Charms Beauty Salon
Charms Beauty Salon is a beauty salon in Casebrook, Christchurch offering body waxing, brow tinting and lamination, lash extensions and facials. The salon is known locally for personalised treatments delivered by a hands-on therapist. Clients can expect a focused service menu centred on brows, lashes and waxing in a small neighbourhood setting.
Performance snapshot
How does Charms Beauty Salon measure up?
6.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.5
Overall Score
Scored out of 10 across nine marketing areas
4.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Charms Beauty Salon shows an overall digital health score of 4.5 out of 10, indicating room for improvement but a few solid foundations are in place. Key strengths include a claimed Google listing with an open-for-business status and accessible contact details, plus a website link for services. The main opportunity is to strengthen ratings and visibility further.
Google Business Listing
Charms Beauty Salon shows an overall average health on its Google Business Listing, indicating room for improvement. The listing already has a claimed status, a phone number, and a website link, plus open-for-business status, which helps customers reach the salon. The strongest recent achievement is control over listing details, with ongoing work needed on the description and photos.
Google Maps Ranks
Charms Beauty Salon shows a health score of 6.3 out of 10 for Google Maps search, indicating above-average visibility. The strongest opportunities lie in maintaining current gains in the aggregate maps results and pushing the suburb/borough score toward the top 10% by refining the Google Business Listing. Top keywords confirm strong local relevance, especially for beautician and beauty salon in Casebrook.
Citations & Social Media
Charms Beauty Salon shows low overall health in Citations & Social Presence, at 2.1 out of 10. The strongest areas are Facebook and Neighbourly presence, while opportunities lie in improving Instagram, TikTok, and dispersed directory listings to boost local visibility and trust.
Open Hours vs Demand
Charms Beauty Salon's opening hours partly match local demand: 39 weekly open hours align with peak search windows, notably mid-afternoon midweek and early Saturday afternoon. However the salon is closed across several Tuesday high-demand hours (10am-2pm), representing clear missed bookings. No low-demand open hours were identified, so adjustments should focus on covering Tuesday midday peaks where commercially justified.
Overall health: very positive customer sentiment (average 5 stars) but based on a limited recent sample. Reviews repeatedly praise the hands-on therapist for warmth, personalised brow and lash work, and a comfortable small‑neighbourhood setting. The standout theme is strong personal rapport with the therapist; there are no consistent complaints in the current review set.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Charms Beauty Salon
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Charms Beauty Salon
Charms Beauty Salon is a neighbourhood beauty salon located in Casebrook, Christchurch. It provides a compact menu of treatments focused on brow, lash and facial services tailored for local clients.
Services include body waxing, brow tinting and lamination, lash extensions and a range of facials. The salon describes its treatment offering as centred on those core services, with brow lamination specifically mentioned by a recent client. The listing highlights a concentrated set of beauty therapies rather than a broad spa catalogue.
Client feedback emphasises a warm, welcoming approach from the therapist and a comfortable in-salon experience. Reviews note a personable, hands-on practitioner who makes clients feel at ease during treatments. The business holds a high average rating in available feedback, reflecting consistently positive comments about service and client care.
Locally, Charms Beauty Salon stands out as a small, focused option for brow, lash and waxing needs in Casebrook. The combination of targeted services, a single-therapist feel and locally positive reviews gives clients seeking brows, lashes or waxing a clear, practical choice close to home. It is presented as a convenient neighbourhood salon with a concentrated service offer and an emphasis on client comfort.
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Health Score
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7.4
Market Rank
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#4
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62%
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