Platinum Aesthetics
Platinum Aesthetics is a lash-focused beauty studio in Burwood, Christchurch. The salon specialises in lash extensions and retention, operating from a recently transformed studio space. Customers note a welcoming, calm environment and strong retention results. The owner aims to create a comfortable, personalised experience for clients seeking professional lash services in the eastern Christchurch neighbourhood.
Performance snapshot
How does Platinum Aesthetics measure up?
2.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.7
Overall Score
Scored out of 10 across nine marketing areas
4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Platinum Aesthetics shows a low overall digital marketing health score of 2.7/10, indicating significant room for improvement across multiple areas. The strongest recent gains are in Google Business Listing ownership, presence, and a credible Facebook profile, while critical gaps remain in reviews engagement, on-page SEO, and overall Maps search visibility. The business should prioritise customer trust and foundational SEO.
Google Business Listing
Platinum Aesthetics shows a low overall Google Business health, with clear areas to improve. The strongest current finding is that the listing is claimed and has a full address and a website link, which helps customers access information. Primary improvement areas include adding a phone number, a logo, and more descriptive content to better engage local clients.
Google Maps Ranks
Platinum Aesthetics shows an average health score in Google Maps search performance, indicating room for steady improvement in visibility. The strongest current standing is for eyelash and beauty related queries in Burwood, with top rankings for an eyelash salon in Burwood and related terms. Opportunities lie in expanding aggregate and borough presence to move higher in local results.
Citations & Social Media
Citations & Social Presence shows a moderate overall health score, reflecting room for growth in social profiles and local listings. The strongest achievements are a very high-trust Facebook presence and a Fresha directory listing, which can help attract clients beyond core channels. Opportunities include improving TikTok trust linkage, adding a LinkedIn presence, and boosting Neighbourly and NoSecretSalon listings.
Open Hours vs Demand
Platinum Aesthetics shows partial alignment: the salon is open during several strong midweek demand windows (notably Tuesday 10-11am and Wednesday 3pm, and Thursday 4-5pm), but it is closed for many popular Saturday hours. Total weekly open hours match high-demand slots in part, yet 38 high-demand hours are missed. The gap around Saturday midday and afternoon suggests a clear scheduling opportunity to capture more local demand.
Average rating is 5 from two recent reviews, showing very positive customer sentiment despite a limited sample. Reviews highlight a welcoming, calm studio after a recent transformation and consistently strong lash retention. Customers praise the personalised, attentive service and the owner's approach to making clients comfortable. These themes point to solid service quality and a positive local reputation.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Platinum Aesthetics
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Platinum Aesthetics
Platinum Aesthetics is a lash-focused beauty studio located in Burwood, Christchurch. The practice operates from a recently transformed studio space that the owner has developed specifically for lash work. Its location in the Burwood area means it serves clients from nearby suburbs as well as those travelling across Christchurch for a lash appointment.
The studio specialises in eyelash extensions and related lash services, with an emphasis on retention. Services are tailored to individual client needs, and the environment is arranged to support focused, one-on-one appointments. Equipment and furnishings have been adapted to create a purpose-built space for lash application and aftercare.
Customers commonly report a calm, welcoming atmosphere and comment on the studio's vibe and client care. Reviews reference the space itself as thoughtfully set up and describe the service as attentive, with practitioners who take time to create a relaxed appointment. Several clients note consistently good retention, suggesting follow-up and application techniques that support longer-lasting lash sets.
Locally, Platinum Aesthetics is distinguished by its dedicated lash studio environment and attention to client comfort. The combination of a remodelled space, a clear focus on lash retention, and a calm appointment experience characterises how clients encounter the salon. Those seeking specialist lash services in eastern Christchurch will find a small, client-centred studio in Burwood.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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