SW Aesthetics
SW Aesthetics is a private dermatology and skin care studio in Goulds Estate, Rolleston, offering personalised, result-driven treatments in a calm home setting. Owner Shikha brings more than 10 years of international and New Zealand qualifications, and appointments focus on one-on-one care tailored to individual skin needs for lasting, healthy results.
Performance snapshot
How does SW Aesthetics measure up?
6.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.9
Overall Score
Scored out of 10 across nine marketing areas
4.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
SW Aesthetics shows a health score of 4.0 out of 10, indicating below average digital marketing health. The strongest recent progress is that the Google Business Listing is claimed and includes essential contact details, with a live open status and a website link. The most important opportunity is improving Google Maps search visibility and gathering more reviews to build trust.
Google Business Listing
SW Aesthetics shows a below-average health score in Google Business Listing health at 3.4 out of 10, highlighting opportunities to improve listing completeness and visuals. The listing has a solid base with a claimed status, phone number, website link, and a visible title, but lacks main photo and sufficient imagery. Focus should shift to adding photos and a main image while continuing to optimise description.
Google Maps Ranks
SW Aesthetics shows very low overall health on Google Maps at 1.4/10, indicating limited visibility across city-wide searches and in their own suburb. Top opportunities focus on improving aggregate and suburb scores and aligning listing details with maps queries. Current top keywords show the clinic ranking well for skin care and ear piercing services in Rolleston and Selwyn, but there is room to widen presence.
Citations & Social Media
SW Aesthetics shows solid health with room to expand reach. The most important findings are strong social profiles on Facebook and Instagram and an active Neighbourly listing, indicating good trust and local visibility.
Open Hours vs Demand
SW Aesthetics shows strong timing alignment overall, with most popular search windows covered but some commercially valuable hours missed. Peak coverage is concentrated on midweek daytime, especially Tuesday 10am-3pm and Wednesday 10am, matching high local demand. Missed opportunities include early-morning slots on Tuesday, Wednesday and Thursday, a Thursday evening, and Saturday 1pm. A few late-afternoon and early-Friday hours are low-demand inefficiencies.
SW Aesthetics shows very strong customer sentiment with an overall review health of 5/5 from 14 Google reviews. Customers repeatedly praise personalised, one-on-one care, consistent results and the owner's expertise. The calm, home-based setting and attention to detail - especially for skin treatments, brows and massage - are frequent highlights that reinforce trust and long-term client relationships.
Reputation
Reputation & Ratings
86%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
78%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for SW Aesthetics
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about SW Aesthetics
SW Aesthetics is a private skin care and dermatology-focused studio located in Goulds Estate, Rolleston. It operates from a calm home studio where appointments are delivered one-on-one and treatments are tailored to each client's skin needs.
The studio offers customised, result-driven skin therapy and aesthetic treatments that blend advanced techniques with restorative rituals. Services mentioned by the business and reflected in client comments include facials, brow care and massage as part of broader skin and beauty packages designed for different skin types.
Clients consistently report a personalised customer experience marked by tailored treatment plans, attention to detail and a peaceful environment. Reviews highlight the owner's careful, healing touch and steady approach, with many noting improved skin, brows and a sense of restored wellbeing after visits.
Locally, SW Aesthetics is distinguished by its private, unhurried setting and the owner's combined international and New Zealand qualifications and more than ten years' experience. The studio's focus on customised therapy, consistent care and a relaxed, attentive client experience makes it a distinct option for people in Rolleston seeking one-on-one dermatology and skin care.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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