shows reasonable timing alignment with local demand but also notable gaps. The studio is open during several high-demand weekday slots - notably Tuesday mornings and mid-week afternoons, plus Thursday late afternoon - which match local search patterns. However, several busy Saturday afternoon hours and Thursday 6pm are missed. Adjusting a few evening or weekend hours could capture more clients without adding low-demand time.
SW Aesthetics shows a very healthy customer sentiment with an average rating of 5 from 12 reviews. Clients consistently praise the owner's knowledge, attention to detail and personalised care, especially for brows and skin. Reviews highlight a calm, private experience and consistent results. The assessment is based on a small number of recent reviews, so conclusions are cautiously optimistic.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
76%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for SW Aesthetics
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about SW Aesthetics
SW Aesthetics operates from a private home studio in Goulds Estate, Rolleston, specialising in personalised skin and brow treatments. The practice presents itself as a calm space devoted to skin, beauty and wellbeing where each visit is tailored to individual needs.
Services focus on advanced skin therapy, customised facials, brow care and restorative rituals that blend precision techniques with holistic care. The owner, Shikha, states she holds more than 10 years of experience with both international and New Zealand qualifications and aims to combine expertise with a considered, hands-on approach.
Clients tend to describe attentive, detail-oriented care and a relaxing, clean environment. Reviews highlight consistent results for skin and brows, knowledgeable advice given during treatments, and an emphasis on feeling listened to. Several comments reference the studio's calm atmosphere and the owner's steady attention during massages and facials.
Locally, SW Aesthetics is presented as a small, private alternative to larger clinics, where one-on-one attention and bespoke treatment plans are central. The studio's combination of skin health focus, personalised service and a quiet, home-based setting distinguishes it for customers seeking tailored facial and brow care in Rolleston.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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