Hair Do
Hair Do is a hair salon in the City borough of Christchurch offering haircuts, styling, straightening and curling. Run by owner-stylist Dori, the salon is noted in reviews for careful attention to detail, a warm, kind approach and a recently updated, attractive salon space that regular clients praise.
Performance snapshot
How does Hair Do measure up?
7.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.9
Overall Score
Scored out of 10 across nine marketing areas
4.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Hair Do shows a below-average digital marketing health score of 3.9/10, suggesting limited overall reach and consistency. The strongest current asset is a claimed Google Business Listing with complete contact details, plus real-time open status and a website link visible to customers. Core opportunity areas include improving Google Maps search visibility, boosting trust with an Instagram profile and solidifying hours alignment for peak periods.
Google Business Listing
Hair Do shows a solid health score with core listing details in place, but there is room to improve its Google Business listing narrative and branding. The business already attracts customers through a claimed profile, accurate open status, a website link, a visible listing title and a contact phone number.
Google Maps Ranks
Hair Do shows an above average health score of 6.2 so there is stable visibility in Google Maps. The strongest finding is top-5 ranking for several Somerfield and nearby suburbs, notably hair salon and unisex hairdresser terms, which provides solid local visibility. There is room to improve aggregate and borough presence to move into higher tiers.
Citations & Social Media
Hair Do shows a very low health score for social presence and directories, at 0.4 out of 10, indicating limited reach. The strongest current footprint is Neighbourly and Fresha listings, which offer local visibility and booking capacity. Key opportunities focus on improving trust and consistency across Facebook and Instagram, plus exploring TikTok and NoSecretSalon to broaden reach.
Open Hours vs Demand
Hair Do's opening hours show solid alignment with weekday lunchtime demand in Christchurch, especially midweek. The salon is open during several high-search windows on Tuesday and Wednesday afternoons, capturing key weekday traffic. However, notable Saturday midday demand is missed because the salon is closed then. No low-demand open hours were flagged, so scheduled hours appear efficient overall.
Overall health: average rating 5 from 16 reviews, indicating very positive customer sentiment. Reviews repeatedly praise owner-stylist Dori for careful attention to detail, a warm and kind approach, and consistent, excellent service. Customers frequently note the recently updated, attractive salon space and long-standing relationships with Dori as standout strengths supporting strong word-of-mouth recommendations.
Reputation
Reputation & Ratings
87%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
81%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Hair Do
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Hair Do
Hair Do is a hair salon located in the City borough of Christchurch. The salon is owner-run by stylist Dori and offers a range of hair services to local clients.
Services mentioned by customers include haircuts, straightening, curling and styling for special occasions such as weddings. Reviews note careful, detail-oriented work and a focus on creating a shape that suits each person, with the owner describing her approach as a passionate, sculptural craft.
Customers commonly report friendly, kind service and repeat visits. Reviewers praise attention to detail, excellent results for long hair and satisfaction with the salon environment; a recent move to a new salon space is described as beautiful. Replies from the owner also appear in reviews, reflecting an engaged approach to client care.
Locally, Hair Do is distinguished by a combination of personalised styling by an experienced owner-stylist and strong client loyalty. Customers seeking attentive, detail-focused hair services in central Christchurch would find a small, owner-operated salon known for careful styling and a welcoming atmosphere.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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